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Viacom Courting UK Pay-TV PartnersMedia giant Viacom is in partnership discussions with UK pay-TV providers regarding its recently launched range of video apps for smartphones and tablets. The company, which owns brands including Nickelodeon and MTV, introduced a number of apps under the Play brand in the fourth quarter of 2015 and claims interest has been rocketing among distribution partners and viewers. Speaking at today's TV Connect show in London, James Currell, the chief operating officer for Viacom International Media Networks UK, Australia, Russia and Eastern Europe, said the Nick Play app is now available in 41 countries, while MTV Play has been launched in 26 and Comedy Central in nine. Distribution partners already include major pay-TV players such as Foxtel in Australia, OSN in the Middle East and Dish in Latin America, and the footprint could soon expand even further. "We're in negotiations with potential UK partners and hope to launch there later this year," Currell told TV Connect attendees. "Collectively these apps have been downloaded more than seven million times and have a high percentage of active monthly users." Currently thought to be the world's sixth-largest cable and broadcasting conglomerate, Viacom Inc. (NYSE: VIA) claims to have enjoyed success by embracing new technologies and using social-media tools to engage viewers of traditional TV content. In the UK market, Viacom acquired the free-to-air Channel 5 service in mid-2014 for nearly $500 million, and its Geordie Shore reality-TV show -- set in the northern city of Newcastle -- has delivered the highest viewing figures in more than a decade for the MTV UK service, says Currell. The Viacom executive attributes the phenomenal success of the program partly to the company's clever use of social-networking technologies, which have helped to popularize the show. — Iain Morris, , News Editor, Light Reading Editor-in-Chief, Telco Transformation |
Italy's 5G auction could exceed a government target of raising €2.5 billion ($2.9 billion) after attracting interest from companies outside the mobile market.
The emerging-markets operator is focusing on the humdrum business of connectivity and keeping quiet about some of its ill-fated 'digitalization' efforts.
Three UK has picked Huawei over existing radio access network suppliers Nokia and Samsung to build its 5G network.
Turmoil continues at one of the world's biggest emerging market operators with the announcement of further executive departures.
On-the-Air Thursdays Digital Audio
ARCHIVED | December 7, 2017, 12pm EST
Orange has been one of the leading proponents of SDN and NFV. In this Telco Transformation radio show, Orange's John Isch provides some perspective on his company's NFV/SDN journey.
Special Huawei Video
Huawei Network Transformation Seminar The adoption of virtualization technology and cloud architectures by telecom network operators is now well underway but there is still a long way to go before the transition to an era of Network Functions Cloudification (NFC) is complete. |
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