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Masergy CEO: Build a Better Customer Experience![]() AUSTIN, Texas -- Big Communications Event -- There are many elements that come into play in building a better customer experience, but having employees that understand their company's core values and culture is the most important, according to Masergy CEO & Chairman Chris MacFarland. "I can tell you without a doubt from a customer experience standpoint that at the end of the day human capital is the most important asset," MacFarland said. "You have to have a commitment from a core value and culture standpoint, which I think we have today." During his BCE keynote address Tuesday, MacFarland spoke about the importance of automation using APIs and forward-facing web services, as well as Masergy Communications Inc. 's app store that allows customers to pick different types of firewalls or virtual routers. (See Masergy CEO: Key Building Blocks for Better Customer Experience.)
BCE Spotlight
![]() Masergy CEO & Chairman Chris MacFarland takes the stage at BCE to deliver his keynote address.
— Mike Robuck, editor, Telco Transformation |
![]() The winners from the holiday edition of Telco Transformation's caption contest are announced.
It's the final cartoon caption contest of the year for Telco Transformation.
Comcast and AT&T are among the first companies to pass out bonuses to employees after tax reform legislation passes.
Disney is upping its streaming video game with its deal with 21st Century Fox.
CenturyLink's survey also asked IT professionals about SD-WAN, Ethernet and MPLS.
![]() ![]() ARCHIVED | December 7, 2017, 12pm EST
Orange has been one of the leading proponents of SDN and NFV. In this Telco Transformation radio show, Orange's John Isch provides some perspective on his company's NFV/SDN journey.
![]() Huawei Network Transformation Seminar The adoption of virtualization technology and cloud architectures by telecom network operators is now well underway but there is still a long way to go before the transition to an era of Network Functions Cloudification (NFC) is complete. |
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