Telco Transformation - Report: 23% of US Millenials Are OTT-Only Broadband Households

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Report: 23% of US Millenials Are OTT-Only Broadband Households Mike Robuck, Editor, Telco Transformation, 6/15/2016 Email This Print Comment 11 comments Login 50% 50% According to OTT and cord-cutting research, 23% of millennial heads of households in the US subscribed to only broadband-based OTT services, which was higher than the national average of 15%. According to Parks Associates , 61% of those millianials signed up for both OTT and pay-TV services, which also topped the national average of 52%. "Younger consumers are willing to subscribe to pay-TV service, provided the offerings align with their expectations," said Ruby-Ren Bond, research analyst at Parks Associates. "In particular, millennials show higher-than-average affinity for popular culture and premium movie channels as well as programming for younger children." Overall, 64% of broadband households subscribed to an OTT video service, which was up from 59% in 2015. Close to 60% of the OTT video services in the North American market were subscription-based. Average monthly spending on Internet-based subscription video-on-demand (SVOD) services among US broadband households increased from $3.71 per month in 2012 to $6.19 per month last year, according to the report. On the churn side, about 20% of US broadband households cancelled at least one OTT video service in 2015. (See The OTT Maelstrom.) — Mike Robuck, Editor, Telco Transformation comments		More Blogs from Mike Robuck TT Caption Contest: Claus & Effect 17 comments The winners from the holiday edition of Telco Transformation's caption contest are announced. TT Caption Contest: Holiday Edition 146 comments It's the final cartoon caption contest of the year for Telco Transformation. Comcast, AT&T Hand Out Stocking Stuffer Bonuses 47 comments Comcast and AT&T are among the first companies to pass out bonuses to employees after tax reform legislation passes. Disney Buys Video Assets From 21st Century Fox for $52.4B 40 comments Disney is upping its streaming video game with its deal with 21st Century Fox. Survey: What IT Professionals Want (Security, QoS, Reliability) 4 comments CenturyLink's survey also asked IT professionals about SD-WAN, Ethernet and MPLS. More from Mike Robuck On-the-Air Thursdays Digital Audio ARCHIVED \| December 7, 2017, 12pm EST Orange's Isch Discusses SDN/NFV Blueprint Orange has been one of the leading proponents of SDN and NFV. In this Telco Transformation radio show, Orange's John Isch provides some perspective on his company's NFV/SDN journey. ARCHIVED SHOWS DOWNLOAD TO CALENDAR Special Huawei Video 10/16/2017 Huawei Network Transformation Seminar The adoption of virtualization technology and cloud architectures by telecom network operators is now well underway but there is still a long way to go before the transition to an era of Network Functions Cloudification (NFC) is complete. Video The Small Cell Forum's CEO Sue Monahan says that small cells will be crucial for indoor 5G coverage, but challenges around business models, siting ... People, strategy, a strong technology roadmap and new business processes are the key underpinnings of Telstra's digital transformation, COO Robyn ... Eric Bozich, vice president of products and marketing at CenturyLink, talks about the challenges and opportunities of integrating Level 3 into ... Epsilon's Mark Daley, director of digital strategy and business development, talks about digital transformation from a wholesale service provider ... Bill Walker, CenturyLink's director of network architecture, shares his insights on why training isn't enough for IT employees and traditional ... All Videos Information Resources >> 5G-Era Cloud Strategies for Network Operators >> New Engines Driving Industry Transformation: China Mobile Zhejiang Builds B2B Cloud Platform >> Huawei ICBC Project Wins DCD Living at the Edge Award of 2017 >> HUAWEI CLOUD NFVI Solution Becomes a World Leading Solution >> China Mobile (Zhejiang) Launched the World's First Decoupled 3-Layer Commercial Telecom Cloud Network >> Heavy Reading Report: Automate or Die >> Intent-Based Networking: Automating Next-Generation Networks >> Cable Looks to SD-WAN to Boost Business Services >> Huawei Software Customer Reference Program – HKT: Digital Transformation >> Heavy Reading Report \| Cable & SDN/NFV: Moving Toward Implementation All resources Twitter Feed Tweets about "from:telco_transform OR #telco_transform OR @telco_transform" Flash Poll All polls Slideshows Czech Out Telecom's Future Slideshow archive Infographics Huawei Wins World's First Tier IV-Ready Certification Infographics archive like us on facebook