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Video Will Account for 75% of All 4G Traffic by 2020 – ReportMobile video usage will grow to 75% of all 4G traffic by 2020, according to new research released by Huawei Technologies Co. Ltd. and our sister company Ovum Ltd. The joint study, titled "The Evolution of Big Video -- Examining Telco Transformation Video Opportunities," identified a broad range of technologies fueling this growth. The companies listed UHD video, social video, virtual reality and emerging IT technologies such as cloud computing and big data, as the key drivers.
The study analyzes key trends in the consumer market but also looks at issues driving enterprise adoption of video services, such as videoconferencing. It is aimed at providing telecom providers of entertainment and communications services as well as vertical industries' insights into current circumstances and future trends for the video sector. The study found that IPTV and SVoD were most likely to affect the video strategies of telecom providers, and laid out three main "steps to success" for operators: Bundling effectively: Operators should identify families, individuals and enterprises as the three target segments for video service bundles, and create innovative bundles to serve them, such as aggregated online and mobile video services and TV entertainment offerings. New monetization models: Operators can drive retention and loyalty by creating new monetization models beyond simply paying for services. Instead subscription models that are built on differentiated video quality should be explored. Integration across video ecosystem: Operators should also try and drive integration across the video industry to "maximize the market opportunities for all participants in the video distribution value-chain."
— Aditya Kishore, Practice Leader, Video Transformation, Telco Transformation |
Contentious issues that are likely to fuel lawsuits and angry blogs in the coming year.
Content producers are unhappy with the advertising approach and revenues they are getting on Facebook Watch.
OTT video usage is driving the penetration of various Internet connected devices to help view online streams on the larger TV screen.
Major Hollywood studio to trial 'virtual' movie theaters using head-mounted displays.
Network technology vendor Sandvine has found that piracy isn't only hurting network operator profits – each pirated set-top box is also using up 1TB per month in 'phantom bandwidth.'
On-the-Air Thursdays Digital Audio
ARCHIVED | December 7, 2017, 12pm EST
Orange has been one of the leading proponents of SDN and NFV. In this Telco Transformation radio show, Orange's John Isch provides some perspective on his company's NFV/SDN journey.
Special Huawei Video
Huawei Network Transformation Seminar The adoption of virtualization technology and cloud architectures by telecom network operators is now well underway but there is still a long way to go before the transition to an era of Network Functions Cloudification (NFC) is complete. |
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