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Virtual Reality RoundupVirtual reality (VR), 360-degree video and augmented reality (AR) continue to generate considerable enthusiasm within the video industry, particularly among producers and broadcasters. Previous posts have discussed this, but announcements in the past week again demonstrate the steady, ongoing stream of new initiatives offered by various members of the video value chain. (See Momentum Builds for 360-Degree Video.) Some examples are summarized below:
It is priced at $20, though, which is considered quite high for a 30-minute video. An average film costs less than $10 in the US, and lasts 90 minutes. As such, it is a test of consumer demand and willingness to pay for 360-degree video, and how much of a premium consumers are willing to attach to it. "The Martian VR Experience" is being offered on PlayStation VR and the HTC Vive currently, but the studio expects to add support for the Oculus Rift next month.
While it's clear that enthusiasm and interest in this area (VR, AR, 360-degree video) are growing, I would again note that most of these initiatives are still exploratory. We are still seeing one-off events rather than a commitment to roll out an ongoing service. This is because we are at an early, uncertain stage in the development of these technologies. I think the use cases and business cases are likely to develop faster in the productive video space than in entertainment. Today, the right approach to producing 360-degree entertainment is still unclear. We know how much control the producers/directors need to maintain to tell a story well, versus how much freedom the viewer should have to control the narrative. And that's not taking into account technology issues such as headset constraints, standards, network congestion and instances of motion sickness caused by immersive VR. VR is on the move -- but it's clearly still early days yet. — Aditya Kishore, Practice Leader, Video Transformation, Telco Transformation |
Contentious issues that are likely to fuel lawsuits and angry blogs in the coming year.
Content producers are unhappy with the advertising approach and revenues they are getting on Facebook Watch.
OTT video usage is driving the penetration of various Internet connected devices to help view online streams on the larger TV screen.
Major Hollywood studio to trial 'virtual' movie theaters using head-mounted displays.
Network technology vendor Sandvine has found that piracy isn't only hurting network operator profits – each pirated set-top box is also using up 1TB per month in 'phantom bandwidth.'
On-the-Air Thursdays Digital Audio
ARCHIVED | December 7, 2017, 12pm EST
Orange has been one of the leading proponents of SDN and NFV. In this Telco Transformation radio show, Orange's John Isch provides some perspective on his company's NFV/SDN journey.
Special Huawei Video
Huawei Network Transformation Seminar The adoption of virtualization technology and cloud architectures by telecom network operators is now well underway but there is still a long way to go before the transition to an era of Network Functions Cloudification (NFC) is complete. |
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