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Digital Disruption: Early Days for CarriersWhen it comes to telcos transforming themselves into digital service providers, there needs to be a bigger bang, according to a recent report. A report by Technology Business Research Inc. (TBR) found that Tier 1 operators' progress towards becoming digital service providers (DSP) is evolutionary rather than disruptive transformation. As DSPs, operators would reap the rewards of providing embedded or enabled services models, but TBR said they weren't moving fast enough on their digital transformations and that their business models were suffering because of it. While operators are tapping into the potential of software-defined networking, they're currently focused on the short-term cost saving benefits instead of using SDN to speed up their journey to the DSP-enabled model, the report said. Carriers need to engage in additional strategic planning in order to build a parallel track in the embedded services model.
They also need to play a bigger role in the digital content presentation, creation and optimization areas of the ecosystem across various services in order to push the telco industry into the DSP industry. The report cited AT&T Inc. (NYSE: T), Verizon Communications Inc. (NYSE: VZ), Vodafone Group plc (NYSE: VOD), BT and Bharti Airtel Ltd. (Mumbai: BHARTIARTL) as examples of service providers that are moving towards the DSP business model.
 — Mike Robuck, Editor, Telco Transformation |
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