Pay-TV Target Audience
Should pay-TV operators focus on older customers or millennials?
Definitely older customers; that's where the revenue comes from
Mostly older customers; but keep an eye on younger demographics too
Let the market decide; just have a broad selection of offers even if the business case is weak
Mostly younger customers; that's where the future is
Only younger customers; they will bring the older less-tech savvy demographics with them eventually
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