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DHagar
DHagar
2/25/2016 3:46:54 PM
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Platinum
Re: Telcos: Not Ready for Video Opportunities
ms.akkineni, AT&T is a great example.  I expect they will emerge a leader in the new markets because of that!

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ms.akkineni
ms.akkineni
2/25/2016 3:03:57 PM
User Rank
Platinum
Re: Telcos: Not Ready for Video Opportunities
Thanks @DHagar for providing reference to the book. I will be interested to read that. I will try to find.

You are absolutely right about the focus being 'What to sell' rather than 'What customer needs'.

If you recall AT&T Pam's interview, her first answer about AT&T and DirectTV merger is that both compan'es focus is 'Customer First' and as she explained that is winning bet for the whole merger idea to materiase into implementation. Customer Focus has to and must be the focus for any initiative. Afterall at this age and time, average consumer is very demanding and most importantly has a very good understanding and grasp of what he/she wants.  So that can never be ignored if you do not want regret as a takeaway. 

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DHagar
DHagar
2/25/2016 2:32:03 PM
User Rank
Platinum
Re: Telcos: Not Ready for Video Opportunities
ms.akkineni, very interesting - so we are repeating the mistakes of the 80's there too!

We seem to have a history in US auto industry of developing what we want to sell, rather than listening to what the customers want.  A great book on those lessons is"The Reckoning", by David Halberstam.

Thanks for sharing!  Let's hope telcos learn those lessons.

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ms.akkineni
ms.akkineni
2/25/2016 1:59:54 PM
User Rank
Platinum
Re: Telcos: Not Ready for Video Opportunities
@DHagar:

I would like to add something around Auto industry's readiness to adapt.

I heard this on radio while driving back from work yesterday. It was an Auto report of the year kind of a thing. I was just able to catch up when the guy started talking about Ford and Chevrolet being identified as 'Not So Well Received and graded' cars by customers. Can you guess the reason why? Not because those cars have issues with engine, transmission or brakes. That has nothing do with the car by itself. Customers expressed their dissatisfaction towards 'Connectivity' features of those cars. Connectivity constarints / issues, ability to be 'SMART able' were apparently the key reasons quoted by consumers. That speaks a ton about how critical it is to be able to adapt on time.

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DHagar
DHagar
2/25/2016 1:36:49 PM
User Rank
Platinum
Re: Telcos: Not Ready for Video Opportunities
dir5288, that is the "magic" button.  Telcos that can put that together will earn customer loyalty and that is golden.

So you are right on target, that requires a focus on adaptability to respond to the customer needs, rather than selling our ideas.  If you don't change that focus you will continue to sell what has been built and is offered, as opposed to refining and re-engineering what the consumer wants.

One would think that that lesson was learned with the challenges faced by the auto industry in the 80's and how long it took them to wake up to the need to adapt.  Hopefully telcos won't need to learn that lesson again.

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dlr5288
dlr5288
2/24/2016 8:22:08 PM
User Rank
Platinum
Re: Telcos: Not Ready for Video Opportunities
Yes that's the thing. Telcos has to be able to adapt quickly to new things. They have to be able to realize what the consumers are into, what will bring more customers in, what new technology is out there.

Even if they are uncomfortabe with things changing. I think it's very important, especially in the tech company, to be able to adapt quickly and be able to change in order to fufill the people's requests.

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ms.akkineni
ms.akkineni
2/24/2016 2:54:55 PM
User Rank
Platinum
Re: Telcos: Not Ready for Video Opportunities
@freehe:

Interesting Stats.

I agree that there is a huge opportunity for Telco industry with in Video technology.

Video has become an integral part of daily life. I see that even schools are adapting video materials for lessons. I see very often my son watching video for his bilogy / history lesson.

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ms.akkineni
ms.akkineni
2/24/2016 2:49:33 PM
User Rank
Platinum
Re: Telcos: Not Ready for Video Opportunities
@Mike: That could be very much true. Though 2% appears to be the least but still prompted me to think "how could it be clueless".

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DHagar
DHagar
2/24/2016 2:24:25 PM
User Rank
Platinum
Re: Beyond TV...
mhhf1ve, now you are talking!  I believe the opportunity for customer software as a service is great - it's a brilliant idea - particulary with the evolution of IoT, increased consumer devices, etc.  A larger consumer market is clearly developing.

 

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DHagar
DHagar
2/24/2016 2:20:14 PM
User Rank
Platinum
Re: Telcos: Not Ready for Video Opportunities
dir5288, yes a good game plan quick would be good!

I think they also need to think in innovative terms on the use of video.  A lot of growth opportunities in "visual" communications to move it to the next level.  Online education and MOOCs would offer another good market for telcos.  So they need to think about how the consumer is visually relating to technology, communications, etc., and develop applications in those areas.

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