Contributors   |   Messages   |   Polls   |   Resources   |  
Comments
Newest First | Oldest First | Threaded View
<<   <   Page 3 / 4   >   >>
Writerfo10281
Writerfo10281
3/24/2016 10:19:03 AM
User Rank
Gold
Re: Rebranding... or De-branding?
That's exactly what I was thinking yesterday when I read the story that they were removing the Chrome app launcher from most platforms. Sounds like, "Goodbye Chrome!".

50%
50%
faryl
faryl
3/23/2016 9:59:52 PM
User Rank
Platinum
Re: Name Change
I wonder how much the re-naming/branding has to do with the transition to their umbrella business being "Alphabet" now.

50%
50%
dlr5288
dlr5288
3/23/2016 7:55:43 PM
User Rank
Platinum
Name Change
Honestly I think this was a very smart idea. I think associating the name Google with a project, whether it was new or old, is a great move. Everyone knows the name Google. They know it's trustworthy and reliable. So whoever hears this will know Google has something to do with it and I think that will bring in more customers.

50%
50%
DHagar
DHagar
3/23/2016 4:22:24 PM
User Rank
Platinum
Re: Google Cast
@batye, great example.  I believe they invest a considerable part of their budget to continued R&D and they invest in both the products, learning, etc.  Smart move!

50%
50%
vnewman
vnewman
3/23/2016 12:53:53 PM
User Rank
Platinum
Re: Google Cast
Very true regarding the lead times Google and others work on.  The previous firm I worked for had MSFT as one of their top clients and back in the year 2005 I went to visit their "Center for Information Work."  I had to sign confidentiality agreements and non-disclosures.  At the time, they showed us what would turn out to be MSFT Surface, although it wasn't called that yet.  This was a good 7 years before the product was available at retail. 

50%
50%
batye
batye
3/23/2016 12:45:06 PM
User Rank
Platinum
Re: Google dogfoording
@Mike Robuck  I would say Yes and No as Google still buying declasified military technology and research... at least it for creating better life for us  as consumers - I hope :) 

50%
50%
Mike Robuck
Mike Robuck
3/23/2016 12:34:04 PM
User Rank
Author
Re: Google dogfoording
This is kind of unrelated, but a while back I heard a former Google employee mention the company's use of "dogfooding." 

50%
50%
batye
batye
3/23/2016 10:44:18 AM
User Rank
Platinum
Re: Google Cast
@Mike Robuck  also we should not forget/overlook Milt.tech what normaly hit the market 10-15 years after get used in the military...

50%
50%
elizabethv
elizabethv
3/23/2016 8:37:12 AM
User Rank
Platinum
Re: Google Cast
I have heard this very same thing, Google is always working and thinking ahead. Which is really obvious given their massive success in the tech world. They seem to be commanding just about every type of technology that exists. It is not surpring at all that they are expanding Chromecast. Actually, the technology seems a little exciting and I'll likely check it out. Being in the forefront of people choosing to "cut the cord" and leave their cable behind. 

Do you think the name change will make the product more appealing to the public? 

50%
50%
mhhf1ve
mhhf1ve
3/22/2016 6:55:49 PM
User Rank
Platinum
Rebranding... or De-branding?
I think the thing a lot of news outlets are missing is that "Chrome" is disappearing from more and more Google product lines. Android is going to absorb Chrome OS, and now Chromecast is dropping the Chrome name... so it looks like Google is quietly retiring Chrome OS... and I wouldn't be surprised if Google renames its browser someday, too. 

50%
50%
<<   <   Page 3 / 4   >   >>


Latest Articles
Italy's 5G auction could exceed a government target of raising 2.5 billion ($2.9 billion) after attracting interest from companies outside the mobile market.
The emerging-markets operator is focusing on the humdrum business of connectivity and keeping quiet about some of its ill-fated 'digitalization' efforts.
Three UK has picked Huawei over existing radio access network suppliers Nokia and Samsung to build its 5G network.
Vendor says that it's its biggest 5G deal to date.
Verizon skates where the puck is going by waiting for standards-based 5G devices to launch its mobile service in 2019.
On-the-Air Thursdays Digital Audio
Orange has been one of the leading proponents of SDN and NFV. In this Telco Transformation radio show, Orange's John Isch provides some perspective on his company's NFV/SDN journey.
Special Huawei Video
10/16/2017
Huawei Network Transformation Seminar
The adoption of virtualization technology and cloud architectures by telecom network operators is now well underway but there is still a long way to go before the transition to an era of Network Functions Cloudification (NFC) is complete.
Video
The Small Cell Forum's CEO Sue Monahan says that small cells will be crucial for indoor 5G coverage, but challenges around business models, siting ...
People, strategy, a strong technology roadmap and new business processes are the key underpinnings of Telstra's digital transformation, COO Robyn ...
Eric Bozich, vice president of products and marketing at CenturyLink, talks about the challenges and opportunities of integrating Level 3 into ...
Epsilon's Mark Daley, director of digital strategy and business development, talks about digital transformation from a wholesale service provider ...
Bill Walker, CenturyLink's director of network architecture, shares his insights on why training isn't enough for IT employees and traditional ...
All Videos
Telco Transformation
About Us     Contact Us     Help     Register     Twitter     Facebook     RSS
Copyright © 2022 Light Reading, part of Informa Tech,
a division of Informa PLC. All rights reserved. Privacy Policy | Cookie Policy | Terms of Use
in partnership with