Contributors   |   Messages   |   Polls   |   Resources   |  
Comments
Newest First | Oldest First | Threaded View
<<   <   Page 2 / 4   >   >>
vnewman
vnewman
3/28/2016 12:00:28 PM
User Rank
Platinum
Re: Name Change
@batye - I was unware of that!  The Source has much better connotations than "The Shack" which sounds like a run-down hole-in-the-wall you wouldn't want to go to unless desperate!

50%
50%
batye
batye
3/28/2016 12:36:33 AM
User Rank
Platinum
Re: Name Change
@vnewman  interesting to know... in Canada Radio Shack becomes TheSource owned by giant Bell Canada...

50%
50%
vnewman
vnewman
3/27/2016 10:12:47 PM
User Rank
Platinum
Re: Name Change
What I suspect will happen is people continue to call it Chromecast anyway sheerly out of habit.

Obviously not the same situation but things like this kind of make me think about how Radio Shack decided to loose the Radio and just call themselves "The Shack."  The big difference though was Radio Shack sales were in the basement at the time.

50%
50%
ms.akkineni
ms.akkineni
3/27/2016 8:35:40 PM
User Rank
Platinum
Re: Rebranding... or De-branding?
It does seem like a lot of effort to re-brand. I could see it more if something was somewhat of a failure

@Mike: Good point.

Agree with you somewhat but not in all cases is re-branding great deal of effort. I have heard some stories of re-branding. Companies come up with a new product, if that is not well received then a team of analysts get into action with findings about what didn't work. Then product development team gets into action by filling all those gaps and also puts all missing pieces together. BINGO - they have a new product and that now has a new name / brand.

50%
50%
ms.akkineni
ms.akkineni
3/27/2016 8:30:11 PM
User Rank
Platinum
Re: Rebranding... or De-branding?
 I wouldn't be surprised if Google renames its browser someday, too...


Very good points. What you have said doesn't seem very unlikely at all. We will keep our ears and eyes wide open. May be we will be back in this forum talking about that in future.

50%
50%
ms.akkineni
ms.akkineni
3/27/2016 8:27:05 PM
User Rank
Platinum
Re: Name Change
@faryl:

I was thinking about ALPHABET as well. Actually we don't get to hear a lot about that lately. I will be interested to know.

50%
50%
ms.akkineni
ms.akkineni
3/27/2016 8:24:32 PM
User Rank
Platinum
Re: Google Cast
Do you think the name change will make the product more appealing to the public? 

@elizabethv:

I believe this would have an impact for sure. GOOGLE the name certainly has a better connection to all general public and hence there will be better connect ability for the new product. It is guaranteed that this new name will reach out and then it is upto consulers to make that call.

50%
50%
ms.akkineni
ms.akkineni
3/27/2016 8:20:13 PM
User Rank
Platinum
Re: Name Change
Agree with you about name association. Especially this would be more sensible when we think about average consumers. Not all consumers are up to speed with all technology developments. There is absolutely no doubt that almost eveyone knows GOOGLE. So this ceratinly sounds like a smart move and great opportunity to increase customer base.

50%
50%
Mike Robuck
Mike Robuck
3/24/2016 4:45:34 PM
User Rank
Author
Re: Rebranding... or De-branding?
It does seem like a lot of effort to re-brand. I could see it more if something was somewhat of a failure. Comcast's services are "Xfinity" while Charter is going with "Spectrum." I guess it gives marketing folks job security. 

50%
50%
vnewman
vnewman
3/24/2016 12:37:56 PM
User Rank
Platinum
Re: Rebranding... or De-branding?
I find it odd when these firms push a name change with something that's already ingrained in society.  Yesterday I had to explain why our firm's remote access website doesn't work on "Edge."  The person was like, "What's Edge?"  Well it's the new version of Internet Explorer but MSFT doesn't want to use the IE moniker anymore and therefore: "Edge."

50%
50%
<<   <   Page 2 / 4   >   >>


Latest Articles
Italy's 5G auction could exceed a government target of raising €2.5 billion ($2.9 billion) after attracting interest from companies outside the mobile market.
The emerging-markets operator is focusing on the humdrum business of connectivity and keeping quiet about some of its ill-fated 'digitalization' efforts.
Three UK has picked Huawei over existing radio access network suppliers Nokia and Samsung to build its 5G network.
Vendor says that it's its biggest 5G deal to date.
Verizon skates where the puck is going by waiting for standards-based 5G devices to launch its mobile service in 2019.
On-the-Air Thursdays Digital Audio
Orange has been one of the leading proponents of SDN and NFV. In this Telco Transformation radio show, Orange's John Isch provides some perspective on his company's NFV/SDN journey.
Special Huawei Video
10/16/2017
Huawei Network Transformation Seminar
The adoption of virtualization technology and cloud architectures by telecom network operators is now well underway but there is still a long way to go before the transition to an era of Network Functions Cloudification (NFC) is complete.
Video
The Small Cell Forum's CEO Sue Monahan says that small cells will be crucial for indoor 5G coverage, but challenges around business models, siting ...
People, strategy, a strong technology roadmap and new business processes are the key underpinnings of Telstra's digital transformation, COO Robyn ...
Eric Bozich, vice president of products and marketing at CenturyLink, talks about the challenges and opportunities of integrating Level 3 into ...
Epsilon's Mark Daley, director of digital strategy and business development, talks about digital transformation from a wholesale service provider ...
Bill Walker, CenturyLink's director of network architecture, shares his insights on why training isn't enough for IT employees and traditional ...
All Videos
Telco Transformation
About Us     Contact Us     Help     Register     Twitter     Facebook     RSS
Copyright © 2024 Light Reading, part of Informa Tech,
a division of Informa PLC. All rights reserved. Privacy Policy | Cookie Policy | Terms of Use
in partnership with