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freehe
freehe
3/31/2016 8:02:42 PM
User Rank
Platinum
Re: Cost effective differentiation
jbtombes, I agree. How did customers know the difference between 3G and 4G, some still think it is just about speed.

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freehe
freehe
3/31/2016 8:01:26 PM
User Rank
Platinum
Re: Cost effective differentiation
JohnBarnes, I agree, it's great that companies are building these technologies but if customers cannot quickly see the benefits what's the point.

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dlr5288
dlr5288
3/31/2016 3:29:09 PM
User Rank
Platinum
Re: Cost effective differentiation
Very true.

I know that 4G wasn't up to par when it came to speed. However, with the 5G are they looking for just faster speed? Or what are other factors? I'm curious to look at all the new advancements that come with 5G.

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JohnBarnes
JohnBarnes
3/31/2016 7:52:30 AM
User Rank
Platinum
Re: Cost effective differentiation
What jbtomes is describing is not at all unusual; as technologies change and penetrate the world around them, sometimes it's driven by naive consumer demand for things that work "better" in a very simple sense, and sometimes it's driven by technical possibilities that the entrepreneurs and engineers can see that lead to being able to offer new things to the consumer later, things the consumer may have no idea of right now. A person with a brick phone that doesn't always work and isn't always intelligible knows s/he wants a better cell phone -- smaller, cheaper, better sound, fewer dead spots, etc. S/he doesn't necessarily realize that s/he wants a smart phone yet; that came first with super-toys like the Blackberry that introduced enough consumers to them to begin the process.

Right now we're deep in that "but what difference does it make?" phase for consumers. Whoever comes out of this phase with a solid lead in service provision -- which NFV is the most promising path to -- is going to have a great ride when the wave of demand starts to swell under them again.

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jbtombes
jbtombes
3/29/2016 9:54:03 AM
User Rank
Platinum
Re: Cost effective differentiation
My point remains. Those are network-centric features, largely invisible to consumers. They could impact enterprise customers, creating unique requirements for 5G transitions.

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ms.akkineni
ms.akkineni
3/28/2016 4:40:58 PM
User Rank
Platinum
Re: Cost effective differentiation
@jbtonbes:

There was a blog post early last week which provided highlights of an interview with Paul Greendyk, VP of AT&T Mobile Care and Networking. He clearly highlighted their different focus areas for 5G. Several mentioned by him were: Network Slicing per application, Content aware networking, big data and IOT densification. He didn't talk much about speed in his interview. I believe that would be a given part of the parcel. But they are really aiming at all these areas when it comes to 5G.

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jbtombes
jbtombes
3/28/2016 3:51:38 PM
User Rank
Platinum
Re: Cost effective differentiation
But if 5G is not necessarily about speeds, so how will consumers know? Probably not IoT sensor coverage. Latency? Better rural coverage?

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Joe Stanganelli
Joe Stanganelli
3/28/2016 8:50:56 AM
User Rank
Author
Re: Cost effective differentiation
Well, AT&T launched a "4G" network that failed to get up to true 4G speeds, but they were able to brush it off okay.  So I'd say the answer is yes.

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elizabethv
elizabethv
3/28/2016 8:36:37 AM
User Rank
Platinum
Cost effective differentiation
As telco companies make the move to 5G they are exploring how to do so more efficiently in terms of providing quality service to the customer, but also in terms of spending the least amount of money on their end. Inevitably they will come up with different ways to do so, as what might be cost effective for one company, may not be for another. The key is going to be in providing high quality, varied services for customers. Failure to launch a 5G network that runs seemlessly for the consumer could spell major trouble. It seems that Tele2 is keeping this in mind as they look to expand. My biggest concern would be that they would sacrifice quality for price, as that is kind of what seems to be more important, according to this interview. 

If a launch of 5G does not result in quality service for consumers, how disasterous could that be for the company? Would they be able to recover from such a mistake? 

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