Comments
DHagar
4/20/2016 7:30:03 PM User Rank Platinum
Re: Amazon Has a Long Way to Go
Hi, Batye, you said it! Now that you mention it, not only is it not simple but the search engines are not that intelligent. You can search for a title, or a product, and it will throw in everything but the kitchen sink. I think they should offer a Premium "Intelligent" service as part of Prime, and truly give you a better match for what you are looking for.
Good products, great prices and service, but not so good on the match/search, making things not so simple.
DHagar
4/20/2016 7:25:17 PM User Rank Platinum
Re: Amazon Has a Long Way to Go
@Ariella, you got it - you do get lost!
You should try Costco sometime - you will like its value and straight forward shopping.
batye
4/20/2016 7:21:36 PM User Rank Platinum
Re: Amazon Has a Long Way to Go
@DHagar with Amazon this days it easy to get lost or even forget what you where searching for... no longer simple or easy...
Ariella
4/20/2016 3:59:11 PM User Rank Author
Re: Amazon Has a Long Way to Go
<Sometimes I feel like Amazon ought to embrace the Costco method of selling: Costco purposely limits the selections they offer knowing people get overwhelmed by having too many choices - it essentially shuts their brain down and they walk out with nothing. >
@vnewman I've never shopped at Costco, though I know many people who do. So that's its secret not to overwhelm the shoppers with its warehouse-like offerings? Very smart! It's true that too many choices overwhelm people. I know that Netflic deliberately limits its recommendations to viewers based on its algorithms. Seeing a hundred movies to choose from in one shot would just make selecting a chore and likely make some people give up.
DHagar
4/20/2016 1:43:11 PM User Rank Platinum
Re: Amazon Has a Long Way to Go
@vnewman, I have to agree with you on this point. I think the one primary complaint I would have about Amazon is they do not have as effective search/display (ie - simplicity) as I believe they could and should. You have everything, but you either know what you want or have to wade through a lot of choices you don't want to make your final selection. They would walk away with the market, in my opinion, if they were to address this. (Note: Costco is a great example)
DHagar
4/20/2016 1:39:46 PM User Rank Platinum
Re: Early holiday
@Michelle, yes, they have options for Prime services as well as membership. I believe that these choices are what is keeping them in the lead. And it really makes sense to give the customer those choices with the financial incentives to be subscribers. They are really good at this and they continue to win over customers and hold incredible customer loyalty because of it.
vnewman
4/20/2016 12:48:13 PM User Rank Platinum
Re: Amazon Has a Long Way to Go
Hi elizabethv - I see what you're saying, but feel it gets lost in the clutter of what they display on the home page. Right now I see links, i.e. ads for Amazon Fashion, Amazon Fresh, Amazon Prime Fresh and here is one I've never seen before: Amazon Unlimited Photo Storage!
Sometimes I feel like Amazon ought to embrace the Costco method of selling: Costco purposely limits the selections they offer knowing people get overwhelmed by having too many choices - it essentially shuts their brain down and they walk out with nothing.
Michelle
4/20/2016 10:34:15 AM User Rank Platinum
Re: Early holiday
@DHagar I know several people who would like the option to use Prime a few months out of the year - mostly for holiday shopping. I assume people are Prime subscribers all the time and quickly learn I'm wrong.
Ariella
4/19/2016 7:30:37 PM User Rank Author
Re: Market ratchet
@JohnBarnes I'm sure you're right, as that is the way standards escalate as something advances from being viewed as an "extra" to being viewed as integral to the service.
Ariella
4/19/2016 7:28:23 PM User Rank Author
Re: Amazon Has a Long Way to Go
@afwriter that bad, huh? Maybe there's method to the madness, rather like the research library in NYC that catalogued books according to the way they were shelved, which often was set by size more than by subject.
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