Contributors   |   Messages   |   Polls   |   Resources   |  
Comments
Oldest First | Newest First | Threaded View
Page 1 / 8   >   >>
mhhf1ve
mhhf1ve
4/18/2016 3:01:35 PM
User Rank
Platinum
Netflix and Amazon have some advantages...
Netflix and Amazon have been collecting viewer preferences for a long time now. Netflix has been gathering just movie/show-watching habits for years, but Amazon has a data trove of all the books and purchasing history of its users. So both of these companies can try to anticipate what original content will be profitable... whereas Apple and Google have a bit less data on their users. Apple only knows what its users have bought from iTunes before. Google might have search history data, but that's not as reliable as purchase data. Google does have Youtube viewing data, too, so Google has a bit more info on what people like to binge watch online. 

50%
50%
jbtombes
jbtombes
4/18/2016 3:18:29 PM
User Rank
Platinum
new OTT user profile
Could a new market segment be emerging? The OTT video consumer who watches a few months of one service, then goes to another and does the same. Maybe call them binge churners? The cost of switching is zero, in any case.

50%
50%
Ariella
Ariella
4/18/2016 3:20:40 PM
User Rank
Author
Re: Netflix and Amazon have some advantages...
<Netflix and Amazon have been collecting viewer preferences for a long time now. Netflix has been gathering just movie/show-watching habits for years, but Amazon has a data trove of all the books and purchasing history of its users. > Not to mention the video purchases and dowloads from Amazon and Amazon Prime service. So yes, @mhhf1ve it definitely has a lot to work with in anticipating customer tastes. 

50%
50%
Mike Robuck
Mike Robuck
4/18/2016 6:41:46 PM
User Rank
Author
Netflix earnings
I've just glanced at the Netflix first quarter earnings, but here's a story. I think there will be one on Light Reading tonight. 

50%
50%
afwriter
afwriter
4/18/2016 11:01:18 PM
User Rank
Platinum
Amazon Has a Long Way to Go
I have both Prime and Netflix, and I rarely use Prime for two reasons; first of all, they just don't have as much content that I like.  Second, and more important, their user interface is a pain in the butt to navigate which instantly turns me off from trying to find something to watch.  If they really want this service to succeed by itself they are going to need to do a massive overhaul and add some more content.  That being said, I beleive that their original programming rivals Netflix's on many levels. 

50%
50%
JohnBarnes
JohnBarnes
4/19/2016 7:02:22 AM
User Rank
Platinum
Re: new OTT user profile
I think you are on to something there, @jbtombes.  The "when I want it" component of consumer choice really didn't, probably couldn' t, anticipate how many people would rather watch a series a season at a time, taking a couple of weeks at most per season (and thus pretty much completely defeating the original purpose of continuing-story TV's wipeout of the old freestanding-episode version).  It makes absolute total sense from a binge-watcher standpoint to simply hop from service to service so as to watch all the seasons of everything they like over the course of a year. In fact, if content they want is spread across more than one service, that's what makes the most sense.

"Binge churners" might also be called "consumers that aren't being bullied around anymore" or "market conditions advantage takers" of course.

50%
50%
JohnBarnes
JohnBarnes
4/19/2016 7:06:02 AM
User Rank
Platinum
Re: Amazon Has a Long Way to Go
@afwriter, I'm mildly fascinated and perhaps a bit horrified that you rank the interface above the content in formulating your choice. It sounds like saying, "Well, I like certain authors, but more importantly, I want books printed in Baskerville Old Face with wide margins."

 

50%
50%
JohnBarnes
JohnBarnes
4/19/2016 7:15:06 AM
User Rank
Platinum
Market ratchet
Just to make sure we mention the obvious (which is part of what we do around here!): consumer-desired changes that are added on as luxuries and perqs from one competitor quickly become mandatory for all.  This is another step on the path to fully a la carte on demand, pay-as-you-go content. They won't be able to take this step back later, and everyone else will have to take it soon. 

The endpoint is obvious; how we all get there is an interesting question and fortunes may depend on it, but in the longer view of economic history, in 20 years, questions about the exact mechanics of what goes into streaming/download packages are going to be about as relevant as the old questions about whether key-lock self-starters, heaters, radios, and automatic transmissions were going to be standard or add-ons are to car buyers now.

50%
50%
vnewman
vnewman
4/19/2016 8:48:51 AM
User Rank
Platinum
Re: Amazon Has a Long Way to Go
@afwriter. My reasoning is much worse. I'm a long-time prime member and I just plain forget about their video service. I couldn't even tell you where it is on the site. I feel like a teenager gently letting down a romantic interest: "I just don't think of you in that way, Amazon."

50%
50%
elizabethv
elizabethv
4/19/2016 9:01:03 AM
User Rank
Platinum
Amazon has game
I actually see Amazon as being really successful in taking this route. And I'm a little excited. Granted, there's a "I hate big businesses/corporations" part of me that despises this tactic. But there's also a love for Amazon that I have (and their undeniably low prices) that absolutely loves Amazon. And if you have to play the capitalism game, Amazon comes to the table fully loaded. I've had prime for years now, and regularly watch content on Amazon video. There have been very few instances where Netflix had something that Amazon didn't (outside the obvious Netflix original content.) Head to head, they will almost solely compete on an original content level, and I've enjoyed both for their own merit. Catastrophe is a great series on Amazon, and my kids enjoy Tumbleleaf. To wit, House of Cards is a great series on Netflix, and my kids enjoy DinoTrux (okay, I enjoy DinoTrux too.) I know both will inevitbaly vie for the title of best, but I'd assert they both stand on their own and are equally pretty dang good. I'll fork out $20 a month to have access to both. (yeah, I already do.....)

50%
50%
Page 1 / 8   >   >>


Latest Articles
Italy's 5G auction could exceed a government target of raising 2.5 billion ($2.9 billion) after attracting interest from companies outside the mobile market.
The emerging-markets operator is focusing on the humdrum business of connectivity and keeping quiet about some of its ill-fated 'digitalization' efforts.
Three UK has picked Huawei over existing radio access network suppliers Nokia and Samsung to build its 5G network.
Vendor says that it's its biggest 5G deal to date.
Verizon skates where the puck is going by waiting for standards-based 5G devices to launch its mobile service in 2019.
On-the-Air Thursdays Digital Audio
Orange has been one of the leading proponents of SDN and NFV. In this Telco Transformation radio show, Orange's John Isch provides some perspective on his company's NFV/SDN journey.
Special Huawei Video
10/16/2017
Huawei Network Transformation Seminar
The adoption of virtualization technology and cloud architectures by telecom network operators is now well underway but there is still a long way to go before the transition to an era of Network Functions Cloudification (NFC) is complete.
Video
The Small Cell Forum's CEO Sue Monahan says that small cells will be crucial for indoor 5G coverage, but challenges around business models, siting ...
People, strategy, a strong technology roadmap and new business processes are the key underpinnings of Telstra's digital transformation, COO Robyn ...
Eric Bozich, vice president of products and marketing at CenturyLink, talks about the challenges and opportunities of integrating Level 3 into ...
Epsilon's Mark Daley, director of digital strategy and business development, talks about digital transformation from a wholesale service provider ...
Bill Walker, CenturyLink's director of network architecture, shares his insights on why training isn't enough for IT employees and traditional ...
All Videos
Telco Transformation
About Us     Contact Us     Help     Register     Twitter     Facebook     RSS
Copyright © 2021 Light Reading, part of Informa Tech,
a division of Informa PLC. All rights reserved. Privacy Policy | Cookie Policy | Terms of Use
in partnership with