Comments
DHagar
4/20/2016 1:43:11 PM
User Rank Platinum
Re: Amazon Has a Long Way to Go
@vnewman, I have to agree with you on this point. I think the one primary complaint I would have about Amazon is they do not have as effective search/display (ie - simplicity) as I believe they could and should. You have everything, but you either know what you want or have to wade through a lot of choices you don't want to make your final selection. They would walk away with the market, in my opinion, if they were to address this. (Note: Costco is a great example)
Ariella
4/20/2016 3:59:11 PM
User Rank Author
Re: Amazon Has a Long Way to Go
<Sometimes I feel like Amazon ought to embrace the Costco method of selling: Costco purposely limits the selections they offer knowing people get overwhelmed by having too many choices - it essentially shuts their brain down and they walk out with nothing. >
@vnewman I've never shopped at Costco, though I know many people who do. So that's its secret not to overwhelm the shoppers with its warehouse-like offerings? Very smart! It's true that too many choices overwhelm people. I know that Netflic deliberately limits its recommendations to viewers based on its algorithms. Seeing a hundred movies to choose from in one shot would just make selecting a chore and likely make some people give up.
batye
4/20/2016 7:21:36 PM
User Rank Platinum
Re: Amazon Has a Long Way to Go
@DHagar with Amazon this days it easy to get lost or even forget what you where searching for... no longer simple or easy...
DHagar
4/20/2016 7:25:17 PM
User Rank Platinum
Re: Amazon Has a Long Way to Go
@Ariella, you got it - you do get lost!
You should try Costco sometime - you will like its value and straight forward shopping.
DHagar
4/20/2016 7:30:03 PM
User Rank Platinum
Re: Amazon Has a Long Way to Go
Hi, Batye, you said it! Now that you mention it, not only is it not simple but the search engines are not that intelligent. You can search for a title, or a product, and it will throw in everything but the kitchen sink. I think they should offer a Premium "Intelligent" service as part of Prime, and truly give you a better match for what you are looking for.
Good products, great prices and service, but not so good on the match/search, making things not so simple.
mpouraryan
4/20/2016 7:58:30 PM
User Rank Platinum
Re: Amazon Has a Long Way to Go
As someone who is a current prime customer, I don't get that at all @bayte. If I need something I have been able to find it--it may not be as easy at first, but it is possible.
mpouraryan
4/20/2016 7:59:50 PM
User Rank Platinum
Re: Amazon Has a Long Way to Go
It is interesting @Dhagar that you note that they're not that intelligent. No question they are basically a "catalogue", but there is some intelligence built in. I can't say how many times I have mistyped and yet I still got the information I was looking for. Google is the king--but Bing is not too shabby either.
DHagar
4/20/2016 8:17:33 PM
User Rank Platinum
Re: Amazon Has a Long Way to Go
@mpouraryan, understand I shop at Amazon as well. So what I am meaning on the "Intelligent" search engine is that they do not "refine" the searches to as close a match as others. I fully agree though, and have done the same thing, their "associations" with the search are very good - so they give you lots of choices. If they further build their capabilities not to associate everything and then refine the selections - keeping it simple - they will have it all!
Thanks for the good point!
Ariella
4/20/2016 8:20:40 PM
User Rank Author
Re: Amazon Has a Long Way to Go
@DHagar two things are keeping me back. One is the membership fee. The second is the fact that shoppers there report waiting on line for over half an hour to check out.
mpouraryan
4/20/2016 8:24:25 PM
User Rank Platinum
Re: Amazon Has a Long Way to Go
As you and I have discussed, the sense of balance is key because as AI becomes more mainstream, we are acquiring the ability to be able to be more "simple" at the same time. It will be fascinating to watch--no question.
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