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DHagar
DHagar
4/22/2016 1:11:20 PM
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Re: Amazon Has a Long Way to Go
@mouraryan, thanks - good stuff!

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JohnBarnes
JohnBarnes
4/23/2016 1:02:05 PM
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Re: Amazon Has a Long Way to Go
@DHagar, I'm not at all sure that "if we keep thinking we win." That has sometimes been true in some past situations; in many others, thought has been beaten by blind reflex, tradition/inertia, and sheer chance. I think it's more that once one has started down The Way of the Thinker, everything else seems like  a disgrace. But just as many market contests have been won by inferior products and wars by the side with the poorer generals and the less capable equipment, the contested space between people and machines may well be won by the machines because they don't think -- and therefore don't get bored, don't try something new when something else is already working, and don't decide they want something else in the middle of the process.  All of which are parts of what make us human, but not necessarily economically valuable parts at every point in the system.

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dcawrey
dcawrey
4/25/2016 12:31:43 PM
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Re: Amazon Has a Long Way to Go
I'm a little bit confused here. I already am a Prime member, so what's the value-add for Amazon to sell standalone video service? Based on this chart, for $99 I get free shipping and a bunch of other features including Prime video. Why would anyone want to pay per month just for video?

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vnewman
vnewman
4/25/2016 12:34:33 PM
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Re: Amazon Has a Long Way to Go
@DHagar - I feel like something in the algorithm has drastically changed since Amazon's early days and the user experience has declined with regard to search results.  Last month, I tried to buy some plastic easter eggs for my kiddo using the brand name plus the term "easter eggs."  I hit every brand except the one I was looking for.  It was very strange.  Now, I know some of fault can be placed at the feet of the sellers (when the seller isn't Amazon itself) and they fail to fill out important backend terms like Topic, Category, Search Terms, and Keywords.  But even so, that doesn't explain some of the oddities you see when Amazon itself is the seller.

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vnewman
vnewman
4/25/2016 12:37:12 PM
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Re: Amazon Has a Long Way to Go
@dcawrey - You read my mind just now.  What person in their right mind would pay $8.99 for video alone but not the extra $1 for, at the very least, free shipping?  Are there people out there who don't buy anything at all from amazon, ever and only see it as a video streaming service?  Really?

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vnewman
vnewman
4/25/2016 12:46:31 PM
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Re: Amazon Has a Long Way to Go
@Ariella, I don't shop there either because I absolutely hate lugging a shopping cart around and dragging stuff out the car when I can just have things delivered to my door instead (Amazon or Soap.com).  But there are a lot of people who love it - maybe because they feel they are getting a huge bargain, or perhaps it is a social thing - a way to get out and about and interact with other people in your community.  For those folks, Costco is like the promised land.  What Costco does, they do very well.  

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DHagar
DHagar
4/25/2016 1:11:49 PM
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Re: Amazon Has a Long Way to Go
@JohnBarnes, great points.

As I see it, today's issues are not a simple either or, in reality it is a hybrid of decisions.  Where you need repetitive "expedited processes", machines are definitely superior - I fully agree.  But speed, efficiency, production, etc., is now not the only criteria in the new economy - it was in the pure Industrial Revolution.  Now we have an economy that not only rewards efficiency, but responds to creative disruptions that change the economy and make the "efficient productions" obsolute (ie Kodak, booksellers, etc.).  So there is a new driver in our economy that attracts new capital when the creations are superior and add more value.

I think that gives us a more balanced - but disruptive - economy that deals with Moore's Law, etc.  I like his book "Dealing with Darwin".

That is where I believe the new more highly competitive economies wil reward the economic drivers of both.

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DHagar
DHagar
4/25/2016 1:19:42 PM
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Re: Amazon Has a Long Way to Go
@dcawrey, I am with you on that.  But as I see it, it plays to the person who doesn't want to pay or have access to that service for the entire year, so they just may value buying the service for targeted purchases (ie Christmas, etc.).  It may be playing to the "unbundling" offerings that customers value.

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DHagar
DHagar
4/25/2016 1:28:18 PM
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Platinum
Re: Amazon Has a Long Way to Go
@vnewman, I have had the same experience.  That has been my point about an "intelligence" that is missing with the volume of products now that they are handling.

True that keeping current is a seller's responsibility, but it seems that the Amazon organization has some missing gaps - even though their service is outstanding.  But if they were to differentiate between the items they have control of and make those real-time accurate.  And set up a channel of distributed sellers (there is already a differentiation in free shipping) where the information is updated less real-time and dependent on the supply chain, that would guide customers in their orders.

The reality is that they are successfully handling so many products and sellers that I believe it loses information/control, etc., in the secondary sellers and so getting a specific Brand gets lost in the "overall system".  If they would segment this, it would be really helpful to the customers and keep all of their services up to the original designs.  The challenges of all successful companies!

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JohnBarnes
JohnBarnes
4/25/2016 2:53:32 PM
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Platinum
Re: Amazon Has a Long Way to Go
@DHagar, yep, definitely a place where we disagree. While I will certainly concede that it is still possible to make money and even sometimes a lot if money by finding and meeting customer needs, I think the real growth area in marketing is in encouraging customer responses to be simpler and more reflexive. -- I.e. dumbed down.

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