Comments
mpouraryan
6/14/2016 5:59:26 PM
User Rank Platinum
Re: Averages
..what is amazing how the content is being Devalued--and the challenge for all content creators (including myself w/what is being done at @DailyOutsider) to monetize the content in as righteous way as possible.
batye
6/14/2016 6:47:15 PM
User Rank Platinum
Re: Averages
@mpouraryan most of the time it product placement inside the shows as hidden advertisement.... but they trying any each way possible...
mhhf1ve
6/14/2016 6:47:47 PM
User Rank Platinum
Re: Averages
> "what is amazing how the content is being Devalued..."
Hmm. Some content is reaching the highest values ever, though. Distribution is relatively cheap, so it's almost free nowadays to spread a viral "Chewbacca mask" video. I suppose it depends on how content is "valued" in the first place, but there are many kinds of content that are have surprisingly high valuations (eg. Twitch videos, Let's Play videos, etc)
mpouraryan
6/14/2016 8:36:39 PM
User Rank Platinum
Re: Averages
What you're underscoring is how "gaming" seems to be where the money is. That's all well and good--I can't help but be amazed as the breath of offerings that is free and available on Prime/etc. How we sustain it is the challenge.
mhhf1ve
6/14/2016 10:27:21 PM
User Rank Platinum
Re: Averages
Well, not just gaming, though. Sure, gaming seems to be a highly valuable form of content now, but viral videos unrelated to gaming have also accumulated a surprising amount of revenue. The woman with the Chewbacca mask just got her kids college tuition paid for. Maybe it's not possible to create another Seinfeld or Friends sitcom, but content wealth is still being created in all kinds of new ways.
mpouraryan
6/15/2016 12:27:20 PM
User Rank Platinum
Re: Averages
I am with you @mhhf1ve that as long as the "niche" is there, people will come--and it will monetize. Look at the "stars" that have evolved on YouTube et. al--my hat's off to them!!!
vnewman
6/15/2016 2:55:30 PM
User Rank Platinum
Re: Impressive..
Do you think the "Streaming bundle services" offered with TVs by retailers will cut into this share as many of the bundles are opting for players other than Netflix?
mhhf1ve
6/15/2016 5:14:59 PM
User Rank Platinum
Re: Averages
> "Look at the "stars" that have evolved on YouTube et. al.."
Yes, that said.. I also recognize that the old-school media system that created broadcast sitcoms and mass-market blockbuster movies... is having a difficult time producing the same kind of "hits" as they did in, say, the 1980s-90s. The media market is now highly fragmented and audiences aren't in a single place much anymore -- except maybe around the SuperBowl still? I'm not sure what the benchmark is nowadays for a "huge" media event.....
And that's why content seems to be "devalued" now -- because it's harder to find a time-synched mass audience than it used to be. If we landed another man on the moon now, the audience who would watch it would be relatively miniscule, compared to the households that watched in 1969.... (And that's why State of the Union addresses are on YouTube now.. no one watches broadcast TV anymore.)
I really wonder how much of a impact the digital transition had on broadcast TV... People who used to be able to watch a fuzzy broadcast channel using rabbit ear antennas just get a solid blue screen or a incomprehensible video stream filled with flickering digital artifacts and choppy audio. Digital broadcast TV is okay for some fraction of the audience, but I think a significant part of the market must have switched to cableTV or OTT video by now.
vnewman
6/15/2016 5:16:42 PM
User Rank Platinum
Re: Averages
@mhhf1ve - It's a strange new world, isn't it? I wish my great-grandparents were around to see this - they would be astounded how people are able to make money these days, when all they had at their disposal was hard-work and intestinal fortitude.
mhhf1ve
6/15/2016 6:25:35 PM
User Rank Platinum
Re: Averages
> "how people are able to make money these days..."
Indeed. The future of work will be very interesting. Star Trek's abundance economy might not be too far off? If we can just figure out how to generate controlled nuclear fusion... we'll be all set for the next few centuries. :P
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