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elizabethv
elizabethv
6/27/2016 9:17:09 AM
User Rank
Platinum
Good Move
BBC is a leader in the Europe and even the world. Them making a move like this really only seems logical, if not a little slow on the uptake. Though it is possible they were just waiting to choose something they knew would work with their goals and ideas. This is really the right decision and I sense some exciting changes wil be happening at BBC, even if they have to deal with changes due to Brexit. Though part of me just sits here hoping someone yells "Just kidding!" and this is all just a super-elaborate joke.  

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dcawrey
dcawrey
6/27/2016 11:26:55 AM
User Rank
Platinum
Re: Good Move
Television certainly needs a software upgrade. I think any framework that allows developers to create television applications is really smart for the industry. It sounds like HbbTV could become the standard for television apps in Europe. 

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ms.akkineni
ms.akkineni
6/27/2016 3:55:16 PM
User Rank
Platinum
Re: Good Move
Absolutely agree with you.

I could see HbbTV becoming next MHEG for Europe. I hope HbbTV would keep up the trending needs in its longievity as that appeared to be a lacking factor with MHEG.

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afwriter
afwriter
6/27/2016 5:04:30 PM
User Rank
Platinum
Re: Good Move
Could the BBC be an example of how the UK can work with the EU without being in the EU?

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ms.akkineni
ms.akkineni
6/27/2016 9:58:11 AM
User Rank
Platinum
Timely Move
This makes lot of sense. Pretty logical and timely move by BBC.

And I am sure more companies will follow the suite in coming days.

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ms.akkineni
ms.akkineni
6/27/2016 10:05:21 AM
User Rank
Platinum
Re: Timely Move
The MHEG standard was originally developed nearly 20 years ago, before web technologies had started to enter the world of pay-TV. It was designed to work with very basic set-top boxes and was considerably more limited than the current, browser-based interactive platforms.

I am surprised by reading this. So BBC has been using this age old technology even in rceent times? I don't mean to comment, but is this kind of a lag for a company like BBC that has global visibility? I believe so.

And now this move to Hbb TV standards makes lot more sense.

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Ariella
Ariella
6/27/2016 1:21:34 PM
User Rank
Author
Re: Timely Move
This would have furnished great material for the W1A show, a comedy presented as a documentary about work at the BBC with one character saying they have to make it better while others nod with their usual "yes, no, brilliant, very strong" typical responses. 

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elizabethv
elizabethv
6/29/2016 11:19:50 PM
User Rank
Platinum
Re: Timely Move
I thought so too. I mean, this is the BBC we're talking about. I almost expected them to be more of a leader in bringing this kind of technology to the fore ground and utilizing it in their day-to-day operations. But then, it's possible they were just being overly picky. I guess. It really does seem odd. 

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JohnBarnes
JohnBarnes
6/29/2016 11:47:04 PM
User Rank
Platinum
Re: Timely Move
ms.akkineni,

Even the most innovative firms eventually succumb to entropy and inertia. The BBC was the world's great communications innovator between the wars, a big player till almost the end of the cold war ... but each generation gets a little more comfortable, especially in a giant organization.

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elizabethv
elizabethv
6/30/2016 9:51:29 AM
User Rank
Platinum
Re: Timely Move
@JohnBarnes - I think that's a good point. Maybe the BBC is just so comfortable with who they are. Their name carries weight no matter what. Kind of like the Yankees. Their name carries weight, even if they can't seem to win a game to save their lives lately. While both the Yankees and the BBC might be able to always have some clout simply because of who they once were - that won't and can't last forever. As later generations become more comfortable, later generations of consumers become younger, and forget what once might have made those names great. They still have to keep up with the times to remain relevant, no matter who they once were. 

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ms.akkineni
ms.akkineni
6/30/2016 11:28:52 PM
User Rank
Platinum
Re: Timely Move
@elizabethv:

There is no doubt about it, it's all the magic due to the name in the market. But as you rightly sttaed, that concept now is changing. 

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dlr5288
dlr5288
6/30/2016 11:55:53 PM
User Rank
Platinum
Re: Timely Move
Totally agree and good points! Names do carry weight. I think sometimes names become more popular than the companies work themselves. People like the name but don't love the products.

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batye
batye
7/7/2016 4:07:10 AM
User Rank
Platinum
Re: Timely Move
@dlr5288 interesting point... I would say it true to the human nature the way our mind works :) I trust you are right in your observation....

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ms.akkineni
ms.akkineni
6/30/2016 11:26:52 PM
User Rank
Platinum
Re: Timely Move
@JohnBarnes:

Absolutely, that dominant presense of the company in a global market made the age old technology sustain till this point. If that was the case with any smaller company that company would have closed doors long ago. I was surprised to see many big names in market waited too too long to get out of Y2K situation back at that time.

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clrmoney
clrmoney
6/27/2016 5:38:37 PM
User Rank
Platinum
BBC and Europe
I think this is great that BBC and teaming up with European broadcasters which mean they will be better as one.

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dlr5288
dlr5288
6/28/2016 6:25:02 PM
User Rank
Platinum
Re: BBC and Europe
I agree! I hope it'll make Hbbtv more popular in the long run! I think it'll be a good thing for everyone involved.

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freehe
freehe
6/28/2016 10:03:50 PM
User Rank
Platinum
Europe HbbTV
The shear effort to get 125 companies to collaborate on anything is tremendous!
If only this could happen in the U.S. Sigh!

This is great for consumers in EU who demand new products and services. At least they finally realized they need to get in the game and provide services that consumers want.

 

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dlr5288
dlr5288
6/30/2016 7:43:22 PM
User Rank
Platinum
Re: Europe HbbTV
So true! That's great that they could get all those businesses to actually agree on something. I feel like that would never happen here...we can hope though.

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JohnBarnes
JohnBarnes
6/27/2016 11:13:41 PM
User Rank
Platinum
I doubt the BBC timed this
Given the long lead time for a tech decision/implementation across millions of devices with a large installed base in place, plus that British tendency to extreme deliberativeness, I would guess this was in the works for quite a while and just now happened to surface (perhaps leaked by a Leave supporter who wanted to keep everything as British as s/he could, or by a Remain supporter trying to demonstrate how integrated things already are).  I would guess it's more coinicidental than deliberate timing.

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Adi
Adi
6/28/2016 12:43:45 AM
User Rank
Author
The downside of being a pioneer
The BBC has been looking at a variety of new technologies for TV and radio distribution for a lot longer than most OTT, or even just digital, plays. The downside of this is that you end up inventing the world, because there simply isn't anything available when you started. Then its a legacy issue - everything is set up to work a certain way, do you really want to change it even when something better comes along? But I guess there comes a time when the advanatges of scale and standards are too compelling and then you've got to make the switch. 

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JohnBarnes
JohnBarnes
6/28/2016 7:43:49 AM
User Rank
Platinum
Re: The downside of being a pioneer
The British tradition of going their own way has long been one of the wonders (and frustrations) of the world (as last week's referendum once again reminds us). Not only, for example, did they not go metric until absolutely forced to; they also didn't rationalize the units in their own Imperial system (so the world actually has multiple not-quite-compatible "English" systems of measure -- Imperial gallons are a bit bigger than US gallons, for example, and oddball units like the furlong, rod, stone, and slug stayed in use in Britain long after being dropped as redundant in the US).  The days when a bad storm made crossing the Channel impossible and the Times headline read "Continent Isolated" are far from over psychologically.

And the British really do produce some great engineers who do great pioneering.  We've all got to keep beating them to deploying new tech, or in the next generation of tech we'll still be trying to remember that seven and a half coneys make one semigolliwog, which is a third of a pongid ...

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Michelle
Michelle
6/28/2016 2:16:19 PM
User Rank
Platinum
Re: The downside of being a pioneer
@John I didn't know the history of the "English" system for measurement. I have seen British gallons and other measurements listed at different rates throughout the years. I always assumed typos in the reading material were to blame. I hope the adoption of the Hbb TV standard works out as intended...

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