Comments
mhhf1ve
7/6/2016 9:06:45 PM
User Rank Platinum
video data for advertising...
I've noticed that video ads are often treated differently on sites like Hulu/Vudu/etc. So I'm wondering when users will start to notice that the mobile data they're paying for is also going toward paying for ads in their videos. Youtube and Hulu are offering some "pay to get rid of ads" options for their videos, but I wonder how that works on the backend when advertisers aren't willing to pay for higher quality bitrates to serve their own ads....
batye
7/7/2016 2:49:51 AM
User Rank Platinum
Re: video data for advertising...
@mhhf1ve interesting point, remind me of the time when new VCR have options to record without video ads.. and after was a big legal battle... also I keep thinking :) - http://www.therobotsvoice.com/2014/10/vcr_technology_dvr_streaming_netflix.php
Adi
7/7/2016 3:37:50 AM
User Rank Author
Re: video data for advertising...
@mhhf1ve great point - yes, today with mobile video consumption ramping up there hasn't been a major consumer backlash, but will they continue to accept advertisers using up their data package as video consumption via mobile networks grows...??? That's going to be a huge issue potentially.
mhhf1ve
7/7/2016 3:32:48 PM
User Rank Platinum
Re: video data for advertising...
batye, that's a great link. VCRs are in many ways better than DVRs today. There has been very little innovation in DVRs (since their inception) -- and now that streaming is popular, DVRs don't even work with streaming apps. VCRs were almost able to record any video source (although there actually were some technical fixes that prevented copying some VHS tapes and broadcasts).
I'm not so sure about VCRs being easier to program, tho..
batye
7/7/2016 3:34:18 PM
User Rank Platinum
Re: video data for advertising...
@mhhf1ve I still have old VCR as backup :)
mhhf1ve
7/7/2016 3:39:40 PM
User Rank Platinum
Re: video data for advertising...
adi, I think the backlash will only happen if data caps get really stingy or if consumers start to choose more pay-as-you-go data plans without any "free" data. Perhaps more zero rating will prevent this potential problem -- if operators can be bothered to actually zero rate the correct video data. I think T-mo is trying to identify what data can get zero rating, but it's not always correct (and T-mo ends up throttling a lot more data than it should).
mhhf1ve
7/7/2016 3:43:11 PM
User Rank Platinum
Re: video data for advertising...
> "old VCR as backup"
Uh? How does that work? With the "digital transition" for broadcast TV, I thought most VCRs were rendered obsolete bc their tuners were basically useless. I guess you could feed a digital tuner into an old VCR... but then recording is more of a hassle than it used to be.
Did you stock up on tapes? Do they still sell them somewhere?
I still have a ton of old VHS tapes... I'm just concerned that someday I won't have a working player to actually view them... or a TV that can accept analog input.
dcawrey
7/7/2016 4:03:18 PM
User Rank Platinum
Re: video data for advertising...
No one really thinks much about compression when they watch video online, but it's pretty important. This article makes me think about the show Silicon Valley and the compression startup Pied Piper. Although it's all a joke, I can see how important technology like that is to the video industry.
mhhf1ve
7/7/2016 6:06:13 PM
User Rank Platinum
Re: video data for advertising...
I haven't been following video compression codecs for a while... I think the compression rates have pretty much plateaued, right? I don't think the innovation in video codec is the compression anymore -- as much as other features such as variable/constant bitrates or the capability to identify key frames, etc.
batye
7/8/2016 1:23:05 AM
User Rank Platinum
Re: video data for advertising...
@mhhf1ve I still have old VHS tapes plus I got adapter coaxial input to an RCA input
it works ok... nothing fancy but I coykd watch all of my and my wifes VHS tapes on big screen tv...
|
|
Italy's 5G auction could exceed a government target of raising €2.5 billion ($2.9 billion) after attracting interest from companies outside the mobile market.
The emerging-markets operator is focusing on the humdrum business of connectivity and keeping quiet about some of its ill-fated 'digitalization' efforts.
Three UK has picked Huawei over existing radio access network suppliers Nokia and Samsung to build its 5G network.
Vendor says that it's its biggest 5G deal to date.
Verizon skates where the puck is going by waiting for standards-based 5G devices to launch its mobile service in 2019.
Orange has been one of the leading proponents of SDN and NFV. In this Telco Transformation radio show, Orange's John Isch provides some perspective on his company's NFV/SDN journey.
10/16/2017
Huawei Network Transformation Seminar
The adoption of virtualization technology and cloud architectures by telecom network operators is now well underway but there is still a long way to go before the transition to an era of Network Functions Cloudification (NFC) is complete.
The Small Cell Forum's CEO Sue Monahan says that small cells will be crucial for indoor 5G coverage, but challenges around business models, siting ...
People, strategy, a strong technology roadmap and new business processes are the key underpinnings of Telstra's digital transformation, COO Robyn ...
Eric Bozich, vice president of products and marketing at CenturyLink, talks about the challenges and opportunities of integrating Level 3 into ...
Epsilon's Mark Daley, director of digital strategy and business development, talks about digital transformation from a wholesale service provider ...
Bill Walker, CenturyLink's director of network architecture, shares his insights on why training isn't enough for IT employees and traditional ...
All Videos
|
On-the-Air Thursdays Digital Audio
Special Huawei Video
Tweet This