Comments
JohnBarnes
7/10/2016 2:42:08 AM
User Rank Platinum
Produce-market priciing?
Since data are always incomplete and the situation is changing rapidly, maybe the solution is to price video with a large mixture of packages and singletons whose prices change constantly, always aiming for the best guess. That's basically what produce markets do -- oranges seem to be selling but there are probably more of them coming, apples are always popular and we can tie a fruit we want people to try (perhaps because we know a lot of it is on the way) to apples, yes we have no bananas, etc. Consumers don't object to a market with rapidly changing prices and packages; if anything, they seem to find it fun. And since the research to do priciing and packaging is so complicated, needs such abundant data, and becomes obsolete so quickly, constantly changing best-guess pricign and packaging seems like the way to go.
mpouraryan
7/10/2016 11:56:07 PM
User Rank Platinum
Re: Produce-market priciing?
Data is always incomplete--but we have to make the best decision based on the best circumstances--right--and then work to adjust as required. Am I too naive in my assessment?
mpouraryan
7/10/2016 11:57:02 PM
User Rank Platinum
Re: video data for advertising...
It is all about bandwith in the end, right?
mhhf1ve
7/11/2016 1:37:23 AM
User Rank Platinum
Re: Produce-market priciing?
> "maybe the solution is to price video with a large mixture of packages.."
Yup. Already starting with Amazon Prime mixed with free video -- although Amazon hasn't quite gotten into selling broadband bits yet. But it's getting close with offering a Sprint deal along with a month to month Amazon Prime deal.
http://www.recode.net/2016/3/31/11587386/sprint-amazon-prime-deal
JohnBarnes
7/11/2016 7:49:19 AM
User Rank Platinum
Re: Produce-market priciing?
mhhf1ve,
Yes, exactly. Of course there are users who complain about too much and too complex choice, but there are also people who want the produce aisle to have one variety each of carrots, onions, potatoes, and apples, and that's it. (Presumably they are the market for frozen bags of "stew vegetables" or cans of fruit cocktail ... I think this analogy has gone as far as it should, and perhaps a bit farther ...)
JohnBarnes
7/11/2016 7:54:30 AM
User Rank Platinum
Re: video data for advertising...
mhhf1ve,
For good or ill, there's some willingness to pay for being sold to -- otherwise phone solicitors wouldn't exist and nobody would bother putting a "no soliciting" sign on a shop door. The issue becomes an issue when paying for advertising starts to be a noticeable part of the budget for a lot of individuals or businesses (as it did at very low levels with fax ads, and of course with spam). I don't think we're there yet with streaming entertainment, and based on the facts that a television "half hour" is 22 minutes of programming, and product placement is a reliable source of revenue, there's probably some room for advertisers to encroach further.
JohnBarnes
7/11/2016 7:57:09 AM
User Rank Platinum
Re: Produce-market priciing?
mpouraryan,
Yes, we always have to make the best guess on necessarily incomplete information. Complex frequently changed prices, though, are a way of obtaining more information, turning price into less of a fact and more of dialogue (with the attendant problem that that also makes it harder to hold the line on prices and can result in products/services no longer being offered).
clrmoney
7/11/2016 11:09:59 AM
User Rank Platinum
EE video
Big video is the thig of the future so maybe he want to improve on it to make it better.
mpouraryan
7/11/2016 12:29:43 PM
User Rank Platinum
Re: Produce-market priciing?
The key is not have any regrets once the decision is made and enough flexibility is built into the models to adapt and improvise.
mhhf1ve
7/11/2016 5:59:03 PM
User Rank Platinum
Re: Produce-market priciing?
JohnBarnes,
Taking your analogy just one step further.. Offering more choices can expand markets -- There's no perfect Pepsi.. or spaghetti sauce. Check out this Malcolm Gladwell talk:
https://www.youtube.com/watch?v=iIiAAhUeR6Y
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