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mhhf1ve
mhhf1ve
7/6/2016 9:06:45 PM
User Rank
Platinum
video data for advertising...
I've noticed that video ads are often treated differently on sites like Hulu/Vudu/etc. So I'm wondering when users will start to notice that the mobile data they're paying for is also going toward paying for ads in their videos. Youtube and Hulu are offering some "pay to get rid of ads" options for their videos, but I wonder how that works on the backend when advertisers aren't willing to pay for higher quality bitrates to serve their own ads....

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batye
batye
7/7/2016 2:49:51 AM
User Rank
Platinum
Re: video data for advertising...
@mhhf1ve interesting point, remind me of the time when new VCR have options to record without video ads.. and after was a big legal battle... also I keep thinking :) - http://www.therobotsvoice.com/2014/10/vcr_technology_dvr_streaming_netflix.php

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mhhf1ve
mhhf1ve
7/7/2016 3:32:48 PM
User Rank
Platinum
Re: video data for advertising...
batye, that's a great link. VCRs are in many ways better than DVRs today. There has been very little innovation in DVRs (since their inception) -- and now that streaming is popular, DVRs don't even work with streaming apps. VCRs were almost able to record any video source (although there actually were some technical fixes that prevented copying some VHS tapes and broadcasts).

I'm not so sure about VCRs being easier to program, tho.. 

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batye
batye
7/7/2016 3:34:18 PM
User Rank
Platinum
Re: video data for advertising...
@mhhf1ve I still have old VCR as backup :) 

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mhhf1ve
mhhf1ve
7/7/2016 3:43:11 PM
User Rank
Platinum
Re: video data for advertising...
> "old VCR as backup"

Uh? How does that work? With the "digital transition" for broadcast TV, I thought most VCRs were rendered obsolete bc their tuners were basically useless. I guess you could feed a digital tuner into an old VCR... but then recording is more of a hassle than it used to be.

Did you stock up on tapes? Do they still sell them somewhere? 

I still have a ton of old VHS tapes... I'm just concerned that someday I won't have a working player to actually view them... or a TV that can accept analog input.

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batye
batye
7/8/2016 1:23:05 AM
User Rank
Platinum
Re: video data for advertising...
@mhhf1ve I still have old VHS tapes plus I got adapter coaxial input to an RCA input 

it works ok... nothing fancy but I coykd watch all of my and my wifes VHS tapes on big screen tv...

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Adi
Adi
7/7/2016 3:37:50 AM
User Rank
Author
Re: video data for advertising...
@mhhf1ve  great point - yes, today with mobile video consumption ramping up there hasn't been a major consumer backlash, but will they continue to accept advertisers using up their data package as video consumption via mobile networks grows...??? That's going to be a huge issue potentially. 

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mhhf1ve
mhhf1ve
7/7/2016 3:39:40 PM
User Rank
Platinum
Re: video data for advertising...
adi, I think the backlash will only happen if data caps get really stingy or if consumers start to choose more pay-as-you-go data plans without any "free" data. Perhaps more zero rating will prevent this potential problem -- if operators can be bothered to actually zero rate the correct video data. I think T-mo is trying to identify what data can get zero rating, but it's not always correct (and T-mo ends up throttling a lot more data than it should).

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dcawrey
dcawrey
7/7/2016 4:03:18 PM
User Rank
Platinum
Re: video data for advertising...
No one really thinks much about compression when they watch video online, but it's pretty important. This article makes me think about the show Silicon Valley and the compression startup Pied Piper. Although it's all a joke, I can see how important technology like that is to the video industry. 

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mhhf1ve
mhhf1ve
7/7/2016 6:06:13 PM
User Rank
Platinum
Re: video data for advertising...
I haven't been following video compression codecs for a while... I think the compression rates have pretty much plateaued, right? I don't think the innovation in video codec is the compression anymore -- as much as other features such as variable/constant bitrates or the capability to identify key frames, etc. 

 

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mpouraryan
mpouraryan
7/10/2016 11:57:02 PM
User Rank
Platinum
Re: video data for advertising...
It is all about bandwith in the end, right?   

 

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JohnBarnes
JohnBarnes
7/11/2016 7:54:30 AM
User Rank
Platinum
Re: video data for advertising...
mhhf1ve,

For good or ill, there's some willingness to pay for being sold to -- otherwise phone solicitors wouldn't exist and nobody would bother putting a "no soliciting" sign on a shop door. The issue becomes an issue when paying for advertising starts to be a noticeable part of the budget for a lot of individuals or businesses (as it did at very low levels with fax ads, and of course with spam). I don't think we're there yet with streaming entertainment, and based on the facts that a television "half hour" is 22 minutes of programming, and product placement is a reliable source of revenue, there's probably some room for advertisers to encroach further.

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JohnBarnes
JohnBarnes
7/10/2016 2:42:08 AM
User Rank
Platinum
Produce-market priciing?
Since data are always incomplete and the situation is changing rapidly, maybe the solution is to price video with a large mixture of packages and singletons whose prices change constantly, always aiming for the best guess. That's basically what produce markets do -- oranges seem to be selling but there are probably more of them coming, apples are always popular and we can tie a fruit we want people to try (perhaps because we know a lot of it is on the way) to apples,  yes we have no bananas, etc. Consumers don't object to a market with rapidly changing prices and packages; if anything, they seem to find it fun. And since the research to do priciing and packaging is so complicated, needs such abundant data, and becomes obsolete so quickly, constantly changing best-guess pricign and packaging seems like the way to go.

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mpouraryan
mpouraryan
7/10/2016 11:56:07 PM
User Rank
Platinum
Re: Produce-market priciing?
Data is always incomplete--but we have to make the best decision based on the best circumstances--right--and then work to adjust as required.   Am I too naive in my assessment?

 

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JohnBarnes
JohnBarnes
7/11/2016 7:57:09 AM
User Rank
Platinum
Re: Produce-market priciing?
mpouraryan,

Yes, we always have to make the best guess on necessarily incomplete information. Complex frequently changed prices, though, are a way of obtaining more information, turning price into less of a fact and more of dialogue (with the attendant problem that that also makes it harder to hold the line on prices and can result in products/services no longer being offered).

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mpouraryan
mpouraryan
7/11/2016 12:29:43 PM
User Rank
Platinum
Re: Produce-market priciing?
The key is not have any regrets once the decision is made and enough flexibility is built into the models to adapt and improvise.

 

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JohnBarnes
JohnBarnes
7/31/2016 4:16:38 PM
User Rank
Platinum
Re: Produce-market priciing?
mpouraryan,

Missed this excellent point of yours when you first made it; not only no regrets but few hopes, I think. When price becomes a conversation, you sell a lot of things (and buy a lot of things) just to find out what the other side really wants, and that means you treat every deal as provisional.

It does mean I wouldn't sign any long term contract for anything video anytime soon -- or maybe ever again.

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mpouraryan
mpouraryan
7/31/2016 4:25:58 PM
User Rank
Platinum
Re: Produce-market priciing?
Very gracious of you @JohnBarnes--that's why I suppose Transformation is always a journey, it is never a destination (to "adapt" to the old adage about Success).

Onward to August w/all the possibilities at hand :)

 

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mhhf1ve
mhhf1ve
7/11/2016 1:37:23 AM
User Rank
Platinum
Re: Produce-market priciing?
> "maybe the solution is to price video with a large mixture of packages.."

Yup. Already starting with Amazon Prime mixed with free video -- although Amazon hasn't quite gotten into selling broadband bits yet. But it's getting close with offering a Sprint deal along with a month to month Amazon Prime deal.

http://www.recode.net/2016/3/31/11587386/sprint-amazon-prime-deal

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JohnBarnes
JohnBarnes
7/11/2016 7:49:19 AM
User Rank
Platinum
Re: Produce-market priciing?
mhhf1ve,

Yes, exactly. Of course there are users who complain about too much and too complex choice, but there are also people who want the produce aisle to have one variety each of carrots, onions, potatoes, and apples, and that's it. (Presumably they are the market for frozen bags of "stew vegetables" or cans of fruit cocktail ... I think this analogy has gone as far as it should, and perhaps a bit farther ...)

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mhhf1ve
mhhf1ve
7/11/2016 5:59:03 PM
User Rank
Platinum
Re: Produce-market priciing?
JohnBarnes,

Taking your analogy just one step further.. Offering more choices can expand markets -- There's no perfect Pepsi.. or spaghetti sauce. Check out this Malcolm Gladwell talk:

https://www.youtube.com/watch?v=iIiAAhUeR6Y

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freehe
freehe
7/31/2016 11:29:50 AM
User Rank
Platinum
Re: Produce-market priciing?
JohnBarnes, good insight.

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freehe
freehe
7/31/2016 11:34:08 AM
User Rank
Platinum
Big Video
I agree. I want to know how much it costs to watch something. We all want to view content but not at a high cost.

Companies should develop standards that allow content to adjust based on the size and type of device used - laptop, pc, tablet, smartphone, etc.

The problem is that senior management is making the decisions instead of including those who are designing the products and services. Wouldn't it be great if all companies developed a body that consisted of senior executives, developers, consumers and IT experts that all worked together to develop products and services for consumers. I can dream right. Sigh.

 

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dlr5288
dlr5288
7/31/2016 5:26:32 PM
User Rank
Platinum
Re: Big Video
Good points!

I love watching videos and content like that, but you're right no one wants to see high prices. As long as the price is right the consumers will buy into it.

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clrmoney
clrmoney
7/11/2016 11:09:59 AM
User Rank
Platinum
EE video
Big video is the thig of the future so maybe he want to improve on it to make it better.

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