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elizabethv
elizabethv
7/31/2016 11:47:19 PM
User Rank
Platinum
Re: TV Dominates
@freehe - But I would think advertisers would actually prefer it if peope were watching the TV. If the television is actually airing to an audience of no one, the ads are too. In fact more often than not, I would imagine the ads are airing to an audience of no one far more often than the content itself. Making all the money wasted. Though I would imagine they have some kind of hard data to show advertisements do in fact work. Or I would hope they wouldn't waste their money.

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dlr5288
dlr5288
7/31/2016 5:51:08 PM
User Rank
Platinum
Re: TV Dominates US Media
Yeah me too!

I've heard that lap tops and tablets have over taken television, but a lot of people still watch tv! Me included.

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freehe
freehe
7/31/2016 2:37:57 PM
User Rank
Platinum
TV Dominates US Media
I always knew that was the case. I never believed the hype that people were no longer watching TV.

If that many people are watching TV that often, it would be interesting to see statistics of what else they are doing while watching TV since other reports state they consumers are using wearable gadgets and eletronic devices, i.e. smartphones, laptops, tablets, iPads, etc.

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freehe
freehe
7/31/2016 2:35:35 PM
User Rank
Platinum
Re: TV Dominates
Ariella, that is a good point. I don't think they care if it is actually being watched. As far as they are concerned, if a TV is on, it is being watched. LOL!

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faryl
faryl
7/24/2016 9:50:37 PM
User Rank
Platinum
Re: TV Measurement
I remember reading that a portion of Nielsen's info comes from self-reporting too. It's not super high-tech.

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faryl
faryl
7/24/2016 9:47:35 PM
User Rank
Platinum
Re: TV Dominates
We do that here. My SO likes to have background noise so there are usually Hulu or Netflix "marathons" on all day. I used to do that with my tv when I had cable and worked from home.

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elizabethv
elizabethv
7/22/2016 9:45:37 AM
User Rank
Platinum
Re: TV Dominates
@vnewman - most of the streaming we do in our house is kids programming, Yo Gabba Gabba, Paw Patrol and Octonauts are the most requested, sometimes Dino Trucks. Though I definitely "watch" a lot of TV by just listening to what's going on. Some shows are easier to do that with than others. Game of Thrones is an all-in kind of show. I actually really appreciate that it is so easy to stream kids shows, there aren't any commercials to turn my kids into little consumers who need everything they see on TV. I can't control their desires when we go to the store, we just stay clear of the toy section 98% of the time. Fortunately my 3-year-old is currently satisfied with the response, "Maybe for your birthday."

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elizabethv
elizabethv
7/22/2016 9:39:27 AM
User Rank
Platinum
Re: TV Dominates
@Ariella - You're right, I didn't even think about that aspect. But most waiting rooms have a television on. Sports bars are plastered with TVs. How much viewership those TV's get is probably dependent on what they are playing, where, when and to what audience. I actually really liked the waiting room at the car dealership where I had my oil changed a few weeks ago, they had a TV, but it was off and the remote was availble for customers to use. That let me turn the TV on and put it on a channel (my son) would watch, until we were done. Then I gave the remote to another customer for her to take control. With that kind of control, the TV is probably airing to an audience more often than if the dealership kept the control the just put on some talk show.

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vnewman
vnewman
7/20/2016 1:20:23 PM
User Rank
Platinum
Re: TV Dominates
Another discussion I have with my husband, among others, is why have the TV on if no one is "watching" it?  I've argued that TV is just radio with pictures and if you listen to the plot line, you can just make your own pictures up in your head.  Remember when there were actually programs on the radio?  So that's my TB-watching strategy.  I rarely am just sitting and watching anything - I have a 3 year-old and there's always something to clean up, put away or declutter.  TV and radio are merely background noise - which is why streaming videos doesn't really make much sense for me.   Unless it's Blaze, Paw Patrol, or Bubble Guppies.

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Ariella
Ariella
7/20/2016 8:29:27 AM
User Rank
Author
Re: TV Dominates
@elizabethv In addition to being left on in homes, televisions are left on in doctors' and dentists' waiting rooms, as well as in some eateries. In those situations the programming may reach more people than in a regular household or fewer -- depending on whether or not the people who stop in pay any attention to what's on. Some of us pull out our own reading materials, and others likely stay on their own devices.

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