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clrmoney
clrmoney
7/18/2016 11:16:09 AM
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Platinum
TV Dominates
Of course Tv dominated becuase wathcers like you and I watch television everyday and we watch information from the media news so I'm not surprised.

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Ariella
Ariella
7/18/2016 2:24:33 PM
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Re: TV Dominates
I wonder, though, if some of the numbers are misleading. I've been in homes in which the TV is simply left on for most of the day without anyone paying any attention to it.

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vnewman
vnewman
7/18/2016 3:33:09 PM
User Rank
Platinum
Re: TV Dominates
I literally just had a similar conversation with my husband about the radio which I will relate to the TV: I was outside playing with my son and turned on the radio to pipe some music out the window.  He asked me why I didn't just set up the Sonos speaker and use my app to pick out some music to listen to.  Therein describes exactly why I didn't do that.

Turning on the radio is a one-step process if you stick to the same station.  Same for TV.  Someone else drives the bus and picks the songs (or programming) for you and you, as a passive listener who is possibly or most-likely doing something else more engaging at the time, can focus on that other task. 

To me, it's the difference between eating in a cafeteria or sitting down at a restaurant.  Radio is easy; TV is easy - if I don't have to be fully engaged, I want easy.

 

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Ariella
Ariella
7/18/2016 3:40:38 PM
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Re: TV Dominates
@vnewman sure, sometimes all we want is a bit of music in the background, and radio is fine for that. I do, however, find myself switching channels or even turning it off when the commercials grow annoying. I don't really like having TV in the background, as it is more distracting if I'm trying to talk to someone or read. 

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Adi
Adi
7/19/2016 6:01:03 AM
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TV Measurement
Tracking actual TV viewing is a hugely controversial issue for some of the reasons outlined. Nielsen is constantly increasing the number of people meters (automatic tracking of channels tuned) and adding new measurement technology. There was some discussion and even some trials years ago to try and track the viewer through a camera on the peoplemeter so it would know if the person was watching, or off somewhere else. But I think that becomes too invasive. So there is - and always has been - a degree of estimation and guesswork involved with TV

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afwriter
afwriter
7/19/2016 12:38:46 PM
User Rank
Platinum
Re: TV Measurement
That was my first thought when I saw this.  It is in Nielsen's best interest if TV stays on top so of course they are going to report it as such. 

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dcawrey
dcawrey
7/19/2016 2:24:36 PM
User Rank
Platinum
Re: TV Dominates
There's still a lot of opportunity in online video. I think we're going to see cable operators try to make a dent in this with products that people want. Upending the regular way we're watching television will be a part of this. Comcast's X1 is a great example, with a remote you can talk to. 

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elizabethv
elizabethv
7/20/2016 8:07:34 AM
User Rank
Platinum
Re: TV Dominates
@Ariella - My home tends to be like this. Mostly because we start watching something, and then slowly move away one-by-one but the TV just never gets turned off. So it stays on and plays to an audience of none while we move about our day. I do turn it off when we actually leave the house, but it's on for the most part. Every now and then I look at it and think I should turn it off, but I never do. 

 

It's not surprising that TV is the most common way to watch entertainment. Just about everyone has a TV in their house, and it is a lot more conducive to group watching than anything else. The furntiure in our home is typically centered around it. Why would we not be watching it? 

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elizabethv
elizabethv
7/20/2016 8:20:16 AM
User Rank
Platinum
Re: TV Measurement
@Adi - Even with the difficulty in tracking actual TV watching, I would still be surprised if this wasn't the case. My house is almost a little "weird" for only having two televisions in our whole house, one in our living room and one in my bedroom. Most of my friends have televisions all over their house, including their kitchens. Most people have more televisions than any other type of screen in their homes. Why wouldn't television be the most watched device? 

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Ariella
Ariella
7/20/2016 8:29:27 AM
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Re: TV Dominates
@elizabethv In addition to being left on in homes, televisions are left on in doctors' and dentists' waiting rooms, as well as in some eateries. In those situations the programming may reach more people than in a regular household or fewer -- depending on whether or not the people who stop in pay any attention to what's on. Some of us pull out our own reading materials, and others likely stay on their own devices.

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