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clrmoney
7/18/2016 11:16:09 AM
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TV Dominates
Of course Tv dominated becuase wathcers like you and I watch television everyday and we watch information from the media news so I'm not surprised.
Ariella
7/18/2016 2:24:33 PM
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Re: TV Dominates
I wonder, though, if some of the numbers are misleading. I've been in homes in which the TV is simply left on for most of the day without anyone paying any attention to it.
vnewman
7/18/2016 3:33:09 PM
User Rank Platinum
Re: TV Dominates
I literally just had a similar conversation with my husband about the radio which I will relate to the TV: I was outside playing with my son and turned on the radio to pipe some music out the window. He asked me why I didn't just set up the Sonos speaker and use my app to pick out some music to listen to. Therein describes exactly why I didn't do that.
Turning on the radio is a one-step process if you stick to the same station. Same for TV. Someone else drives the bus and picks the songs (or programming) for you and you, as a passive listener who is possibly or most-likely doing something else more engaging at the time, can focus on that other task.
To me, it's the difference between eating in a cafeteria or sitting down at a restaurant. Radio is easy; TV is easy - if I don't have to be fully engaged, I want easy.
Ariella
7/18/2016 3:40:38 PM
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Re: TV Dominates
@vnewman sure, sometimes all we want is a bit of music in the background, and radio is fine for that. I do, however, find myself switching channels or even turning it off when the commercials grow annoying. I don't really like having TV in the background, as it is more distracting if I'm trying to talk to someone or read.
elizabethv
7/20/2016 8:07:34 AM
User Rank Platinum
Re: TV Dominates
@Ariella - My home tends to be like this. Mostly because we start watching something, and then slowly move away one-by-one but the TV just never gets turned off. So it stays on and plays to an audience of none while we move about our day. I do turn it off when we actually leave the house, but it's on for the most part. Every now and then I look at it and think I should turn it off, but I never do.
It's not surprising that TV is the most common way to watch entertainment. Just about everyone has a TV in their house, and it is a lot more conducive to group watching than anything else. The furntiure in our home is typically centered around it. Why would we not be watching it?
Ariella
7/20/2016 8:29:27 AM
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Re: TV Dominates
@elizabethv In addition to being left on in homes, televisions are left on in doctors' and dentists' waiting rooms, as well as in some eateries. In those situations the programming may reach more people than in a regular household or fewer -- depending on whether or not the people who stop in pay any attention to what's on. Some of us pull out our own reading materials, and others likely stay on their own devices.
vnewman
7/20/2016 1:20:23 PM
User Rank Platinum
Re: TV Dominates
Another discussion I have with my husband, among others, is why have the TV on if no one is "watching" it? I've argued that TV is just radio with pictures and if you listen to the plot line, you can just make your own pictures up in your head. Remember when there were actually programs on the radio? So that's my TB-watching strategy. I rarely am just sitting and watching anything - I have a 3 year-old and there's always something to clean up, put away or declutter. TV and radio are merely background noise - which is why streaming videos doesn't really make much sense for me. Unless it's Blaze, Paw Patrol, or Bubble Guppies.
elizabethv
7/22/2016 9:45:37 AM
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Re: TV Dominates
@vnewman - most of the streaming we do in our house is kids programming, Yo Gabba Gabba, Paw Patrol and Octonauts are the most requested, sometimes Dino Trucks. Though I definitely "watch" a lot of TV by just listening to what's going on. Some shows are easier to do that with than others. Game of Thrones is an all-in kind of show. I actually really appreciate that it is so easy to stream kids shows, there aren't any commercials to turn my kids into little consumers who need everything they see on TV. I can't control their desires when we go to the store, we just stay clear of the toy section 98% of the time. Fortunately my 3-year-old is currently satisfied with the response, "Maybe for your birthday."
elizabethv
7/22/2016 9:39:27 AM
User Rank Platinum
Re: TV Dominates
@Ariella - You're right, I didn't even think about that aspect. But most waiting rooms have a television on. Sports bars are plastered with TVs. How much viewership those TV's get is probably dependent on what they are playing, where, when and to what audience. I actually really liked the waiting room at the car dealership where I had my oil changed a few weeks ago, they had a TV, but it was off and the remote was availble for customers to use. That let me turn the TV on and put it on a channel (my son) would watch, until we were done. Then I gave the remote to another customer for her to take control. With that kind of control, the TV is probably airing to an audience more often than if the dealership kept the control the just put on some talk show.
faryl
7/24/2016 9:47:35 PM
User Rank Platinum
Re: TV Dominates
We do that here. My SO likes to have background noise so there are usually Hulu or Netflix "marathons" on all day.
I used to do that with my tv when I had cable and worked from home.
freehe
7/31/2016 2:35:35 PM
User Rank Platinum
Re: TV Dominates
Ariella, that is a good point. I don't think they care if it is actually being watched. As far as they are concerned, if a TV is on, it is being watched. LOL!
freehe
7/31/2016 2:37:57 PM
User Rank Platinum
TV Dominates US Media
I always knew that was the case. I never believed the hype that people were no longer watching TV.
If that many people are watching TV that often, it would be interesting to see statistics of what else they are doing while watching TV since other reports state they consumers are using wearable gadgets and eletronic devices, i.e. smartphones, laptops, tablets, iPads, etc.
dlr5288
7/31/2016 5:51:08 PM
User Rank Platinum
Re: TV Dominates US Media
Yeah me too!
I've heard that lap tops and tablets have over taken television, but a lot of people still watch tv! Me included.
elizabethv
7/31/2016 11:47:19 PM
User Rank Platinum
Re: TV Dominates
@freehe - But I would think advertisers would actually prefer it if peope were watching the TV. If the television is actually airing to an audience of no one, the ads are too. In fact more often than not, I would imagine the ads are airing to an audience of no one far more often than the content itself. Making all the money wasted. Though I would imagine they have some kind of hard data to show advertisements do in fact work. Or I would hope they wouldn't waste their money.
dcawrey
7/19/2016 2:24:36 PM
User Rank Platinum
Re: TV Dominates
There's still a lot of opportunity in online video. I think we're going to see cable operators try to make a dent in this with products that people want. Upending the regular way we're watching television will be a part of this. Comcast's X1 is a great example, with a remote you can talk to.
Adi
7/19/2016 6:01:03 AM
User Rank Author
TV Measurement
Tracking actual TV viewing is a hugely controversial issue for some of the reasons outlined. Nielsen is constantly increasing the number of people meters (automatic tracking of channels tuned) and adding new measurement technology. There was some discussion and even some trials years ago to try and track the viewer through a camera on the peoplemeter so it would know if the person was watching, or off somewhere else. But I think that becomes too invasive. So there is - and always has been - a degree of estimation and guesswork involved with TV
afwriter
7/19/2016 12:38:46 PM
User Rank Platinum
Re: TV Measurement
That was my first thought when I saw this. It is in Nielsen's best interest if TV stays on top so of course they are going to report it as such.
elizabethv
7/20/2016 8:20:16 AM
User Rank Platinum
Re: TV Measurement
@Adi - Even with the difficulty in tracking actual TV watching, I would still be surprised if this wasn't the case. My house is almost a little "weird" for only having two televisions in our whole house, one in our living room and one in my bedroom. Most of my friends have televisions all over their house, including their kitchens. Most people have more televisions than any other type of screen in their homes. Why wouldn't television be the most watched device?
faryl
7/24/2016 9:50:37 PM
User Rank Platinum
Re: TV Measurement
I remember reading that a portion of Nielsen's info comes from self-reporting too. It's not super high-tech.
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