Comments
Adi
7/22/2016 5:23:31 AM
User Rank Author
Re: Digital dilemma
@jbtombes - Crackle's doing OK, I think. Don't have a sense of their financials or a detailed understanding of their current business state, but they're launching new shows that seem to be getting attention. And they just picked up an Emmy nomination. And yes, I would describe video services using Ad Sense or similar as ad-supported. But would concede that in many cases the revenue might not be enough to actually "support" the service entirely.
elizabethv
7/22/2016 9:56:10 AM
User Rank Platinum
OTT
To be honest, I'm not much of a fan of Hulu. I've actually considered getting rid of it over the last few months. The only reason we hang on to it is because we have completely cut the cord, and while we do have an antenna, we have zero ability to watch current television on the main networks when the shows actually air. Which means for shows we love, like Modern Family and the Goldbergs, the only option for watching them is Hulu. Though, I do love CBS for having their own streaming service for their shows, and that it is absolutely free of charge. That way I get my Big Bang fix whenever I need it. But I think it's ridiculous that I fork out $8 a month and I'm still subjected to commercials. Such is life I suppose.
afwriter
7/22/2016 10:39:09 PM
User Rank Platinum
Re: Advertising
I just saw at Target tonight that they are selling Orange is the New Black on BluRay, so that is one way that Netflix is making money outside of subscriptions.
elizabethv
7/23/2016 8:58:46 AM
User Rank Platinum
Re: Advertising
@afwriter - actually putting their original programming on DVD is kind of genius. People who have a subscription have no need for the DVD's (unless they want access away from an internet connection) but others, who refuse to pay for a subscription, but are curious enough to watch the show, will likely be interested in watching in this format. It increases Netflix viewership (indirectly) while catering to a different demographic.
faryl
7/24/2016 8:54:42 PM
User Rank Platinum
Re: Digital dilemma
I think that's where Amazon can have a strong foothold.
They already have deep pockets since they're so diversified - plus the immense value of owing AWS.
For those cutting the cord, Amazon has the season pass or pay-per-episode model for current network television content, the content included in Prime's VOD, plus the income from video "rental" and/or purchases.
Hulu & Netflix's content is limited to whatever each has licensed for their "all-you-can-eat" subscriptions; iTunes has season passes & movies, but (unless it's changed since I last used it) not much "free" content.
faryl
7/24/2016 8:59:43 PM
User Rank Platinum
Re: OTT
Hulu didn't really do a good job of framing what people were buying with the Hulu Plus subscription; people expected more content, but Hulu was really providing licensing to access content across more platforms.
dcawrey
7/25/2016 3:20:01 PM
User Rank Platinum
Re: Advertising
Sling TV is one that is using both subscription and an ad-based model. I think it is working well for them – they keep adding channels. And the price is low, when compared with a regular cable package. The service is a hybrid between streaming, OTT and regular broadcast. It's a pretty good idea.
elizabethv
7/30/2016 10:01:25 AM
User Rank Platinum
Re: OTT
I'm honestly not sure what Hulu is very good at. Or why people bother with Hulu Plus, other than, like you mentioned, they believed they would gain access to more content.
faryl
7/31/2016 10:59:35 AM
User Rank Platinum
Re: OTT
I don't have cable, so I like Hulu for current shows or full series of other shows. Their movie collection is actually pretty good too.
Hulu Plus (which I think is just "Hulu" now?) is the only way to watch Hulu on a roku or Apple TV, which is important to me as a cord cutter.
And the upgraded, commercial free Hulu version is worth every extra penny to me to not have to listen to the same 2 commercials every 6 minutes. :)
That said, it's probably redundant for someone who already has cable and a DVR. (My mom just uses it when she's on vacation)
dlr5288
7/31/2016 9:06:23 PM
User Rank Platinum
Re: OTT
I was considering getting Hulu, but I already have Netflix and cable so I didn't know if it was worth it. I'm happy to hear that you like it so much! I just might have to get it now..
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