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Adi
Adi
7/22/2016 5:23:31 AM
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Re: Digital dilemma
@jbtombes - Crackle's doing OK, I think. Don't have a sense of their financials or a detailed understanding of their current business state, but they're launching new shows that seem to be getting attention. And they just picked up an Emmy nomination. And yes, I would describe video services using Ad Sense or similar as ad-supported. But would concede that in many cases the revenue might not be enough to actually "support" the service entirely. 

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jbtombes
jbtombes
7/21/2016 1:56:32 PM
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Platinum
Re: Digital dilemma
@Adi - How's Crackle doing? The Art of More was a good watch, even with ads. Toplined by Dennis Quaid, who plays a real-estate mogul who tries to bully his way into politics. Real star plays an Iraq war vet who somehow gets into the art auction world. On another note: Would you consider low-end niche market video that shares rev with Google ad-supported?

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jbtombes
jbtombes
7/21/2016 1:44:12 PM
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Platinum
Re: Advertising
@afwriter - Netflix did some work with trailers but Hastings has been adamant about 'no ads.' Amazon has experimented on Prime - but that's what Amazon does, kick things around first. Adi seems correct about Hulu being a hybrid. 

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dmendyk
dmendyk
7/21/2016 11:39:28 AM
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Platinum
Re: Advertising
http://www.usatoday.com/story/money/nation-now/2016/05/10/budweiser-renames-cans-beer-america-anheuser-busch/84176886/

The good news is, they spelled it right.

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Adi
Adi
7/21/2016 11:37:15 AM
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Re: Advertising
America??!! Really? I thought that was Jeb Bush's gun.

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dmendyk
dmendyk
7/21/2016 11:30:52 AM
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Platinum
Re: Advertising
Free Budweiser -- or as it's called this summer, America -- probably isn't enough to keep Kevin Spacey et al engaged. But that's where video may be heading -- pennies on the dollar as far as content value goes. Audience aggregation will continue to be the key differentiator for content companies. But the value of video content is facing the potential for a sharp and painful decline.

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clrmoney
clrmoney
7/21/2016 11:26:59 AM
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Platinum
Ott Video Business Model
I'm not sure but I think that have a lot of suscriber would dram more people to your business model or you can come up with another marketing idea for OTT Video.

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Adi
Adi
7/21/2016 11:10:58 AM
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Re: Advertising
@afwriter - There was some press around House of Cards product placements a while back. I think Anheuser-Busch gave them free beer initially (!!), but there's actual monetized deals in place. I think samsung maybe, and a couple of others. Fairly limited though -- they are careful not to make it too obvious. 

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Adi
Adi
7/21/2016 11:07:57 AM
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Re: Digital dilemma
@Dennis - I think that's exactly it. Its been the big challenge for all forms of media. The good old days where you had a powerful brand and could just rely on advertising to pay the bills are well behind us. In a million channel universe consumer eyeballs are scattered, and now everyone is scrabbling to grab as many as they can --and monetize them somehow. If you can manage to get a monthly cheque out of your viewers, then you're doing pretty well. But for many, I think it might have to be a mix of 2-3 different models specially as time goes on.

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afwriter
afwriter
7/21/2016 10:42:12 AM
User Rank
Platinum
Advertising
I know that Netflix tested comercials in some areas.  I personally would not be opposed to having to watch a 15 second comercial before an entire movie it if helped to keep the costs down. 

Does anyone know if Netflix or Amazon have any product placement deals worked out for their original programming?

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