Comments
dlr5288
7/31/2016 5:23:30 PM User Rank Platinum
Re: Vodafone IOT
Hopefully!
The problem is that things can go smoothly for only so long before a problem pops up. As long as they're prepared for when things go wrong.
JohnBarnes
7/31/2016 5:28:33 PM User Rank Platinum
Re: So Vodafone interviewed 1,100 Business Leaders??
Well, the full report does not seem to be downloading to me. Since it looked like some care had been taken in the sample, I was wondering if they'd gone as far as to stratify it, but that information isn't there in the executive summary and I don't seem to be able to download the full report. Stratification, though, which is done for most electoral and public opinion polls, would greatly improve the accuracy of business surveys, and I only see it very occasionally.
JohnBarnes
7/31/2016 5:32:50 PM User Rank Platinum
Re: So Vodafone interviewed 1,100 Business Leaders??
Ariella,
I think on the matter of embedded quotes in survey data (and on the business of referring to survey responses as "interviews") we're down to where we just disagree. I know many business decision makers would rather have a well-told story, but they will make better decisions on an accurate representation -- and a well told story puts story-values ahead of truth-values.
batye
8/4/2016 10:24:55 AM User Rank Platinum
Re: Vodafone IOT
@dlr5288 I would say as long as they do prepare for it and be ready on guard when it happens and deal with it in the timely manner...
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