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Adi
Adi
8/2/2016 4:41:57 AM
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Re: a content platform for every show
@Michelle - Personally, I don't think so. The mantra when VoD was launched was that "consumers want what they want , when they want it. Then came multiscreen, and it became "what they want, when they want, wherever they want." But the problem with OTT fragmentation is the first part - what they want. If that is spread across multiple services and you need to subscribe to a bunch of them to get it, that's going to be a problem. Cost is one part of it, but just having multiple subscriptions can be a pain in itself.

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afwriter
afwriter
8/1/2016 11:50:40 PM
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Platinum
Choosing Content
They all have the money and the reputation, but at the end of the day the winner is going to be whoever delivers the widest aray of good content. 


BTW, this is the first time that I have really thought about the fact that HBO is the OG of original content. 

 

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mhhf1ve
mhhf1ve
8/1/2016 8:44:55 PM
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Platinum
Re: a content platform for every show
The content siloes are only marginally annoying now, and I wonder when aggregating technology (ahem, PopcornTime, BitTorrent) is going to force these content owners to share their shows across platforms. HBO already lets Netflix and other services run their older shows, so I'm thinking Netflix and Amazon may follow that model someday, too. 

Apple is seriously losing out on streaming video now.. AppleTV is nice, but is it nice enough without being a game console? 

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batye
batye
8/1/2016 5:32:31 PM
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Re: a content platform for every show
@Michelle yes you are right as at this new IT ageof technology  consumers want better options and better technology:)....

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Michelle
Michelle
8/1/2016 2:29:53 PM
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Platinum
a content platform for every show
We'll keep getting original content, but from multiple providers. This sounds a lot like the app economy, but for video consumption. I don't know how well this might work longterm. I really believed consumers weren't happy with the fragmented model of content distribution outside of cable. Do we want more content silos?

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