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batye
batye
8/4/2016 9:44:53 AM
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Platinum
interesting pool
interesting pool as operators trying to change and figure it out best approach....

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elizabethv
elizabethv
8/4/2016 9:46:07 AM
User Rank
Platinum
Pay-TV
I don't have Pay-TV, so I don't genuinely know the answer to this, but if you have Pay-TV that offers you Netflix, don't you still have to pay to have a Netflix account? So are you paying double? Netflix and your TV provider? I do kind of think having both is a little redundant, if you have Pay-TV, why do you need Netflix/Amazon/Hulu? I have those services because I DON'T have Pay-TV. I guess some people would feel the need, but if that's the case, I would also think it would follow that you would pay for that feeling? If the Pay-TV provider has to pay to offer you the service, it would only make sense that they would charge you to have it. Though I would think as an add-on option would be the best route, that way if someone wanted it they could have it, but it was easy enough to opt-out of as well.

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batye
batye
8/4/2016 10:10:01 AM
User Rank
Platinum
Re: Pay-TV
@elizabethv due to the limitation of content due to the lobby, many customers in Canada do have Netflix and Pay-TV via TV service provider like satelite and cable... plus Roku and Kodi... as people have to jump via hoops to get USA content they wanna watch in Canada... sad reality as TV Corporations in Canada controls our airwaves and internet... sad reality...

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afwriter
afwriter
8/4/2016 10:54:39 AM
User Rank
Platinum
Re: Pay-TV
I find this incredibly interesting.  With all my complaining about American cable it sounds like we have it pretty easy over here.

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batye
batye
8/4/2016 11:08:16 AM
User Rank
Platinum
Re: Pay-TV
@afwriter in Canada many consumers feel they get end of stick if compared to USA... 

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clrmoney
clrmoney
8/4/2016 11:29:06 AM
User Rank
Platinum
Pay TV
I don't think they should because they charge enough as it is. unless it is a different type of service.

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mhhf1ve
mhhf1ve
8/4/2016 4:51:08 PM
User Rank
Platinum
Re: Pay-TV
elizabethtv, I'm not sure about Netflix, but my ISP bundled its Pay TV package with an introductory offer of a free year of Amazon Prime (including Amazon Prime Instant Video). And the way that worked was the ISP had a coupon code for Amazon Prime, so I didn't need to pay twice for having Amazon and Pay TV. Granted this set up was only for an introductory offer, but I assume if CSPs wanted to continue the deal for longer, they could.

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Adi
Adi
8/5/2016 11:15:52 AM
User Rank
Author
Re: Pay-TV
@elizabethtv - it's kind of a mix, as we see from the poll results too. Some operators are offering it with an additional charge for Netflix, sort of like signing up for HBO, Showtime or other from the operator. But I think in the case of HBO et al, the operator has a margin built in - so HBO takes some of what you pay and the operator gets their slice. With the Netflix packages I'm not sure that is always the case.

Others are subsidizing the cost via a promotion as mhh1ve describes. Some of this is also a bit experimental - to see what it does to subscriptions. For eample, is there a bump in pay TV subscriptions? A reduction in churn? A bump in broadband subs? Then they will decide how to move forward longer term on pricing.

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dcawrey
dcawrey
8/5/2016 3:05:20 PM
User Rank
Platinum
Re: interesting pool
Pay TV providers offering OTT is an interesting idea. But why wouldn't a customer just cancel pay TV and go with OTT?

I think the future will involve some packages that cater to customers – whether that combines some OTT elements or not. 

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batye
batye
8/5/2016 3:09:07 PM
User Rank
Platinum
Re: interesting pool
@dcawrey in Canada we have also big mess with legality - what is legal to watch and what is restricted by country ip :(

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