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dlr5288
dlr5288
8/31/2016 9:53:10 PM
User Rank
Platinum
Re: Maybe we need to have more...
I agree! I think its super cool that they were streaming, but it's not something I would go and seek out to watch.

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mhhf1ve
mhhf1ve
8/22/2016 2:20:30 PM
User Rank
Platinum
Re: Maybe we need to have more...
I wonder how other athletic competitions are doing, like the X Games? It looks like "extreme sports" haven't really taken off outside of the US. Maybe Twitch is doing better? 

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dcawrey
dcawrey
8/22/2016 11:48:26 AM
User Rank
Platinum
Re: Maybe we need to have more...
For a few reasons, I'm not really all that interested in the Olympics. Sure, I'll watch it in a public place like a restaurant, but it's not something I'd seek out. 

One of the reasons might have to do with the competitions. I'm more into team sports than individual endeavors. And yes, basketball is a team sport but its a really saturated sport, especially in the U.S. 

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pmassam
pmassam
8/22/2016 10:32:59 AM
User Rank
Gold
Re: Aging viewers
Not just in the middle of the day. A  global event, inevitably some sports take place at 2-4am which for most, other than the sportaholics among us, will be out of the question.

What I niticed this time round is the affinity with notifications leading to short video clips being a decent recipe for success with younger age groups. We seem to live in a 'here and now' society where 10 mins ago is history.

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Adi
Adi
8/22/2016 7:08:27 AM
User Rank
Author
Re: Aging viewers
A few years ago, I remember CBS having this button on their NCAA streaming site, which said "The boss is coming," and if you clicked on it, a spreadsheet would open up and cover the screen

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vnewman
vnewman
8/21/2016 1:15:12 AM
User Rank
Platinum
Re: Aging viewers
Good point about the events happening in the middle of the work day. That's why we have every available TV in our offices tuned into the olympics with the hope that if staff want to watch they will just head over to the lunch room or to reception and not eat up all the firms bandwidth by watching from their office PC. We even held a few "watching" parties.

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Adi
Adi
8/19/2016 1:20:59 PM
User Rank
Author
Re: Aging viewers
Have to agree -  I think access to news during the day is an issue for such events. The suspense is gone. Might also be affected by access to video clips of key moments - instead of sitting around waiting for the 100 metres to start, you just check out the race on YouTube. That's less than 10 seconds, and you've seen it. Done. 

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clrmoney
clrmoney
8/19/2016 10:55:36 AM
User Rank
Platinum
Streaming
This is great for streaming because it is faster and has more to offer in a way.

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Mike Robuck
Mike Robuck
8/19/2016 10:47:32 AM
User Rank
Author
Re: Aging viewers
As an aging viewer, I like the idea of live streaming for the Olympics, but I never seem to get around to actually doing it during a workday. On the flip side, as Mari wrote, I know most of the results, women's gymnastics comes to mind, before NBC airs them during primetime, which means I'm not always inclined to watch them in the evening. (But people have been complaining about this for years.) Our 10-year-old daughter was streaming live on her iPad in her room and we didn't even know it until she said the trial ran out. 

I'm mainly happy that I can skip the commercials thanks to using the DVR most nights. 

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msilbey
msilbey
8/19/2016 10:20:43 AM
User Rank
Gold
Re: Aging viewers
I agree the correllation with age is interesting. But I also have to wonder about other factors like the fact that many events take place live in the middle of the work day. It used to be that we didn't know much about how those events turned out until tuning in during primetime, but that's far from the case now, and it makes primetime viewing less compelling.

It may also be that people are tuning in to live streams briefly during the day to catch what they can (on a lunch break, for instance), and that those short viewing times may be supplanting longer viewing during the evening. 

Bottom line- I'm not sure how well packaged primetime content can continue to compete against live streams. But at the same time, when live streams are only available at odd hours, they're not going to draw the same audiences that live, evening events can.

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