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clrmoney
8/22/2016 10:57:27 AM
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Finding Telenor
This will be a plus for Telenor and the consumers found them to see what available products and services they have to offer.
dcawrey
8/22/2016 11:36:16 AM
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Re: Finding Telenor
Interesting read – I think this is something most of us are aware of, but haven't seen the hard numbers on. The gap is only going to get bigger over time as more technology comes to market. Virtual reality, digital currencies and Internet of Things are some of those that come to mind right awat.
mhhf1ve
8/22/2016 2:29:25 PM
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Re: Digital Divide
There are so many ways for technology to leave *some* folks behind... A simple font change can make things incredibly more difficult for older users to access a website. (What is with the trend toward thin fonts?!)
faryl
8/23/2016 4:58:40 PM
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Re: Digital Divide
I found the gender-related gap particularly interesting.
I understand that females make up a smaller portion of the STEM industry, but it's interesting that there's a significant gap on the consumer side as well.
Adi
8/23/2016 6:05:32 AM
User Rank Author
Re: Digital Divide
@Mike - interesting peice, thanks for adding to the discussion thread.
Here's my two cents: The Swisscomm study makes a good point within its context I think. But the context is quite specific - that there is no rural-urban divide for digital services in Switzerland. I would agree with some of the readers who point out that the same result would be unlikely in many other, less affluent and developed countries; and it doesn't take into account other factors such as age, income, gender etc.
Many of those criticisms would also be valid for this study. It's a Norwegian study only, so doesn't really tell us that much about any other country. I found it interesting because even in such a developed market, with 93% homes passed, you still have significant discrepencies in technology adoption. I would imagine in less developed countries, even in Europe, these differences might well be considreably greater, and a larger percentage is being either left behind or struggling to cope.
mpouraryan
8/23/2016 4:30:09 PM
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Re: Digital Divide
It may well be a myth--but the Grand Canyon is ever so part of the reality as I see it not just locally--but also Worldwide due to the agitation that the majors have in extending their reach.
faryl
8/23/2016 5:00:26 PM
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Re: Digital Divide
It would be interesting to see a similar sort of survey done on a more global level.
Adi
8/24/2016 4:22:02 AM
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Re: Digital Divide
@faryl - Indeed, though I suspect we'll see the same trends, but far more pronounced. Norway is a pretty advanaced market - if we compare it to certainly the emerging world, but even some of the less advanced EU markets, like a Greece for example, I would expect we would find the level of technology fear would be much higher.
Ariella
8/24/2016 9:48:46 AM
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Re: Digital Divide
<if we compare it to certainly the emerging world, but even some of the less advanced EU markets, like a Greece for example, I would expect we would find the level of technology fear would be much higher. > @Adi that would be an interesting direction to go for a global study. I'm sure there would be some surprises in the findings.
Ariella
8/24/2016 9:48:49 AM
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Re: Digital Divide
<if we compare it to certainly the emerging world, but even some of the less advanced EU markets, like a Greece for example, I would expect we would find the level of technology fear would be much higher. > @Adi that would be an interesting direction to go for a global study. I'm sure there would be some surprises in the findings.
mpouraryan
8/24/2016 4:44:10 PM
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Re: Digital Divide
For those with a "higher level", there is a question of apathy too--because anticipating what they actually desire is a bit of a challenge. I was thinking about it in the recent reporting,for instance, about Apple actually getting on the curved cell phone bandwagon.
Ariella
8/24/2016 6:19:47 PM
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Re: Digital Divide
@mpouraryan you mena one becomes jaded with all the "latest" offerings?
mpouraryan
8/24/2016 8:30:29 PM
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Re: Digital Divide
For sure M'aam...and that's how the "leading lights" hope to continue to razzle and dazzle us--but what is "hot now" won't be as hot tomorrow. Look at IBM & MSFT :)
Ariella
8/24/2016 10:17:17 PM
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Re: Digital Divide
@mpuraryan true, I was just discussing this with someone. Some of the hot tech companies of the last century don't even exist in their original forms now. If theyexist at all, they are often submerged in the company that acquired them.
mpouraryan
8/24/2016 10:55:35 PM
User Rank Platinum
Re: Digital Divide
Only the Paranoid Survive--the great Andy Grove reminded us of it all--and look at just in the media space what's going on (With the demise of Gawker, NYTimes now being discontinued by the NY Times) etc. So, the current Giants have to be watchful...wont' they?
faryl
8/24/2016 11:14:25 AM
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Re: Digital Divide
I'd be curious how much average income vs. age vs. network quality/availibility vs. ubiquity (e.g., countries where technology is more dominant in their education systems or specific industries) & other cultural qualities impact the results on a global level.
freehe
8/27/2016 8:54:09 PM
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Consumers Struggle with New Technology
Consumers will continue to struggle with new technology for many reasons some such as:
- age
- gender
- locale
- computer/internet skill level
- interest in technology vs. lack of interest
- learning curve
- economic disaparity
- educational differences/biases based on race, income, locale
- decreased attention span
If companies want to gain new customers and retain customers other than millennials they will have to provide training on new technologies (products and services) to customers (free of charge) and answers technical support questions (free of charge).
These statistics are alarming since over 90% of the country has access to the internet. Statistics for countries will less access will be even higher. There is a global gap that is widening regarding the use of technology and access to the internet. Companies, vendors, suppliers and customers will have to work together to close the gap and to ensure everyone who wants it, is able to access at least basic technology products and services including the internet.
dlr5288
8/30/2016 3:05:58 PM
User Rank Platinum
Re: Consumers Struggle with New Technology
I agree.
A lot of the older generations don't even know how to use the simpliest devices. Not saying all are like that, but the majority. Not because of their intelligence level, but becaue they never had it growing up like the young people today had.
batye
9/5/2016 10:54:50 PM
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Re: Consumers Struggle with New Technology
@dlr5288 I could not agree more as youth this days born with technology in hand :) - how it seems....
dlr5288
9/30/2016 4:09:32 PM
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Re: Consumers Struggle with New Technology
Yeah and I think it's great that they have technology at their fingertips. It could be so useful. However, I don't know if they're using it in that way.
batye
9/5/2016 10:57:00 PM
User Rank Platinum
Re: Consumers Struggle with New Technology
@freehe right on the money I would also like to ad to your list is adaptability and agility... as new generation have this skills...
Adi
8/23/2016 6:06:38 AM
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Re: Finding Telenor
@dcawrey - agreed. As the Telenor CEO says, technology will not slow down. We've just got to find a way to keep everyone on the train.
dcawrey
8/23/2016 2:18:10 PM
User Rank Platinum
Re: Finding Telenor
Problem is, I'm not sure what the "train" is going to be.
It seems at this point people are pretty familiar with smartphones. It also helps that these devices are easier to use than a Windows computer. But what's next? VR? AR?
Ariella
8/23/2016 2:50:23 PM
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Re: Finding Telenor
@Adi Seriously, though, can everyone keep up and should they? Shouldn't the products suit the people rather than the other way around?
I remember when Google glasses came out. One reviewer admitted it had problems but still thought it shoudl be embraced simply because it was a symbol of future technology. Another reviewer didn't care, said it wasn't worth the $1500. The second one turned out to more accurately represent the market. There was something new on the block, but it did not appeal to enough people to really take off.
mpouraryan
8/23/2016 3:14:24 PM
User Rank Platinum
Re: Finding Telenor
This is not too surprising because people are not as "aggressive" in buying stuff and are not buying into the hype. When you're dealing with a $ 9 Computer and have an opportunity to convert an older PC using a $ 19 Thumb Computer--why are we surprised?
Adi
8/24/2016 4:19:42 AM
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Re: Finding Telenor
@Ariella - it's a good point, and certainly the market must decide how useful or necessary a technology really is. But I think this study was more focused on technologies that have been widely adopted. So it's not the next "big" thing, but rather basic Internet navigation and usage, as well as using smartphones and basic apps like maps and calendars. Those are the areas that Telenor's education initiatives are aimed at. It's taking families that for (I'm guessing) economic reasons haven't got online and senior citizens intimidated by the Internet and smartphones.
mpouraryan
8/24/2016 4:50:24 PM
User Rank Platinum
Re: Finding Telenor
A staggering amount of the World--50%--is yet to have basic access yet alone have access to a simple computer--hence that's why I continue to be fascinated by the efforts by the likes of Keepod (that is now selling its' computers for $ 7) is what we have to look forward to.
mpouraryan
8/23/2016 3:15:28 PM
User Rank Platinum
Re: Finding Telenor
We are already here in many respects--aren't we?
Adi
8/22/2016 11:22:46 AM
User Rank Author
More insight available on Thursday
Looking forward to hearing more this Thursday, when Mike interviews the head of Telenor's research division.
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