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dlr5288
dlr5288
8/30/2016 2:06:47 PM
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Platinum
Re: Multiplatform or bust
I agree! I think even though streaming is becoming more and more popular, I dont think TV is just going to disappear. Streaming, no doubt, as you put it is the future. At least that's how I see it too.

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vnewman
vnewman
8/29/2016 6:44:07 PM
User Rank
Platinum
Re: Uniqueness problems, too
I agree with you John and imagine since the rise of ESPN this could be said of sports in general.  But the availability of information and video footage has made it completely unnecessary to watch.  Missed gymnastics that day?  Just look at your facebook feed for a montage of flipping flyers.  Olympic results in 144 characters :) on Twitter.  Highlight reels abound everywhere - where's the motivation to watch, really?

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dcawrey
dcawrey
8/29/2016 2:52:31 PM
User Rank
Platinum
Re: Multiplatform or bust
Streaming is simply the future. No doubt. But does that mean I think television is dead? No, because the TV experience is different than streaming. If providers can continue to elevate this differentiation, then that's a good thing. HDR and surround sound are good ways to do that. Virtual reality may also be in the future as well. 

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JohnBarnes
JohnBarnes
8/29/2016 8:09:29 AM
User Rank
Platinum
Uniqueness problems, too
It used to be that the world stopped to watch the Olympics, but that was because there was almost nothing like it at any other time during the 4 year cycle.  The vast diversity of channels means, for example, that fans of minor (in audience terms) sports  can see vastly more of them in non-Olympic venues than they used to, so they're not as attracted (and don't need to be pleased as much); following sports has been dumbed-down a long way (listen to recorded broadcasts of the Wide World of Sports Team from the 1960s and they sound like professors compared to the yelping fanboys of today) so people are less used to having to concentrate to follow what's going on, and therefore less adept at watching anything they don't already watch; and there's a box-score emphasis on winning-over-playing that fits nicely with the short attention spans and the over-quick-and-done consumer mentality of a la carte sports. Consider how many "fans" don't actualy follow whole games but just watch "highlights", i.e. the couple minutes when someone was really running  hard or really got hit.


Olympic coverage fit right into that mold (and why not? They know their audience) which is to say, it wasn't different enough anymore to be an occasion.

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JohnBarnes
JohnBarnes
8/29/2016 7:59:43 AM
User Rank
Platinum
Re: Rio Wins
ElizabethV, toilet paper advertising is a classic case of branding (like gasoline, butter, cooking oils for example): the product is identical but the choice of who to get it from is economically crucial, so one way or another it is individuated. (This happens more than people think; blind taste tests show that very large numbers of people can't perceive any difference between popular colas or beers; they buy anything other than "what's cheap" entirely because they identify with the brand).

Content purveyors have a branding problem squared: not only do they have to compete with near-identical product, but "buyers" (remember, the viewers aren't really buyers, they are the product being sold) have almost no brand awareness (despite all the years of trying to build it by, for example, the broadcast networks).

OTT/streaming/recorded etc. all will make this more, not less, of a problem, and one solution for the moment is for traditional content providers to try to advertise their way out of it, because even if it never did work very well, it will work not-very-well in a familiar way.

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freehe
freehe
8/27/2016 7:32:00 PM
User Rank
Platinum
Who Wnis Gold From Advertisers
I suspect that tv viewership ratings of the 2020 Olympics will likely be the same or lower. In 2012, viewers did not have as many options as they do now to watch tv and events.

In 2020, expert predict over 200 million streaming viewers. There will also be an increase in OTT and tv alternatives such as Netflix, Hulu, apps and streaming.

Advertisers will be forced to spend more money on streaming advertising.

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elizabethv
elizabethv
8/26/2016 7:56:05 AM
User Rank
Platinum
Re: Rio Wins
@mhhf1ve - Ha! It doesn't surprise me at all that that's a saying! I frequently wonder how effective most advertising even is. Few people choose to watch commercials, even when they are forced to because they are watching live broadcast TV. That's a time most people choose to run to the bathroom or grab some more popcorn, or whatever. I'd even bet the most effective advertising is that of food. I love the meme that's going around right now about toilet paper - why are there ads for toilet paper? Who's not buying it?

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elizabethv
elizabethv
8/26/2016 7:51:50 AM
User Rank
Platinum
Adaptation
It shouldn't have surprised anyone that prime time viewing of the Olympics was down significantly. I personally watched only what I was able to catch when I was in places outside of my home (a few nights at work it was one, at the doctors office.) I never even bothered to stream the events. I'm sure in 4 years they will adapt further (potentially show some events only via streaming?)

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mpouraryan
mpouraryan
8/25/2016 1:08:55 PM
User Rank
Platinum
Re: Almost half of Olympics delivered over mobile - UK view on Rio
As I concur fully w/what @Adi noted, I am curious to see what @pmassam's view is (as well as @Adi) as to whether what BBC has noted is a real true harbinger of things to come especially as we're increasingly App driven--I utilize Pluto extensively as part of my own work at the current start up I work for The Daily Outsider--and Sky News is live streaming thru Pluto as I work away.

The future before us

 

 

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Adi
Adi
8/25/2016 9:09:51 AM
User Rank
Author
Re: Almost half of Olympics delivered over mobile - UK view on Rio
Looks like it was measured by browser, so we can't tell what percentage was delivered via mobile networks vs. WiFi. But it does corroborate data from other studies including Zenith's earlier this year that mobile devices are cannibalizing overall media consumption.

...Time spent using the mobile Internet will rise nearly 28% in 2016 while time spent with other forms of media will decline 3.4% worldwide, according to a study released earlier this week from Zenith, a division of Publicis Media.

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