Comments
clrmoney
8/26/2016 10:49:12 AM
User Rank Platinum
Cords Cutters
These cords have been around for a long time but now that it in going into the future with more virtual technology. Some people are doing different things to cut the cord and doing other alternatives.
batye
8/26/2016 11:35:58 AM
User Rank Platinum
Re: Cords Cutters
@clrmoney this days everyone trying to cut the cord and save as economy is still bad... and everyone worried - what if.... ???
Michelle
8/26/2016 1:17:51 PM
User Rank Platinum
Future perfect
As we watch the evolution of these offerings, it's hard to think of much else except the elusive a la carte package. I wonder if we would be on the same path today if cable operators had moved in this direction ages ago. Would 'cord cutting' be the hot new way to consume content?
afwriter
8/26/2016 2:00:30 PM
User Rank Platinum
Cord Cutters
I was going to comment on the fact that they are harder to please before I read it in the article. I really think that this is the main issue, many of them want more and don't appreciate how much they get with OTT and the fact that we didn't even have OTT services a decade ago.
Cord-cutting, pro and con
I'm a cord-cutter, and I'm in the older-than-dirt age bracket.
The findings about cord-cutter dissatisfaction are no surprise. A lot of cord-cutters are people who thought a la carte would be Consumer Television Utopia, refusing to understand that once they got something that looked like a la carte -- OTT services -- there would be a severe restriction of choices for some time to come, and that the costs of creating their own OTT packages could get real steep real fast.
The cable bundle is, in fact, a pretty damn good deal.
Not that I'm going back to the cable bundle myself. I don't watch that much TV, and I can get enough good stuff to watch by combining two or three of the more popular OTT services, but I can't help wonder if Adi's question is a very, very good one: will cord-returns become an identifiable phenomenon? Unless someone makes the OTT experience much richer in the near future -- without raising the cost much, if any -- then I'd guess the answer is "yes."
-- Brian Santo
elizabethv
8/27/2016 8:08:48 AM
User Rank Platinum
It's not unusual
As a cord-cutter, and a millenial, I find this odd. I'm satisfied with my OTT services. I carry Netflix, Hulu and Amazon. Occasionally I splurge an extra $20 for a series I might want to watch. But in general I stick to what is included in my subscription. I suppose if you're continually watching various programs, and in search of something new to watch, I could see how someone might feel tied down, but content is constantly changing. I'm perfectly happy with my OTT.
clrmoney
8/27/2016 10:43:42 AM
User Rank Platinum
13% canceled ord cutters
I wonder what the 13% of the cord cuters that canceled their service with the pay tv will do because I'm curious.
freehe
8/27/2016 4:44:18 PM
User Rank Platinum
Re: Cords Cutters
@clrmoney, I agree, Cord cutters or churners have been around since competition in all industries began. There are many reasons why cord cutters are not satisfied:
- Price increases
- False advertisements
- They performed research to find other alternatives
- Products and services are not developed with the consumer in mind
- Companies ignore suggestions from customers
- Companies have not created attractive a la carte packages that are reasonably priced and the list goes on.....
Many cord-cutters have to use multiple alternatives to get the services they desire, streaming, Pay TV, OTT, free apps, etc.
Companies should start consumer focus groups or send surveys to get input from customers about the products and services they desire.
elizabethv
8/28/2016 7:26:45 AM
User Rank Platinum
Re: Cords Cutters
@freehe - I think survey's could be a really good idea. Let customers know their options and then tell service providers their preferred choices. Investors can then make the best decisions based on customer preferences to ensure their services will meet customer expectations.
JohnBarnes
8/28/2016 2:12:15 PM
User Rank Platinum
Re: Cords Cutters
freehe,
Consumer surveys give exceedingly confusing, ambiguous, and unproductive results whenever you don't include the thing that everyone actually wants on the menu. And when you do include it, all you find out is that everyone really likes it.
This is part of why "Would You Rather..." in its various forms is such good party game -- it has completely unpredictable meaningless results. (Nobody would want a party game where people actually found out about anyone's real feelings -- there goes the party!) And it gets those completely meaningless results by always excluding what anyone would actually prefer. ("Would you rather be born without a face or be beautiful until you died at age 25? Would you rather be convicted of a heinous crime you didn't commit or get away with something that would constantly torment your conscience forever?" etc. Obviously the game only works because the alternatives most people prefer: I'd rather be extremely attractive for as long as possible and also live a long healthy life, I'd rather not commit any heinous crimes, etc. are not offered and you're not allowed to pick them.)
For a couple of decades now, over-the-line content suppliers have been facing the problem that everyone would rather have access to everything, free, with all the content-makers they really like well-supported. They can't put that on the menu because it's not doable in any likely future (I define a likely future as one in which abrupt deep changes in human nature, abdication by everyone who already has power, or care packages from Alpha Centauri do not play major roles). So their surveys are just extended games of "Would you rather ..."
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