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clrmoney
clrmoney
8/30/2016 3:20:06 PM
User Rank
Platinum
OTT Part II
I think the freemium model is great for the users since its free and over the top offers a lot to user or consumers and their expanding revenues growing in numners for the services they provide. 

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ms.akkineni
ms.akkineni
8/31/2016 12:52:02 AM
User Rank
Platinum
Re: OTT Part II
@clrmoney:

There is no doubt that freemium model is very impressive. Ability to quickly add local language subtitles will most likely bring more customer base.

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ms.akkineni
ms.akkineni
8/31/2016 12:55:19 AM
User Rank
Platinum
Less Piracy
The other interesting point about Freemium model is - to bring down the piracy. As i read i belive there could be an option to bring those cases into a legal model.

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ms.akkineni
ms.akkineni
8/31/2016 12:57:07 AM
User Rank
Platinum
UX
We have developed local language meta tag search, so users can look for programming in their own language. And we have developed and patented some unique adaptive bit rate technology from Vuclip, to facilitate streaming for markets that have infrastructural challenges, with low bandwidth. This allows us to offer a smoother video experience to our customers even in emerging markets.

Very good start focussing at user experience. way to go....

 

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faryl
faryl
8/31/2016 2:19:37 AM
User Rank
Platinum
Re: UX
I agree. It's super nitpicky, but it bugs me that HBO go doesn't separate out content by languages. Granted, it's usually just a few movies that are in Spanish and is nothing compared to the number of languages the Asian market must encounter.

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faryl
faryl
8/31/2016 2:28:22 AM
User Rank
Platinum
Re: Less Piracy
I found that part interesting as well. I've read that some content providers believe that a large portion of those who pirate content in the US would be willing to pay for it if were available legally. My guess is that this is probably different in different markets, but I'm interested in how the freemium option might play into that.

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ms.akkineni
ms.akkineni
8/31/2016 7:09:41 AM
User Rank
Platinum
Re: UX
@faryl:

Wow, that is interesting to know about HBO. And i am sure it will attaract more audience if it takes care of that language thing.

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ms.akkineni
ms.akkineni
8/31/2016 7:20:04 AM
User Rank
Platinum
Re: Less Piracy
@faryl:

That is good to know, atleast there is good intention. Yes, we need to know more information about how this approach would play in practice to make content legal.

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Adi
Adi
8/31/2016 7:24:59 AM
User Rank
Author
Re: UX
yes, I think that is an important differentiator for Viu - the speed at which they can get versions out there with multiple languages. Asia has so many languages it can be problematic, and many viewers speak just one language, or perhaps english and their mother tongue. It will be interesting to see if Netflix can match this - I suspect they will.

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Adi
Adi
8/31/2016 7:27:41 AM
User Rank
Author
Re: Less Piracy
@faryl - Indeed. It does seem likely that a free, high quality, legal version of a title would steer people away from illegal services. Advertising, provided it's limited, should be a small price to pay for free content. But ultimately I suppose it is less to do with a service, and more to do with the shows themselves. 

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