Contributors   |   Messages   |   Polls   |   Resources   |  
Comments
clrmoney
clrmoney
8/30/2016 3:20:06 PM
User Rank
Platinum
OTT Part II
I think the freemium model is great for the users since its free and over the top offers a lot to user or consumers and their expanding revenues growing in numners for the services they provide. 

100%
0%
ms.akkineni
ms.akkineni
8/31/2016 12:52:02 AM
User Rank
Platinum
Re: OTT Part II
@clrmoney:

There is no doubt that freemium model is very impressive. Ability to quickly add local language subtitles will most likely bring more customer base.

50%
50%
ms.akkineni
ms.akkineni
8/31/2016 12:55:19 AM
User Rank
Platinum
Less Piracy
The other interesting point about Freemium model is - to bring down the piracy. As i read i belive there could be an option to bring those cases into a legal model.

50%
50%
faryl
faryl
8/31/2016 2:28:22 AM
User Rank
Platinum
Re: Less Piracy
I found that part interesting as well. I've read that some content providers believe that a large portion of those who pirate content in the US would be willing to pay for it if were available legally. My guess is that this is probably different in different markets, but I'm interested in how the freemium option might play into that.

50%
50%
ms.akkineni
ms.akkineni
8/31/2016 7:20:04 AM
User Rank
Platinum
Re: Less Piracy
@faryl:

That is good to know, atleast there is good intention. Yes, we need to know more information about how this approach would play in practice to make content legal.

50%
50%
Adi
Adi
8/31/2016 7:27:41 AM
User Rank
Author
Re: Less Piracy
@faryl - Indeed. It does seem likely that a free, high quality, legal version of a title would steer people away from illegal services. Advertising, provided it's limited, should be a small price to pay for free content. But ultimately I suppose it is less to do with a service, and more to do with the shows themselves. 

50%
50%
faryl
faryl
8/31/2016 8:15:09 PM
User Rank
Platinum
Re: Less Piracy
Good point - I guess people don't really go out of their way to pirate lame shows!!

50%
50%
ms.akkineni
ms.akkineni
8/31/2016 12:57:07 AM
User Rank
Platinum
UX
We have developed local language meta tag search, so users can look for programming in their own language. And we have developed and patented some unique adaptive bit rate technology from Vuclip, to facilitate streaming for markets that have infrastructural challenges, with low bandwidth. This allows us to offer a smoother video experience to our customers even in emerging markets.

Very good start focussing at user experience. way to go....

 

50%
50%
faryl
faryl
8/31/2016 2:19:37 AM
User Rank
Platinum
Re: UX
I agree. It's super nitpicky, but it bugs me that HBO go doesn't separate out content by languages. Granted, it's usually just a few movies that are in Spanish and is nothing compared to the number of languages the Asian market must encounter.

50%
50%
ms.akkineni
ms.akkineni
8/31/2016 7:09:41 AM
User Rank
Platinum
Re: UX
@faryl:

Wow, that is interesting to know about HBO. And i am sure it will attaract more audience if it takes care of that language thing.

50%
50%
faryl
faryl
8/31/2016 10:45:13 PM
User Rank
Platinum
Re: UX
Then again, I'm one of those cord-cutters who are so difficult to please!

50%
50%
batye
batye
9/6/2016 1:37:18 AM
User Rank
Platinum
Re: UX
@faryl  it like to each his own as each consumer want his own shows - what he/she is interested in :)

100%
0%
faryl
faryl
9/30/2016 8:49:27 PM
User Rank
Platinum
Re: UX
Precisely!

50%
50%
ms.akkineni
ms.akkineni
9/30/2016 8:24:06 PM
User Rank
Platinum
Re: UX
@faryl:

That's good. The real challenge lies in pleasing the tough customer. And that's when the real innovation comes into light and that makes a difference within the enterprise.

50%
50%
faryl
faryl
9/30/2016 8:51:35 PM
User Rank
Platinum
Re: UX
I'm going to consider myself an "innovation driver" instead of a tough customer from now on! :)

50%
50%
ms.akkineni
ms.akkineni
9/30/2016 9:56:12 PM
User Rank
Platinum
Re: UX
@faryl:

Absolutely, that sounds much better...You got it !

50%
50%
Adi
Adi
8/31/2016 7:24:59 AM
User Rank
Author
Re: UX
yes, I think that is an important differentiator for Viu - the speed at which they can get versions out there with multiple languages. Asia has so many languages it can be problematic, and many viewers speak just one language, or perhaps english and their mother tongue. It will be interesting to see if Netflix can match this - I suspect they will.

50%
50%
faryl
faryl
8/31/2016 10:42:54 PM
User Rank
Platinum
Re: UX
Agreed. Netflix has such arbitrarily specific categories (it's always something like "comedies featuring a dog", "family dramas with 2 kids"), I'd be surprised if they couldn't pull this off as well.

50%
50%
dlr5288
dlr5288
9/30/2016 4:02:46 PM
User Rank
Platinum
Re: UX
Very true! I love Netflix though. I just hope they can keep inventing and keep me interested.

50%
50%
faryl
faryl
9/30/2016 5:52:58 PM
User Rank
Platinum
Re: UX
Likewise! (I'm currently binging on Narcos)

50%
50%
ms.akkineni
ms.akkineni
9/30/2016 8:20:59 PM
User Rank
Platinum
Re: UX
@faryl, @dlr5288:

Took me a while, but would like to comment. In agreemnet with both of you about Netflix. I have no second thoughts about Netflix getting into this. Netflix is evolving really fast for such needs.

50%
50%


Latest Articles
Italy's 5G auction could exceed a government target of raising €2.5 billion ($2.9 billion) after attracting interest from companies outside the mobile market.
The emerging-markets operator is focusing on the humdrum business of connectivity and keeping quiet about some of its ill-fated 'digitalization' efforts.
Three UK has picked Huawei over existing radio access network suppliers Nokia and Samsung to build its 5G network.
Vendor says that it's its biggest 5G deal to date.
Verizon skates where the puck is going by waiting for standards-based 5G devices to launch its mobile service in 2019.
On-the-Air Thursdays Digital Audio
Orange has been one of the leading proponents of SDN and NFV. In this Telco Transformation radio show, Orange's John Isch provides some perspective on his company's NFV/SDN journey.
Special Huawei Video
10/16/2017
Huawei Network Transformation Seminar
The adoption of virtualization technology and cloud architectures by telecom network operators is now well underway but there is still a long way to go before the transition to an era of Network Functions Cloudification (NFC) is complete.
Video
The Small Cell Forum's CEO Sue Monahan says that small cells will be crucial for indoor 5G coverage, but challenges around business models, siting ...
People, strategy, a strong technology roadmap and new business processes are the key underpinnings of Telstra's digital transformation, COO Robyn ...
Eric Bozich, vice president of products and marketing at CenturyLink, talks about the challenges and opportunities of integrating Level 3 into ...
Epsilon's Mark Daley, director of digital strategy and business development, talks about digital transformation from a wholesale service provider ...
Bill Walker, CenturyLink's director of network architecture, shares his insights on why training isn't enough for IT employees and traditional ...
All Videos
Telco Transformation
About Us     Contact Us     Help     Register     Twitter     Facebook     RSS
Copyright © 2024 Light Reading, part of Informa Tech,
a division of Informa PLC. All rights reserved. Privacy Policy | Cookie Policy | Terms of Use
in partnership with