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mhhf1ve
mhhf1ve
9/16/2016 2:30:53 PM
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Platinum
Netflix isn't a disrupter...
Netflix is almost entirely beholden to the networks and content rightsholders, so it's not really in a position to disrupt the industry. It can certainly innovate and make an interesting business by showing how to be profitable in a "dumb pipes" world, but I don't see Netflix with the resources of Google, Facebook or Amazon trying to bite the hands that feed it.

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afwriter
afwriter
9/16/2016 3:15:16 PM
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Platinum
Re: Netflix isn't a disrupter...
@mhhf1ve I get your point, and for the most part, agree, but with how much original content they are pumping out I would say they are making moves to not be beholden to the content creators.  I do think that their business model is a little too linear to ever compete with the other brands you mentioned. 

 

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clrmoney
clrmoney
9/17/2016 10:22:59 AM
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Platinum
IBC last word
I 'm interested to see what they were were sayong about big companies like Apple Google Amazon for Over the Top for mobile videos etc.

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Adi
Adi
9/19/2016 4:35:23 AM
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Author
Re: IBC last word
@clrmoney - interestingly Apple didn't rate very highly and wasn't mentioned much. Delegates and attendees seemed to be more focused on Amazon, Facebook and Google as the main dusrupters. As I mentioned in my post, Apple and Netflix - who you would think would have been the focal point of conversations in a TV convention - didn't really seem to have the same impact. The strength of these companies was seen in an aggreagtor role - the ability to guide user experiences - Google via search and discovery, Facebook via social recoomendations and digital "watercooler" conversations, and Amazon by virtue of its experience collating and curating and promoting  more products than anyone else.

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Adi
Adi
9/19/2016 4:42:12 AM
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Re: Netflix isn't a disrupter...
@afwriter and @mhhf1ve - I think Netflix is certainly investing heavily in getting itself out of that trap. There was no initial interest in becoming a content producer, but given the complexity of rights - firstly just to get them, then to get them for multiple devices, and then to get them for different regions, different release windows - that's crippled most online providers who have tried to deal witht he big six media companies. So they are spending billions to essentially become a  studio. 

The delegates at IBC felt that aggregation was the real disruptor, and netflix would only give you Netflix. The real winner would be the one that guided consumers to their content, whatever it may be and wherever it may reside. 

Also, netlfix' impact in the US has been monumental. In Europe, it;s not that significant. It's also had more of an impact on the Hollywood production machine, whereas Europe's production hasn't really been affected yet. Maybe five years from now, Netflix will be seen as more of a threat at IBC. Or maybe, it won't even make the footnotes. We'll see. 

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mpouraryan
mpouraryan
9/24/2016 5:24:03 PM
User Rank
Platinum
Re: IBC last word
I am not surprised by this per se--What I am curious especially to see is what happens in the Social Media Space with rumors flying around about Twitter and whether Google Will Snoop it up--Although not directly per se related to this but part of the continued force of nature the big three are in transforming our Word as we know it.

 

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Adi
Adi
9/26/2016 4:34:17 AM
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Author
Re: IBC last word
@mpouraryan - We've seen wave after wave of consolidation in the cable and telco markets in the past decade, to the point where the US has 2-3 big telcos and 2-3 big MSOs. Very likely, as you say, we'll see something similar happen with the GAFAs. 

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mpouraryan
mpouraryan
9/26/2016 11:57:06 AM
User Rank
Platinum
Re: IBC last word
The question is where the customer will be in the process and whether customers/end users will be "lost in the shuffle".    

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freehe
freehe
9/29/2016 10:28:55 AM
User Rank
Platinum
IBC 2016 last word
With all the attendees, hopefully someone obtained feedback from them on their experience, what they are currently using in their environments, what they plan to use in the future and other ideas from the 55,000+ who attended.

Surprised that the topic of 5G was not discussed since many companies have plan to move towards 5G. That would have been a great opportunity to discuss it.

Mobile is the preferred device because it is lightweight, small and compact, it fits in a pants pocket, shirt pocket, bag or purse. If other portable devices were more lightweight and compact that would be the preferred device.

Companies also need to ensure they retain existing customers who use mobile and other devices to watch content.

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mpouraryan
mpouraryan
9/29/2016 10:35:17 AM
User Rank
Platinum
Re: IBC 2016 last word
The content has to be enticing and engaging--that's the compelling challenge.   hopefully that vision will in fact be reality.

 

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