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afwriter
afwriter
9/21/2016 11:39:33 AM
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Platinum
Sign Me Up
I have been begging for something like this since before OTT was a thing.  Unfortunately, I doubt we will see this model in the US since the market is already becoming over saturated.  I did find it slightly odd that Van Lammeren wouldn't even give a ballpark number of subscribers, though. 

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Adi
Adi
9/21/2016 12:02:17 PM
User Rank
Author
Re: Sign Me Up
@afwriter - To be fair to them, they've just launched at the start of the summer. Perhaps we'll see some numbers in T-Mobile's earnings. 

VZ's Custom TV package has done well in the states, and has a similar value proposition. Only difference, it's about five times the price. 

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clrmoney
clrmoney
9/22/2016 10:47:44 AM
User Rank
Platinum
T-Mobile Van Lammeren
Lets's see how this plays out because I lnow T-Mobile has a lot of products and servicees for us so maybe this will be somrthing different and better.

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Mike Robuck
Mike Robuck
9/22/2016 11:39:38 AM
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Author
a la carte
As a subcriber to multiple OTT services and cable, a la carte is the end game. Despite the "skinny" bundles, I don't think we'll see that from traditional service providers for a very long time. I'll be interested to see how this plays out for T-Mobile.

 

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elizabethv
elizabethv
9/24/2016 9:48:18 AM
User Rank
Platinum
Most people's dream
I think this is the dream most of us have been wanting since we all realized how much we were paying for cable and how many channels we didn't want were included in that. It felt like going to a restaurant, and ordering a meal with an outrageous price and a hoard of side plates filled with food you don't even like. I recently signed up for Sling TV and really like the ability to add on the kids package with the package I selected. Allowling for more TV choices for my kids (one of the biggest reasons I decided to try it) without paying a hefty price. 

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mpouraryan
mpouraryan
9/24/2016 4:30:14 PM
User Rank
Platinum
Re: Most people's dream
I guess I am "kind of the exception" to the rule as I am making the "Virtual Rounds" this w-end here in TT.    As someone who has a ROKU & a FireTV, the flexibility and power is mine--especially as I am seeing the proliferation of free services out there--I am fully onboard with the fact that "you get what you pay for..".   But the ability to, for instance, be able to catch SkyNews out of the UK, Bloomberg and "snippets" of MSNBC is cool...or be able to have services like Crackle is also quite cool.    The question, to Mike's Point, is how to providers like T-Mobile are able to "run with it" and take advantage of the new Normal that's already here.

 

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mpouraryan
mpouraryan
9/24/2016 5:07:40 PM
User Rank
Platinum
Re: Sign Me Up
Can this in fact not be a game-changer?  T-Mobile has already been able to force a lot of changes already--right?   

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elizabethv
elizabethv
9/25/2016 12:59:51 AM
User Rank
Platinum
Re: Most people's dream
@mpouraryan - The closest thing to this model in the states - and maybe I'm wrong - is Sling TV, which has its limitations in not being completely a pick and choose. I would say if they offered a great price, with possible additional benefits or add-ons - maybe a discount on their phone service? they could definitely make a go of it. I think the a la carte idea would be a huge one, really. 

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mpouraryan
mpouraryan
9/25/2016 10:36:11 AM
User Rank
Platinum
Re: Most people's dream
It all comes down to the power of choice--and you noted how you wanted to retain that power as you lamented how Netflix is trying to take away that choice.    if the power of choice is retained, then there is something to be said about it all.   That's at the heart of it.

 

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freehe
freehe
9/25/2016 2:52:06 PM
User Rank
Platinum
TMobile OTT Game Changer
TMobile gets it. They figured out what was needed, how to do it and how to keep customers happy.

"Knippr is offered at the same price to T-Mobile subscribers and non-subscribers".

If all telco companies in the U.S. offered this feature they would have to turn away customers.

Knippr is an a la carte package. If all telco offered a la carte packages that customers wanted they would have to turn away customers.

"We find most consumers use about 15 channels, but have to subscribe to 70 [with traditional TV services]," said Van Lammeren. "

This sounds like most cable companies.

Another important driver is the lack of a contract.

Companies that offer services without a contract have slowly caught on in the U.S. but more companies need to adopt this feature. Customers want it. Only time will tell how U.S. companies change their business models.

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