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Adi
Adi
9/22/2016 7:23:41 AM
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Author
about people
<digital transformation is now about people first and technology second>

Pretty interesting finding, as with the fact that CMOs and CEOs are leading digital transformations. That seems to me the right way round, especially when you look at the fact that 71% of respondents rated understanding the new customer as the greatest challenge.

The other interesting fact here is the number of C-titled executives in industry today. CEO, CFO, CMO, CTO, CIO, CDO, CXO.....whew!!

 

 

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Ariella
Ariella
9/22/2016 8:50:56 AM
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Author
Re: about people
@Adi I was just talking to somoene about real time analytics yesterday. And he also observed that the marketers are the ones who want the data on what's happening now and how to reach customers effectively. Others are more used to looking at data after the fact for quarterly reports and the like. 

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clrmoney
clrmoney
9/22/2016 10:51:34 AM
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Platinum
CMO Lead
That is great for CMO leading with 34% lets see how long they can stay there.

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Mike Robuck
Mike Robuck
9/22/2016 11:34:32 AM
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Author
Re: about people
Yesterday I received an email from an employee at a large service provider overseas. He mentioned a session on machine learning with other service providers who were further along in the process. Among other things, he said this: "It was also interesting to see that these successes didn't come from CIO departments as they are more a blocking factor is this transformation."

 

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DHagar
DHagar
9/22/2016 6:25:42 PM
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Platinum
Re: about people
@Adi, I am with you on this - this is great news.  I believe it represents a real break-through in the realization of the value from digital investments and data.  Let's hope this is the appetizer and that they are hungry for more.

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DHagar
DHagar
9/22/2016 6:32:36 PM
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Platinum
Re: about people
@Mike, great info and encouraging!

Interesting note from overseas.  I see more CIO's as inhibiting transformation as well - they are solely influenced by the technology features and fail to consider the true transformation will be at the user level. 

These dinosaurs need to retire to their caves.

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pmassam
pmassam
9/22/2016 9:16:43 PM
User Rank
Gold
Re: about people
@Ariella This may be because CIOs are tasked with extracting business information from the raw data, which inevitably drags them down into the weeds of day-to-day.

Where CTIOs have been created, this can facilitate a heads up view of the real-time world.

Entirely agree with the people and process first, ahead of technologies to bring about the change required. Achieving those goals inevitably means introducing technology enablers to realise the change

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Ariella
Ariella
9/23/2016 11:05:21 AM
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Re: about people
@DHagar good observation on remembering the impact of transformation on users. The challenge if for the C-level people to people themselves in those shoes.

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DHagar
DHagar
9/23/2016 2:45:43 PM
User Rank
Platinum
Re: about people
@Ariella, thanks.  Yes, C-level is needed to truly transform. 

Also, in the design now, if we stop short of delivering the information (the output of technology) to operations and other non-technical people, we will limit the ROI.  When the business-case users begin to use and change their operations and decisions and achieve better results, then you truly have strong results that will support and advance true transformation.

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elizabethv
elizabethv
9/26/2016 1:37:51 AM
User Rank
Platinum
Wise - if not obvious
This seems like it would be the most intelligent way for any business to conduct changes. Shouldn't they start with the customer in mind? You would think anyway. If you make technology easier, and more accessible for the customer, wouldn't that continue to drive business? The majority of customers for any company are at least to some extent already using technology (who doesn't have a smart phone? The numbers I'm sure are staggeringly low.) When I worked for the University of Phoenix they were constantly talking about improvements to the student website, what they could do for the students ability to access their classes, make it easier, faster and better. Simultaneously, they released a new system for employees to use to keep track of our work. It was appalling! It was like they used all of their technological know-how to ensure the student programs were top-of-the-line, and then some C somewhere let his nephew design the program used by employees out of a favor to the family. It was barely a step better than DOS. I was flabbergasted when they first interested it to us. If they had released a program like that to students, people would have been dropping it so quick the stocks couldn't have kept up. 

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