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Joe Stanganelli
Joe Stanganelli
9/26/2016 9:43:25 AM
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Bah
IMHO, this viral story is being blown out of proportion.  If there was a transparency issue (which I'm not entirely sure there was), okay, that's noteworthy, at least -- but the failure (declination, really) in properly accounting for video views of less than 3 seconds isn't really a failure in my book.  I think it is sensible policy.  (I can't tell you the number of times I have, without intending to and without any interest, viewed 1-2 seconds of a video in my Facebook news feed -- and, accordingly, counting those inadvertent viewings would be counterproductive for Facebook.)

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clrmoney
clrmoney
9/26/2016 10:44:43 AM
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Platinum
Facebook Problems
Facebook is a billlion dollar online social medial platform used to chat and post pisctures etc. so this about them with this video data metric analysis I don't get because they should have been taken care of all of this so they can get more user to come cna check out the video and more revenue for them when someone views them.

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Adi
Adi
9/26/2016 10:45:36 AM
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Re: Bah
@Joe - I don't think the issue is that the <3 sec videos are particularly important, it's more about comparing FB views with other providers. Other video providers also have videos abandoned at very early stages -- but count them towards their average viewing metrics, and bring their averages down. Certainly Publicis and WPP, who are huge ad networks and spend Billions with FB, were pretty miffed about this. And they're a lot more knowledgeable than either of us and have a lot more at stake.

It's also hard to call it "sensible policy" - that tends to be a conscious decision, not something you do in error and find out two years afterwards. 

But I agree, that's not really the problem. The real problem is that FB runs it's own measurement. If I'm spending millions with a media company that won't let an objective third-party track its numbers, they had at least better get it right. Nor is this an error lost in complexity - they got their divisor wrong. That's school-level math, for a company that has built its value to advertisers on highly advanced personalization based on complex algorithms. If you were spending millions with them, I suspect you too would be concerned about the quality of the data you based your investment on. 

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dcawrey
dcawrey
9/26/2016 11:04:35 PM
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Platinum
Re: Bah
Ads on videos from YouTube and Facebook are a tough business. I have a hard time understanding the long-term viability of those platforms monetizing video. People don't really pay attention to the ads on YouTube, and in Facebook's case they don't even show them (yet). 

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JohnBarnes
JohnBarnes
9/27/2016 8:05:18 AM
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Platinum
Re: Bah
Adi,

Speaking up for modern metrics: what's needed here is not the "grade school math" of including everything in the average, but the "grad school math" of letting the data tell you what metric works. 

A less-than-three-second view is a different thing than a twenty-minute view, clearly; a second or two that comes down the pipe while the visitor is switching away from having been rickrolled or having clicked the wrong icon is different from the second or two of someone deciding "No, Katie Perry still stinks" but may not be measurable; and catching five seconds of a video that is 35 seconds, consisting of 7 repeats of a cat falling nto a wastebasket, is probably more of a "watch" than listening to the first song on a compilation. 

Much of that information could be captured from data YouTube is already accumulating, and packaged in a way that allowed much better pricing for advertising (better meaning a much sharper picture of exactly how much of what kind of attention they would be getting from what kind of viewer).  But that will mean both YouTube and its customers will have to move away from the obvious/intuitive stats. This whole hubbub strikes me as people insisting they'd rather have a number with a simple interpretation than one that tells them anything.

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JohnBarnes
JohnBarnes
9/27/2016 8:06:50 AM
User Rank
Platinum
Re: Bah
Oh, also wanted to concur strongly with Adi's view that FB running its own measurement and assessment system is the bigger and more real problem.

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Michelle
Michelle
9/27/2016 1:05:33 PM
User Rank
Platinum
Re: Bah
I think it would be nice if view counting methods were the same on all networks. That's a dream that'll probably never come true for most advertiser, but I bet it would be nice to have. 

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elizabethv
elizabethv
9/27/2016 6:33:00 PM
User Rank
Platinum
So.....
So my thought with this is, does it then also include just when a video is running, and doesn't necessarily mean anyone is watching it? Because on my Facebook feed, most videos start playing automatically once I scroll and certain percentage of the video screen is visible on my overall screen. I can look at the post above and below more often than not and still see that the video is playing while I am doing so. I'm not really watching the video that's playing. If that's the case, those numbers are going to be extremely skewed, because by myself alone, I'm sure my number of video watching is just about astronomical and I'm not typically watching the videos. 

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JohnBarnes
JohnBarnes
9/28/2016 7:48:15 AM
User Rank
Platinum
Re: So.....
ElizabethV,

Not only that, if you use any of the various mix features in many different music video sites, you only pick the first song; after that you're finding out what the algorithm thinks you ought to like. And the algorithm, of course, is driven by the data accumulated by millions of passive algorithm-followers just like you.

Eventually we will all perish by starving to death in a collective earworm, unable to leave our chairs because it's already played the Llama Llama song fifty times and we have to hear it again.

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Joe Stanganelli
Joe Stanganelli
9/28/2016 12:14:31 PM
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Author
Re: Bah
@John: You've hit the nail on the head, of course (as you are wont to do).  It's a lot easier for overpaid marketing execs to throw some numbers together for vanity metrics than it is to actually calculate and project ROI.

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