Comments
Re: Bah
@Michelle: And if I had wheels I'd be a wagon. ;)
This goes to Scott Adams's theory of the "confusopoly" that he espoused in The Dilbert Future some years ago. Confusopolies are forms of oligopolies where there is enough business for everyone so long as the companies involved confuse their customers and demographics enough on differentiating factors to the point that customers are unable to understand, know, or appreciate that the competing companies' products or services are essentially the same.
Michelle
9/28/2016 9:03:26 PM
User Rank Platinum
Re: Bah
@Joe I haven't read Adams' take on such things. This is no surprise to me at all. I had assumed something like this was afoot. Why choose a standard of measurement when you don't really need it to keep your customers.
freehe
9/29/2016 9:39:00 AM
User Rank Platinum
Re: Bah
@adi, good points.
freehe
9/29/2016 9:40:14 AM
User Rank Platinum
Facebook's bad math
I am not surprised the Facebook inflated their metrics. I suspect most companies do the same because they are focused on profit and wanting to stay ahead of the competition even if it means doing committing acts that are unethical or illegal.
I am curious to see the metrics if videos did not play automatically on Facebook.
freehe
9/29/2016 9:40:32 AM
User Rank Platinum
Facebook's bad math
I am not surprised the Facebook inflated their metrics. I suspect most companies do the same because they are focused on profit and wanting to stay ahead of the competition even if it means doing committing acts that are unethical or illegal.
I am curious to see the metrics if videos did not play automatically on Facebook.
freehe
9/29/2016 9:41:09 AM
User Rank Platinum
Facebook's Bath Math Raises
Sounds like the industry needs standards for calculating metrics, where is ANSI, IEEE?
JohnBarnes
9/29/2016 2:22:50 PM
User Rank Platinum
Re: Facebook's bad math
Freehe,
Metrics should reflect what the decision makers want to know. One reason for placing ads with Facebook is that videos do play automatically there. (Of course counting auto plays separately from deliberate plays would be even better -- but for that matter, radio advertisers would love to know how often you actually want to listen and how often you just weren't paying attention and left it off.
JohnBarnes
9/29/2016 2:32:33 PM
User Rank Platinum
Re: Facebook's Bath Math Raises
Freehe,
I'm not sure who would care about or benefit from there being any standard metrics. Advertisers making a big enough buy always ask for -- and can get--the raw data that they then process according to their actual specific needs. And the app providers do the same for themselves. Other than making illegal collusion easier, and giving journalists very simple stories to write, who would benefit?
faryl
9/29/2016 9:41:32 PM
User Rank Platinum
Re: Bah
I agree.
As a publicly traded company, Facebook should be getting audited on its revenue streams, meaning there either is transparency on the various monetary metrics & the way they are calculated, or else their auditors (and internal auditors) aren't doing their jobs. :-/
elizabethv
9/29/2016 10:25:04 PM
User Rank Platinum
Re: Facebook's bad math
@freehe - Exactly! The videos play whether you're watching or not (though I've noticed that feature seems to be slowing down some, not all videos play automatically anymore. I wonder if this number played into the number that posters could see of how many people actually viewed their videos. Were those legitimate views, or just auto plays that most weren't even paying attention to?
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