Comments
Re: Bah
It is a guess work with some planned strategy. What would work and what wouldn't isn't something that you can control.
Re: Bah
Just to add to what you summarized, perspective also plays an important role. That chnages a lot in terms how you read , hear or understand.
JohnBarnes
9/30/2016 10:35:20 PM
User Rank Platinum
Re: Bah
ElizabethV,
Because marketing is also very much about targeting -- making sure the right eyes are seeing your ads at the right times. That's why TV shows with huge audiences of people who don't buy enough stuff (aka geezers like me) get cancelled all the time; the numbers are okay but the targeting stinks.
Online, linger time over a video is a very good proxy for how much attention it's actually getting, and when that is synced/compared with demographics, you have an idea of the actual value of the eyes on it.
It's just that there are so many ways of figuring that, depending on exactly what you are trying to do, that I can't see any sort of standardization coming into it. Every path is different every time.
elizabethv
9/30/2016 10:08:11 PM
User Rank Platinum
Re: Bah
My guess would be that betting on Facebook is a pretty sure bet. As best I can tell, advertising is a lot of guesswork, but you know your advertisement is going to see millions of eyes if you put it on Facebook, no matter what the math looks like on their videos. At best it doesn't give an accurate view of the true success of videos being played. How that changes anything is beyond me.
dlr5288
9/30/2016 11:48:48 AM
User Rank Platinum
Re: Facebook's bad math
Good points, I agree!
I think Facebook is just trying to stay ahead of the game and rihtfully so wants the profits owed to them. As a user it doesn't really bother me, but as someone who might be more invested in Facebook I can understand the concern.
JohnBarnes
9/30/2016 7:46:58 AM
User Rank Platinum
Re: Bah
faryl,
Really? And should there be audits of the internal metrics Safeway uses to decide how much produce of each kind to commit to? (They do that many months in advance, it affects the whole economy, and it's done based on a huge data stream from the info they capture from those little discount cards.) There are even people who will argue that food is more important than online advertising.
Advertising buyers really do their own metrics and at least the competent ones don't trust everything that advertising sellers tell them. The upset about Facebook's metric seems to me to be mostly a complaint from the bleachers, not from the players.
faryl
9/30/2016 1:41:17 AM
User Rank Platinum
Re: Bah
As a user, I don't care; but I can see where advertisers might.
It's more complex from a stock-holder point of view ...After everything that happened with Enron, laws were passed so publicly-traded companies have to adhere to strict guidelines with respect to any processes that could impact revenue/profit and they get audited on them annually. Part of that would include how different metrics are measured/calculated.
(I'm not sure how Wells Fargo was able to get away with that! Crazy!)
elizabethv
9/29/2016 10:26:37 PM
User Rank Platinum
Re: Bah
@faryl - Publicly traded or not, I don't see anyone caring as much about Facebook inflating their numbers as they do Wells Fargo opening phoney accounts to inflate their numbers.... At the end of the day, I don't and have never, paid a dime to Facebook.
elizabethv
9/29/2016 10:25:04 PM
User Rank Platinum
Re: Facebook's bad math
@freehe - Exactly! The videos play whether you're watching or not (though I've noticed that feature seems to be slowing down some, not all videos play automatically anymore. I wonder if this number played into the number that posters could see of how many people actually viewed their videos. Were those legitimate views, or just auto plays that most weren't even paying attention to?
faryl
9/29/2016 9:41:32 PM
User Rank Platinum
Re: Bah
I agree.
As a publicly traded company, Facebook should be getting audited on its revenue streams, meaning there either is transparency on the various monetary metrics & the way they are calculated, or else their auditors (and internal auditors) aren't doing their jobs. :-/
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