Comments
Michelle
9/27/2016 12:45:42 PM
User Rank Platinum
How do they know?
I'm curious to know how Nielsen gets this data now that so many homes are using streaming services. Hulu allows viewers to opt-in to Nielsen tracking, but I'm unaware of others doing the same. Does Nielsen use samples from people who get the paper view tracking books? I think if all services tracked watch data for Nielsen, we might see even higher numbers for streaming than has been reported.
clrmoney
9/27/2016 1:12:04 PM
User Rank Platinum
Cord Shaving
I noticed that the black people in the red had 11.3% 218.0 that use pay tv channels so this is great for them in a way because people use it.
dcawrey
9/27/2016 5:55:54 PM
User Rank Platinum
Re: How do they know?
People don't need 200+ channels. They need a few different channels mixed in with some on-demand content. I think that's the future of video entertainment, and the sooner cable providers come to this conclusion, the better.
200 channels
I agree. The programmers need to stop including channels that nobody wants to watch with the few that people do want to watch. Too many niche channels.
elizabethv
9/27/2016 6:27:45 PM
User Rank Platinum
Re: 200 channels
@Mike Robuck - Do you know if cable providers get some kind of incentive for including those channels? I haven't ever read, and don't know for sure, but it would make sense to me that a lot of the infomercial channels might pay cable companies to be a part of their packages, believing that audiences will naturally find their way to them and some pour soul somewhere will buy their products. Plus then it makes a cable company's promos sound good, at least at first "Get Access to over 200 channels for just 49.95 a month!" Just a thought.
elizabethv
9/27/2016 6:28:49 PM
User Rank Platinum
Re: How do they know?
@dcawrey - I completely agree - it's why I left cable to begin with. If that had been an actual option, I might have stayed. I do know my Mom has Netflix with her cable package, so it seems like they are getting the idea, they are just dragging their feet to get there.
Michelle
9/27/2016 9:40:27 PM
User Rank Platinum
Re: How do they know?
I feel like we consumers have been trying to tell the cable industry just this for a very long time.
JohnBarnes
9/28/2016 8:09:11 AM
User Rank Platinum
Re: 200 channels
ElizabethV,
You've put your finger on it; there's so much room to fill in a cable delivery that adding the niche channels costs almost nothing, slightly increases attraction at the margins, and makes everything look nicer.
Other examples of this are:
the celebrated Amazon "long tail" which attracts a bigger population of readers who can get exactly what they want, and then stay and get more popular things that they already were going to consume anyway from the same outlet. (The innovation is not in having niche content, which has always been there in the relatively cheap publishing industry, but in having a way for people to get paid to write, publish, and package less-popular books).
the produce aisle in your local supermarket, which offers visions of beautiful fresh food (most of which will be thrown out or chopped into packaged salad eventually) to assure you that you are shopping in a good place, a righteous place, a place you can trust, before you buy plastic-packaged fried flour, breaded freezer snacks, and microwave-it-yourself food court staples.
And, of course, the classic case: why there's parsley on so many restaurant plates:
https://restaurant-ingthroughhistory.com/2015/03/22/why-the-parsley-garnish-2/
elizabethv
9/28/2016 8:32:40 AM
User Rank Platinum
Re: How do they know?
@Michelle - I would imagine most consumers have been expressing this desire for a long time. But in the name of profit, and fear of what profit would be like to completely radicalize how we consume cable television, changes don't occur.
elizabethv
9/28/2016 8:34:36 AM
User Rank Platinum
Re: 200 channels
@JohnBarnes - So we can see what the cable company thinks is best for us, and them in the process. I just have to wonder if they're right, or if they really did allow for more a la carte options, if customers would be so satisfied, their success would be greater than you could ever imagine. But then, we're left with, what will all those people on the infomercials do for a living??
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