Comments
mhhf1ve
10/7/2016 4:28:57 PM
User Rank Platinum
Netflix knows this well...
Every time Netflix raises its prices, it seems to lose a fair number of customers. The "new" trick that Netflix seems to be pulling is reducing the available content -- ie. keeping the prices the same, but reducing how much users can get. Luckily for Netflix, it seems to be making its "fat" selection "skinny" without too many people noticing. I don't think that the pay-TV services can really do the same thing without users noticing -- precisely because they're starting from a "channels" basis and not a search-based selection basis.
Netflix's strategy reminds me of Roberto Benigni in "Life is Beautiful" where he acts as a waiter and convinces a diner to order a meal that's the only one available by making the other choices sound less appetising....
Ariella
10/7/2016 4:40:47 PM
User Rank Author
Re: Netflix knows this well...
@mhhf1ve I don't remember that scene, but I only saw the movie back when it was out in theaters, which is almost 20 years ago now. (Wow, I feel old!) Netflix must be on some kind of marketing spree now. I'm not a subscriber. One of my kids said that it's offering a free month, suggesting that it's worth looking into. But I'd rather not get started down that path, for as I suspected, the goal is really to get you on and not notify you when you're on the paid plan. From https://help.netflix.com/legal/termsofuse?locale=en&docType=termsofuse
- You will not receive a notice from us that your free trial period has ended or that the paying portion of your membership has begun. CLICK THE "YOUR ACCOUNT" LINK AT THE TOP OF ANY NETFLIX WEB PAGE (www.netflix.com) TO FIND CANCELLATION INSTRUCTIONS. We will continue to bill your Payment Method on a monthly basis for your membership fee until you cancel.
mhhf1ve
10/7/2016 4:55:43 PM
User Rank Platinum
Re: Netflix knows this well...
I've taken advantage of the Netflix "free month" before, and it's not that bad. In fact, you can sign up and cancel immediately-- but Netflix will allow you access for the rest of the free month.
Ariella
10/7/2016 5:09:15 PM
User Rank Author
Re: Netflix knows this well...
@mhhf1ve how often can one get away with just taking the free month and not continuing to a paid membership? I'd think they'd blacklist people who do that more than once.
mhhf1ve
10/7/2016 7:00:34 PM
User Rank Platinum
Re: Netflix knows this well...
I don't think anyone outside Netflix really knows that number. You need to sign up with a credit card for the free month, so presumably they will deny you multiple free months if you try to sign up again. But if you let your subscription lapse for a year, they'll definitely try to lure you back with another free month. I know I've gotten at least two free months from Netflix -- and I have been an off-on subscriber.
afwriter
10/7/2016 10:59:37 PM
User Rank Platinum
Re: Netflix knows this well...
The first time I canceled Hulu Plus they gave me a free month to keep me. I think it is common practice now to offer a little in the hopes that we will become complacent with their services again.
mhhf1ve
10/7/2016 11:56:24 PM
User Rank Platinum
Re: Netflix knows this well...
I suspect that Hulu knows price sensitive users aren't going to want to subscribe during the "off-season" when few new shows are running. July and August are probably tougher months for subscriber revenue for Hulu. I wouldn't be surprised if that was baked into their licensing deals.
Michelle
10/8/2016 4:05:58 PM
User Rank Platinum
Model modification
I don't know a lot about the distribution model, but it seems like a lowering of access fees to providers is in order. Streaming and cable providers could offer more competitive packages if thier own fees were less. It seems like these fees are paid over and over by all providers. It might be time to focus on high subscriber numbers, rather than higher fees per subscriber.
Ariella
10/8/2016 8:02:31 PM
User Rank Author
Re: Netflix knows this well...
< July and August are probably tougher months for subscriber revenue for Hulu. > @mhhf1ve interesting observation. Back when I was a kid, and standard TV consisted of 3 networks plus 5, 9, 11, 13 ( PBS) and some unidentified channels beyond 13, summer was kind of dead time for TV when reruns dominated the programming. But I think that seasons run a bit differently now, or else there's some variation on different channels. I get the impression the fall season starts a bit later than it used to and that there may be some variation with shows that divide their seasons in different times of the year.
mhhf1ve
10/9/2016 12:43:47 AM
User Rank Platinum
Re: Netflix knows this well...
TV seasons are definitely changing. More "channels" are starting "off-season" shows to scoop up the younger viewers who might have the summer off from school to binge watch shows.
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