Contributors   |   Messages   |   Polls   |   Resources   |  
Comments
clrmoney
clrmoney
10/14/2016 10:36:48 AM
User Rank
Platinum
Sports Losing viewers
Maybe they are losing some of their viewers in a way because I don't see how can people stand to watch football looking at a field all day like the visual to me but that may be just a small portion but overall I think it will be okay.

50%
50%
mpouraryan
mpouraryan
10/16/2016 12:17:06 PM
User Rank
Platinum
Re: Sports Losing viewers
Just like all other aspects of life we've been privy to, they will find a way to reinvent themselves no doubt and survive.    

50%
50%
dcawrey
dcawrey
10/16/2016 4:29:52 PM
User Rank
Platinum
Re: Sports Losing viewers
I still like to watch sports, and I think a lot of other people do too. 

The big change is just how sports is consumed. A lot of games, especially American football, have a lot of breaks in the action. This has led to people filling that time with other distractions, and has changed the way we experience live sports. 

50%
50%
Joe Stanganelli
Joe Stanganelli
10/16/2016 8:44:17 PM
User Rank
Author
Re: Sports Losing viewers
I used to be a huge baseball fan.  And not just for my local team (the Red Sox) -- but for all of baseball.  I watched every Red Sox game and every other baseball game I could that happened to be on.  I participated in multiple fantasy baseball leagues.  I lived, breathed, ate, and slept baseball most of the year.

Then I finished up law school and had to study for the Bar -- so I had to prioritize.

I miss it sometimes though.

50%
50%
afwriter
afwriter
10/14/2016 5:16:10 PM
User Rank
Platinum
Changing Priorities
It used to be that any live programming was must-see TV, now we get "the best ofs" the next day on Facebook and don't need to watch the prime time and late night shows.  To me, live sports is the last bastion of live programming, but a lot of people are content with catching up on Sports Center's top 10.  While the numbers may decline slightly I would predict that when it comes to lives sports they will level off or maybe even grow again.

50%
50%
elizabethv
elizabethv
10/16/2016 5:07:46 AM
User Rank
Platinum
Re: Changing Priorities
@afwriter - that's a great point that you just don't need to watch something live anymore to find out what happened. I have to wonder if the decline is being seen more by some teams than others. It would be interesting to see if there is a team by team breakdown and you could see further into what might be causing the decline in programming. 

50%
50%
Michelle
Michelle
10/16/2016 5:35:05 PM
User Rank
Platinum
Re: Changing Priorities
@afwriter I think you're right about the shift in priorities. Spending muliple hours watching a live event doesn't fit into a lot of schedules these days. I would assume DVR has helped move sports viewing away from as-it-happens live broadcasting.

50%
50%
Joe Stanganelli
Joe Stanganelli
10/16/2016 8:42:08 PM
User Rank
Author
Re: Changing Priorities
Social media and online video have made after-the-fact highlights more accessible  And, because of the viral nature of these clips, people don't feel like they're missing out so much as opposed to back when they used to hear about great games and amazing plays from their friends or see them on SportsCenter (or the like).  So it could be problematic for the industries involved.

On the other hand, the die-hards, the purists, the so-called "real fans" will -- I suspect -- continue to prefer live over replays, clips, and DVR.

100%
0%
Adi
Adi
10/17/2016 7:48:52 AM
User Rank
Author
Re: Changing Priorities
@Joe - yes, there's a whole social component to this as well. A lot of sports is watched in pubs and bars, or at friend's houses, or even as a family. That all fits with live viewing, difficult to see that changing. 

50%
50%
DHagar
DHagar
10/18/2016 10:25:57 PM
User Rank
Platinum
Re: Changing Priorities
@Adi, that is a great motivator.  Yes the shared experience (ie Cheers Bar) that you and Joe are referring to is a value-added experience.  Developing more social settings and delivering to those settings could revive some of the losses - such as group polling, blogs, and other applications from social media.

50%
50%
Joe Stanganelli
Joe Stanganelli
10/16/2016 8:45:34 PM
User Rank
Author
Re: Changing Priorities
Perhaps the best argument for the idea that live sports will continue to survive is the Olympics -- where everyday people continue to care very deeply about seeing it live.

50%
50%
dcawrey
dcawrey
10/18/2016 12:03:00 AM
User Rank
Platinum
Re: Changing Priorities
Even the rattings for the Olympics were down. It's clear viewing habits are changing. People don't sit around glued to the television anymore. They are doing multiple things at once, something my grandfather would have considered crazy. 

50%
50%
DHagar
DHagar
10/18/2016 10:22:46 PM
User Rank
Platinum
Re: Changing Priorities
@dcawrey, I believe you are correct in that the viewing habits are changing.  People have too many other options and are not as willing to sit through an entire game any more.

I also believe that the alternatives, including social media, will keep the markets fragmented.

I think it will be hard to amass the viewing markets that they have had in the past.

50%
50%
elizabethv
elizabethv
10/25/2016 4:47:21 PM
User Rank
Platinum
Re: Changing Priorities
@DHagar - You make a great point, social media changes the "game" per se where viewing habits are concerned as well. If have your news feed is posting updates about the game, there isn't much need to stay glued to a set to make sure you don't miss anything. And if someone mentions an amazing play, and you want to go back and see it, it is generally pretty easy to catch a replay, and if it's too late for that, there's always the internet to help you find it....

50%
50%
DHagar
DHagar
10/25/2016 5:27:12 PM
User Rank
Platinum
Re: Changing Priorities
@elizabethv, great examples.  Plus, you may actually be wanting to know the scores and "tune in" to several games at once.  In today's environment the customer is in the driver's seat.

50%
50%
elizabethv
elizabethv
10/29/2016 10:03:52 AM
User Rank
Platinum
Re: Changing Priorities
@DHagar - it also just occurred to me that Google gives you game scores and updates as the games progress. So you really never even have to tap into Facebook. An alert goes on a banner on the top of my phone every time either team scores - once I let Google know what teams I want to know about. I only have two teams that Google updates me on though, and I'm not sure if there's a limit on the number of teams you can be updated on. I know there are people who would want to know all of the scores for all of the games. 

50%
50%
DHagar
DHagar
10/31/2016 2:59:42 PM
User Rank
Platinum
Re: Changing Priorities
@elizabethv - great example of what most people really want - to know who's winning. And I don't think there are limits - because there are more limits to how many games are being played at one time.  People today want to know the results, unless the true sports fans - who want to watch the entire game played out.

50%
50%
elizabethv
elizabethv
10/19/2016 8:53:20 AM
User Rank
Platinum
Re: Changing Priorities
@dcawrey - I completely agree. I haven't been watching the debates at all, I don't much see the point. I'll just read about them later and save my blood pressure. There are so many ways to find out about what might have happened on something you want to watch, watching live just isn't as important as it used to be. Heck, you don't even really have to watch TV shows at all anymore if you don't want. Just about every show has its own Wiki to update you. (Honestly I prefer that too. No doubt I'll read the Wiki about The Walking Dead on Sunday before I actually watch the episode, that way I'm not too overwhlemed when I watch the episode.)

50%
50%
freehe
freehe
10/29/2016 3:40:09 PM
User Rank
Platinum
Sports Programming Losing Edge
Yes sports programming is losing its edge. Nothing last forever and the sports programming companies are still using the old model of getting sales and retaining viewers. Viewers have so many options now that companies must change their business model to remain competitive and successful.

Reality TV has captured a huge audience as well as new and independent tv show options such as Amazon Prime, Hulu and Netflix. Viewers can record and watch sporting events at any time versus before forced to watch them live.

 

50%
50%
elizabethv
elizabethv
10/30/2016 9:19:15 AM
User Rank
Platinum
Re: Sports Programming Losing Edge
@freehe - That's a pretty valid point. Sports owners don't really seem to be changing their game plans any to try to earn or retain the viewership of their consumers. It's just business as usual. I'm not a big sports person, but I would imagine the biggest chunk of their revenue comes from actual sporting events anyway, which is a different beast altogether. Even as someone who doesn't watch a whole lot of sports, I do enjoy going to a sporting event, even for teams, and sports I have no interest in. Even so, people are probably more likely to spend the insane amount on tickets to go to a sporting event if they enjoy watching the team. What better way to gain fans and people who want to watch your team than making sure they are willing to watch it on TV too. 

50%
50%
dlr5288
dlr5288
10/31/2016 7:02:56 PM
User Rank
Platinum
Re: Sports Programming Losing Edge
Yes, I agree! I understand that comapnies want to keep things how they have always been. Don't want to chnage. However, they have to keep up with the times and other businesses that are changing.

50%
50%
JohnBarnes
JohnBarnes
10/19/2016 10:44:20 PM
User Rank
Platinum
Maybe it's just a tl;dr world
Just a suggestion, pulling several threads together here, but in some seriousness: sports events build meaning over time. You can't know whether a given play will or won't mean anything 3/4 of the way through the game before it begins, let alone what it will mean. Part of the pleasure of following a game, for hundreds of years, has been watching the slow formation of meaning, and then seeing that meaning change explosively with a big play or a surprising turn.

But nowadays, nobody does that except the sportscasters (and some of us fossils). So there's little point in a live game, because you don't care what comes next or what could happen; you can get that from the little score box at the bottom of the screen. Many of the audience just want to see that amazing moment of grace, strength, or speed, and then cut to the next one.

Seems dull to me but that's what the ratings seem to be saying.

50%
50%
elizabethv
elizabethv
10/24/2016 4:51:28 AM
User Rank
Platinum
Re: Maybe it's just a tl;dr world
@JohnBarnes - I would completely agree - it is definitely a tl;dr world. I'm not a big sports fan, so the beauty you see in watching a full game is lost on me. I do enjoy the Yankees (family tradition) but seeing regular season games are rare to begin with, so I've become so accustomed to just checking the final scores at the end of the game I think that's probably all I would do even if I suddenly had the ability to watch the games regularly. In the rare occasion anymore that they actually make it to the play-offs, I'll try to catch a few games. But just the knowledge of the ending score is really just enough for me. Thinking about that long term I can see how it wouldn't make for a very profitable season if everyone was just happy with the end score. 

50%
50%
Itsmeshawn22
Itsmeshawn22
10/21/2016 5:41:31 PM
User Rank
Platinum
sports programming losing its edge
I agree with direct tv they do have the best subscriction with american football (nfl). I believe that direct tv will allways be great with ports subscribtions such as NFL, NBA, Hockey, etc. I really cant believe that the nfl 13.4% this year.I would allways thought that the nfl would never go down. I think it is great that the olympics streaming went up 29% from previous games.

50%
50%


Latest Articles
Italy's 5G auction could exceed a government target of raising €2.5 billion ($2.9 billion) after attracting interest from companies outside the mobile market.
The emerging-markets operator is focusing on the humdrum business of connectivity and keeping quiet about some of its ill-fated 'digitalization' efforts.
Three UK has picked Huawei over existing radio access network suppliers Nokia and Samsung to build its 5G network.
Vendor says that it's its biggest 5G deal to date.
Verizon skates where the puck is going by waiting for standards-based 5G devices to launch its mobile service in 2019.
On-the-Air Thursdays Digital Audio
Orange has been one of the leading proponents of SDN and NFV. In this Telco Transformation radio show, Orange's John Isch provides some perspective on his company's NFV/SDN journey.
Special Huawei Video
10/16/2017
Huawei Network Transformation Seminar
The adoption of virtualization technology and cloud architectures by telecom network operators is now well underway but there is still a long way to go before the transition to an era of Network Functions Cloudification (NFC) is complete.
Video
The Small Cell Forum's CEO Sue Monahan says that small cells will be crucial for indoor 5G coverage, but challenges around business models, siting ...
People, strategy, a strong technology roadmap and new business processes are the key underpinnings of Telstra's digital transformation, COO Robyn ...
Eric Bozich, vice president of products and marketing at CenturyLink, talks about the challenges and opportunities of integrating Level 3 into ...
Epsilon's Mark Daley, director of digital strategy and business development, talks about digital transformation from a wholesale service provider ...
Bill Walker, CenturyLink's director of network architecture, shares his insights on why training isn't enough for IT employees and traditional ...
All Videos
Telco Transformation
About Us     Contact Us     Help     Register     Twitter     Facebook     RSS
Copyright © 2024 Light Reading, part of Informa Tech,
a division of Informa PLC. All rights reserved. Privacy Policy | Cookie Policy | Terms of Use
in partnership with