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JohnBarnes
JohnBarnes
10/30/2016 11:13:34 PM
User Rank
Platinum
Re: OTT in Eastern Europe
freehe,

I think, just as much, that existing OTT systems need to be reinveted for the "many small population languages" situation. The people, after all, don't exist to buy OTT; OTT exists to be bought by the people. So if something's got to change, people have existential priority.

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JohnBarnes
JohnBarnes
10/30/2016 11:10:26 PM
User Rank
Platinum
Re: Hello, advertising....?
Joe, Faryl,

Not unlike a stage director's trick I learned from the great Richard Palmer: when actors are not being expressive enough, have them rehearse in neutral-face masks. That forces them to use their whole body to communicate.  (Or for that matter, when I use the Whelan Instant Acting system (actors make an audio tape of the scene, and then perform it while it plays on a tape), I have to ferociously enforce the rule against lip-synching). Humans have so evolved to use words that they're always easiest -- but not necessarily best.

And for transnational advertising, gesture and visuals can and should carry the day.

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faryl
faryl
10/30/2016 3:51:20 AM
User Rank
Platinum
Re: Hello, advertising....?
Great sponsorship opportunity for Northface (or other cozy athletic wear) though!

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faryl
faryl
10/30/2016 3:47:57 AM
User Rank
Platinum
Re: Hello, advertising....?
I'd never considered that before. Guess I always assumed Europeans were just wittier than we are over here :)

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mpouraryan
mpouraryan
10/29/2016 7:48:03 PM
User Rank
Platinum
Re: OTT in Europe
As I join in noting how Ari yet again laid out a compelling update, I won't consider us Americans "Boorish"--we are insisting on choices and the ability to "think freely".   That's not so bad--is it?

 

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freehe
freehe
10/29/2016 3:55:17 PM
User Rank
Platinum
OTT in Eastern Europe
It seems like the senior management need some expertise in OTT to help them develop sound, feasible and effective strategies that can generate revenue as well as create new products and serices for additional revenue streams.

It is unfortunate that they did not realize that the OTT services struggle given the diversity of languages and the limited population of each country in certain regions and that offering a pay OTT service is difficult to monetize.

It is great that some OTT companies encourage cord cutting.

 

 

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freehe
freehe
10/29/2016 3:53:04 PM
User Rank
Platinum
Advertising for OTT
@Adi, Good point about advertising, That is definitely another area to explore for revenue generation.

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Mike Robuck
Mike Robuck
10/28/2016 4:50:28 PM
User Rank
Author
Re: OTT in Europe
@afwriter: Me too! I've covered video from the cable end for years, but it was pretty much always US centric with a bit of Rogers, Shaw or Videotron thrown in. So it's good to hear about these different services, especially as video is evolving. Adi does a great job. 

The whole soccer thing has sociological overtones: "I'm going to stream the game to a small screen because my team sucks. Wait, my team is pretty good; I'm going to watch it with friends in a bar now." 

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afwriter
afwriter
10/28/2016 1:53:54 PM
User Rank
Platinum
Re: OTT in Europe
I have been rather vocal in my opposition to Pay-TV provider offering their own OTT services since the market is already so crowded, but it sounds like that would be the perfect solution in some of these countries.  It would be more of a targeted OTT with a smaller stable instead of, "Here's a million movies, but you will only really want to watch 3 of them."


I suffer from being a boorish American sometimes and don't think about how these services may operate in other countries so I enjoy having my eyes opened by articles like this one. 

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Joe Stanganelli
Joe Stanganelli
10/28/2016 11:03:18 AM
User Rank
Author
Re: Hello, advertising....?
@John: Indeed, to this end, this is why we see European commercials and ad campaigns go "viral" more so than American ones -- because they HAVE to be well thought out and well executed and clever and engaging and relatable, for the very reasons that you mention.

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