Comments
clrmoney
10/31/2016 11:04:30 AM
User Rank Platinum
Demanding more pay tv
I know we use pay tv for channels to purchase online etc. so I don't see what's the demand for when thay have a lot of customers. I think there they are better ways to work with than just pay tv.
Stats
The average number of titles offered per month by pay-TV providers was 37,750, compared with 8,803 from Netflix Inc. (Nasdaq: NFLX) and 17,218 from Amazon.com Inc. (Nasdaq: AMZN) Interestingly, the number of Netflix titles has actually come down -- it was 9,635 last year.
These stats are pretty interesting. I also see that gap is not small when compared to Netflix and/or Amazon. For me this is very interesting as i don't belong to the crowd that thinks about pay-TV anytime.
VoD Vs Live
VoD is, however, eating into live viewing. Average minutes viewed per telecast tuned (essentially the length of time any single piece of content was viewed without changing channels or ending a VoD session) is 24 minutes for VoD and 16 minutes for live TV. I think that is at least somewhat affected by TV viewing behavior -- it is both faster and far more natural to flip channels than to start and end VoD sessions.
Very interesting distinguishion. Very impressive also.
Adi
10/31/2016 12:35:13 PM
User Rank Author
Re: Stats
@ms. akkineni - its a good point. OTT is eating away at more traditional forms of consumption, but it's not quite as widespread or at least all-encompassing a phenomenon as it may seem from reports.
Michelle
10/31/2016 3:57:13 PM
User Rank Platinum
No cords
Does there happen to be any data on those who only use streaming and on-demand? These folks have never had cable -- they do exist, right?
dlr5288
10/31/2016 6:33:15 PM
User Rank Platinum
Re: Stats
For me personally I dont mind paying for Netflix because I enjoy it so much. I probably watch that more than regualr tv anyway.
dcawrey
10/31/2016 7:14:19 PM
User Rank Platinum
Re: Demanding more pay tv
This makes a lot of sense.
It seems no matter where it is I go, whether it is a AirBnB or hotel, I'm looking at my VoD options. Over the air content is messy, in that I have to start when it does and then it has a bunch of ads. This is why video on demand is just a superior option.
Re: Stats
@dlr5288:
I belong to the same club. We enjoy lot of netflix at home.
dlr5288
10/31/2016 9:41:17 PM
User Rank Platinum
Re: Stats
I just think it's so much easier. If I do want to watch something on regular tv though I usually just watch it OnDemand.
faryl
10/31/2016 11:49:48 PM
User Rank Platinum
Re: Demanding more pay tv
Seriously - between being limited to what time you have to watch something and then also having to sit through ads, there's little incentive to watch live TV anymore!
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