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clrmoney
clrmoney
11/14/2016 12:36:17 PM
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Platinum
AT&T Crowdsourcing
AT&T has many employess for crowdsourcing and with over 130,000 registered is great to make is useful and valuable to customers.

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dcawrey
dcawrey
11/14/2016 12:49:43 PM
User Rank
Platinum
Social
Great idea - more companies should be doing this.

I think the genesis of things like this really come from social media. Because of its rise, people now realize they have a larger voice than maybe they originally thought. 

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cweinsch@optonline.net
cweinsch@optonline.net
11/14/2016 12:59:57 PM
User Rank
Author
Poll: What is your opinion of AT&Ts TIP approach?
>Great for a big company, but limited use for smaller firms.

>Just the right thing in the current evolving business landscape.

>Overrated. Employees should stick to their knitting.

>Nothing wrong with it, but it's unlikely to consistently produce winners.

Please comment below...

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Adi
Adi
11/14/2016 1:00:01 PM
User Rank
Author
Open door, Idea box
It's not a new concept, in that companies have often encouraged employees to contribute ideas -- it's the old "my door is always open" line really. But I've always wondered how often that line is meant honestly. More often than not, I suspect it's what is expected, so trotted out dutifully. But really, managers are swamped and busy and don't really want direct reports bothering them. 

This is new technology and web platforms allowing for a previously clumsy process to be made more efficient and more effective, because it's not dependent solely on the vision and initiative of the employee's direct manager. And there's a structured process to get reactions from across the company, and seperate the best ideas. I do wonder though, how sustained enthusiasm is for the "reviewing" function. Are employees who review and support ideas given some sort of incentive for doing so?

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Ariella
Ariella
11/14/2016 3:16:56 PM
User Rank
Author
Re: Open door, Idea box
I like the idea but wonder if the winners expect to get more than just recognition. Several years ago I wrote about Betterfific, which extends crowdsourcing for companies to anyone who checks the site or subscribes to its emails. Winners are offered some kind of compensation, cash or other prizes. 

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afwriter
afwriter
11/14/2016 4:42:23 PM
User Rank
Platinum
Re: Social
I echo this exactly.  Too often businesses run the opposite way where a few higher ups makes descisions without knowing how things are being run at the ground level.  Getting ideas from employees will allow the company to see what is working and what isn't at every level of the busines.

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afwriter
afwriter
11/14/2016 4:46:44 PM
User Rank
Platinum
Re: Poll: What is your opinion of AT&Ts TIP approach?
Just the right thing.  It doesn't matter how big the firm is they could always use fresh ideas. 

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Co-found75847
Co-found75847
11/18/2016 5:05:43 AM
User Rank
Steel
Re: Poll: What is your opinion of AT&Ts TIP approach?
INterested to know how the ideas split across different innovation horizons - from tweaking the CORE business, to entering NEW MARKETS to TRANSFORMATION. I expect the vast majority are the first category.

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JohnBarnes
JohnBarnes
11/20/2016 9:51:03 PM
User Rank
Platinum
Re: Poll: What is your opinion of AT&Ts TIP approach?
Ideation is an evolutionary process (the point of the late great Gregory Bateson's argument in MIND AND NATURE: A NECESSARY UNITY). Of course it is unlikely that any one employee idea will be valuable; the great majority of mutations in a species make no difference and when you take out the ones that make no difference, the majority of the remainder are fatal.  So what? That's what the selection process is about, and your selection process appears to be smart and effective.  If the selection process runs right, then all you need is enough going into the hopper on the input side -- and you appear to have that.

 

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JohnBarnes
JohnBarnes
11/20/2016 9:54:25 PM
User Rank
Platinum
Re: Poll: What is your opinion of AT&Ts TIP approach?
The biggest reason this might not work as well in  a small firm is that a smaller population tends to have a higher fraction of shared information, because in a smaller firm there's apt to be less to know about (fewer markets, customers, products, etc.) and employees wear more hats (and thus have to know about more things). When the mutual information in a system is larger, the information value of any one message tends to be lower (I just learned that in my data science class!) So a smaller company in a tighter niche might be more of an echo chamber, but that doesn't mean the process has no value; it just means you have to find a way to get more novel input into it.

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