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Adi
Adi
11/17/2016 8:15:47 AM
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Re: Kids with Online Video
Yes, I think the on-demand nature of OTT is a powerful driver, and maybe more so for children. Many are growing up without the concept of broadcast schedules, and having to wait for a show to go on-air.

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Ariella
Ariella
11/16/2016 4:11:03 PM
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Re: Kids with Online Video
@vnewman I agree. I found something from 2013 that said that UK kids are more bigger smartphone users than their US counterparts https://www.emarketer.com/Article/UK-Teens-Far-Outshine-US-Counterparts-Smartphone-Usage/1009837 But those numbers may have changed over the past 3 years.

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vnewman
vnewman
11/16/2016 1:12:58 PM
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Re: Kids with Online Video
Does anyone know of a comparable US study?  I think those numbers would be interesting to see...

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vnewman
vnewman
11/16/2016 1:10:33 PM
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Re: Kids with Online Video
It makes sense in that kids are all about immediate gratification right?  YouTube is always on and you can find pretty much anything you are looking for overall.  There are tons of options to choose from and since kids are not so choosy to begin with, those kids of videos do the trick.  It will surely shape their consumption needs in the future - I guess how remains to be seen...

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dcawrey
dcawrey
11/16/2016 12:34:50 PM
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Re: Kids with Online Video
I'm actually surprised to read three and four year olds are spending so much time online.

Yet this is the way things are now. Less time will be spent in front of the television and more on devices. I hope this is a good thing, and that children are learning useful thing that maybe TV doesn't provide. 

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afwriter
afwriter
11/16/2016 12:34:07 PM
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Annecdote
My 6-year-old does not have a smartphone or tablet, but she knows how to work the Roku and will watch Shopkins unboxing videos on Youtube all day if she is not regulated.

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Ariella
Ariella
11/16/2016 11:37:19 AM
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Re: Kids with Online Video
< 33% of eight- to 11-year-olds have a smartphone, and 80% of 12- to 15-year-olds.> @Adi, so my kids claim about the way things are here. And of course, once the trend starts, kids argue that it becomes a necessity as part of the crowd to have what "everyone" else has. I still think it's absurd and that don't really like the way kids usually don't even talk to each other on the phones b/c they live in a world of chat communication.

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Adi
Adi
11/16/2016 11:35:18 AM
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The new comms
Video will likely develop into the communication method of choice for some. Live streaming in particular is likely to grow sharply within this demographic in coming years, with facebook pushing it aggressively now. So you have to expect more video consumption. And there's going to be more multitasking, so we might have someone live streaming their watching TV -- that's going to give the TV measurement companies a headache. 

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clrmoney
clrmoney
11/16/2016 10:50:01 AM
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Kids with Online Video
Kids going into the online video well is okay because the video world is rising and the computer technology keep advancing so this may be a positive outcome for them.

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