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afwriter
afwriter
11/25/2016 5:02:01 PM
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Platinum
The Numbers
<Nearly 40% of viewers looked for or actually purchased a product after viewing a commercial on TV>


That is staggering!  Who says television advertising is dead?  I know that I am part of the 63% that is always working while I watch TV and I have definitley done more research on a product that I have seen in a show or in on a commercial. 

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clrmoney
clrmoney
11/25/2016 5:38:41 PM
User Rank
Platinum
digital everything
I'm not surprised by this with everything going on with new technology and gadgets coming out you can be easily distracted by certain things.

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freehe
freehe
11/26/2016 12:50:15 PM
User Rank
Platinum
Re: The Numbers
Nearly 40% of viewers looked for or actually purchased a product after viewing a commercial on TV.

That explains why so many Americans are in debt, live paycheck to paycheck and have little to no retirement savings.

When you spending hours watching advertisements it is very tempting to make a purchase, in many cases I suspect the item purchased is not needed and will collect dust in a closet or be regifted.

 

 

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freehe
freehe
11/26/2016 12:52:13 PM
User Rank
Platinum
Digital Multitasking
Thee statistics are skewed because they assume that if a TV is on the person is watching it. Many people just like to hear the sound when multitasking, eating or sleeping.

Of course there is no way to actually know if a person is actually watching TV or if the TV is just on for sound but I suspect these numbers are much lower in terms of people actually watching TV shows each day.

 

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Ariella
Ariella
11/26/2016 5:59:00 PM
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Author
Re: Digital Multitasking
@freehe yes, there are some people who just leave the TV on all day. But there are also those who do tweet and interact online while watching -- sometimes about what theyr're watching. In that case, it can be a positive thin, both for the show and for the ads that stimulate people to look up the businesses featured.

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ms.akkineni
ms.akkineni
11/27/2016 11:26:14 PM
User Rank
Platinum
TV Time
The study found that watching TV was no longer a dedicated activity for most viewers.....

This is so true. Watching TV has become a side activity for majority of the viewers. There is lot of multitasking that goes along the side and that makes perfect sense. If something is important, that automatically draws required attention.


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ms.akkineni
ms.akkineni
11/27/2016 11:28:52 PM
User Rank
Platinum
Re: The Numbers
@freehe:

Can't agree more with you. This trend always surprises me as no advertisement really made me do any research on the product or makes me inclinced to buy.

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ms.akkineni
ms.akkineni
11/27/2016 11:33:32 PM
User Rank
Platinum
Re: Digital Multitasking
@Ariella: So true, I am aware that many people have the TV running through out the day.

Ears surely catch interesting things and tweets / pics at that time is an interesting part.

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Adi
Adi
11/28/2016 4:48:14 AM
User Rank
Author
Re: The Numbers
@afwriter, @ariella - you both make a good point. TV advertising, as a linear broadcast may be weakening, but it's ability to aggregate and interrupt audiences is still unmatched. Coupled with a digital "return path", it becomes extremely powerful. Agencies and advertisers have been looking for a way to combine the positive attributes of TV advertising with full 2-way interactivity for decades, maybe what was missing was social media and device/media multitasking.

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Adi
Adi
11/28/2016 4:50:43 AM
User Rank
Author
Re: TV Time
I think there are advantages to multitasking and adding interactivity to the TV viewing experience. And I will agree that getting relevant information while viewing a show is more likely to be retained, due to the context. But - speaking purely at an individual level -- I do notice I am having trouble getting as engaged, as absorbed with TV programming now, as compared to even 3-4 years ago. It could be a number of issues, but I wonder if my ability to focus is being compromised by my media multitasking. 

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