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afwriter
afwriter
11/25/2016 5:02:01 PM
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The Numbers
<Nearly 40% of viewers looked for or actually purchased a product after viewing a commercial on TV>


That is staggering!  Who says television advertising is dead?  I know that I am part of the 63% that is always working while I watch TV and I have definitley done more research on a product that I have seen in a show or in on a commercial. 

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freehe
freehe
11/26/2016 12:50:15 PM
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Re: The Numbers
Nearly 40% of viewers looked for or actually purchased a product after viewing a commercial on TV.

That explains why so many Americans are in debt, live paycheck to paycheck and have little to no retirement savings.

When you spending hours watching advertisements it is very tempting to make a purchase, in many cases I suspect the item purchased is not needed and will collect dust in a closet or be regifted.

 

 

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ms.akkineni
ms.akkineni
11/27/2016 11:28:52 PM
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Re: The Numbers
@freehe:

Can't agree more with you. This trend always surprises me as no advertisement really made me do any research on the product or makes me inclinced to buy.

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faryl
faryl
11/29/2016 3:32:38 AM
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Re: The Numbers
The success of days like Black Friday & Cyber Monday seem to prove your point.

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freehe
freehe
11/26/2016 12:52:13 PM
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Digital Multitasking
Thee statistics are skewed because they assume that if a TV is on the person is watching it. Many people just like to hear the sound when multitasking, eating or sleeping.

Of course there is no way to actually know if a person is actually watching TV or if the TV is just on for sound but I suspect these numbers are much lower in terms of people actually watching TV shows each day.

 

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Ariella
Ariella
11/26/2016 5:59:00 PM
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Re: Digital Multitasking
@freehe yes, there are some people who just leave the TV on all day. But there are also those who do tweet and interact online while watching -- sometimes about what theyr're watching. In that case, it can be a positive thin, both for the show and for the ads that stimulate people to look up the businesses featured.

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ms.akkineni
ms.akkineni
11/27/2016 11:33:32 PM
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Re: Digital Multitasking
@Ariella: So true, I am aware that many people have the TV running through out the day.

Ears surely catch interesting things and tweets / pics at that time is an interesting part.

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faryl
faryl
11/29/2016 3:34:19 AM
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Re: Digital Multitasking
I'm guessing that since this was a survey, people self-reported what they do (which leads to its own set of data issues!).

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Adi
Adi
11/28/2016 4:48:14 AM
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Re: The Numbers
@afwriter, @ariella - you both make a good point. TV advertising, as a linear broadcast may be weakening, but it's ability to aggregate and interrupt audiences is still unmatched. Coupled with a digital "return path", it becomes extremely powerful. Agencies and advertisers have been looking for a way to combine the positive attributes of TV advertising with full 2-way interactivity for decades, maybe what was missing was social media and device/media multitasking.

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Ariella
Ariella
11/28/2016 8:43:17 AM
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Re: The Numbers
@Adi yes, I know marketers do try to capitalize on that and get more insight than Nielsen ratings provide. That's why we've seen a lot more discussion of "second screen" possibilities in the past couple of years. This article http://lab.secondstreet.com/articles/second-screen-engagement-campaigns/ is one example.

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ms.akkineni
ms.akkineni
11/28/2016 12:51:25 PM
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Re: The Numbers
@Ariella:

Good information. Thanks for sharing the link.

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faryl
faryl
11/29/2016 3:41:19 AM
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Re: The Numbers
Does this mean that 40% of respondents said that at some point they have looked for or purchased a product after seeing a commercial, or that 40% of commercial viewers look for/purchase the product after seeing it? If the former, I'm kind of surprised it's that low, given the amount of shopping done online these days (how many people could say they've not done that for at least one thing?) The latter seems to indicate a really high conversion rate of turning viewers into purchasers though.

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clrmoney
clrmoney
11/25/2016 5:38:41 PM
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digital everything
I'm not surprised by this with everything going on with new technology and gadgets coming out you can be easily distracted by certain things.

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ms.akkineni
ms.akkineni
11/27/2016 11:26:14 PM
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Platinum
TV Time
The study found that watching TV was no longer a dedicated activity for most viewers.....

This is so true. Watching TV has become a side activity for majority of the viewers. There is lot of multitasking that goes along the side and that makes perfect sense. If something is important, that automatically draws required attention.


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Adi
Adi
11/28/2016 4:50:43 AM
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Re: TV Time
I think there are advantages to multitasking and adding interactivity to the TV viewing experience. And I will agree that getting relevant information while viewing a show is more likely to be retained, due to the context. But - speaking purely at an individual level -- I do notice I am having trouble getting as engaged, as absorbed with TV programming now, as compared to even 3-4 years ago. It could be a number of issues, but I wonder if my ability to focus is being compromised by my media multitasking. 

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ms.akkineni
ms.akkineni
11/28/2016 7:56:24 AM
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Re: TV Time
@Adi:

Absolutely there is no denial when you think about diluting focus with parallel media activity on the side. And that pretty much would be a personal choice that we all make appropriately. But that is a good point. 

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faryl
faryl
11/29/2016 3:43:26 AM
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Re: TV Time
I can't watch "live" television anymore because I forget to pay attention!

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Adi
Adi
11/29/2016 5:07:03 AM
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Re: TV Time
@faryl - I'm noticing that problem too. Even when there's no need, I find myself reaching for my smartphone during most shows. There's something a bit troubling about it; if I'm like this in my forties, how well will coming generations be able to maintain their focus? Will everything have to be condensed into 30-second sound bites to communicate with them, and what does that mean for more nuanced, complex issues? 

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faryl
faryl
11/30/2016 12:14:43 AM
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Re: TV Time
I do the same!

And then I realize I just missed something, so rewind it, but rewind it too far, so get redistracted by my phone before the part I just missed plays again, resulting in an embarrassing cycle that happens way too frequently :-)

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elizabethv
elizabethv
11/30/2016 3:22:51 AM
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Platinum
Re: TV Time
@faryl - that exact same scenario may or may not have played itself out in my life at least a few times in the last year or so..... I may or may not be fairly used to scolding myself for looking at my phone far more than I really should be.... Honestly though i just put a picture on my phone reminding me that each day with my kids is a gift because sometimes I feel guilty about looking at my phone when I should be focusing on them - and then I feel like a horrible mother. It's insane how addicting that little device can be. 

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dlr5288
dlr5288
12/31/2016 3:17:17 PM
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Re: TV Time
That's such a cute and good idea! I am guilty of this too I spend too much time on my phone and not enough with the people around me.

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ms.akkineni
ms.akkineni
12/31/2016 3:38:07 PM
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Re: TV Time
This sounds so much like my son. And i absolutely can't stand him for that. I think with these gadgets eye contact is no longer standard for conversation. For any question there has to be delay in response from my son(if a response comes?) despite of me repeating the question but never with eye contact only because he can't get his eyes off his phone.

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dlr5288
dlr5288
12/31/2016 3:51:00 PM
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Re: TV Time
I'm guilty of this I must admit. If someone's trying to have a conversation with me and I'm on my phone I totally zone out. I'm trying to get better though!

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ms.akkineni
ms.akkineni
1/30/2017 9:16:48 PM
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Re: TV Time
Yes, I have witnessed so many people doing this and am not good fan of such situations. I am not very engaged with my phone myself and probably that is why I am not in favor of that.

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dlr5288
dlr5288
1/31/2017 4:17:47 PM
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Platinum
Re: TV Time
Yes, me too! I'm trying not to be on my phone as much when I'm around other people. I've just become so accustomed to it.

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ms.akkineni
ms.akkineni
1/31/2017 5:37:18 PM
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Platinum
Re: TV Time
Absolutely, that is what needs to be the practice ideally. But the question is if at all that is feasible and possible. Knowing and seeing the younger generations and their phone habits i have slim hope.

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dlr5288
dlr5288
1/31/2017 8:02:07 PM
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Platinum
Re: TV Time
Yeah I think the younger generation really have a problem with putting the phone down. I'm not the best at it, but I can leave my phone alone for a while if need be.

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faryl
faryl
1/10/2017 7:57:52 PM
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Re: TV Time
I love that idea of putting a picture on there! (And I'm sure you're a wonderful mom!) :)

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Michelle
Michelle
12/31/2016 3:55:23 PM
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Platinum
Re: TV Time
@Adi I wonder the same for adults everywhere. There is new research into will power and habits that could help us all (if we want it).

I have a question for you about the report. How does Adobe know how often people are unlocking phones? Did they get the data from cell service providers? 
"Adobe reports that consumers unlock their phones every five minutes and 36 seconds."


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dlr5288
dlr5288
11/29/2016 10:42:52 PM
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Platinum
Re: TV Time
I agree. I honestly feel like most live television programs tend to be dull and do not keep my attention whatsoever!

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ms.akkineni
ms.akkineni
12/31/2016 3:40:56 PM
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Platinum
Re: TV Time
@dlr5228:

I wonder if this is totally because of uninterested TV programs or competing interest choices in the phone.

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dlr5288
dlr5288
12/31/2016 3:51:53 PM
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Platinum
Re: TV Time
Good point! Yeah television can be boring, but if there's a show I really want to watch I would put my phone down.

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ms.akkineni
ms.akkineni
1/30/2017 9:18:35 PM
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Re: TV Time
This happens very rarely with me. Watching a sport could be on eof the things that may demand my full attention, if that is my favorite game.

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ms.akkineni
ms.akkineni
12/31/2016 3:22:42 PM
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Platinum
Re: TV Time
LOL..

this happens to me too. Looks like we all have LOT going on in parallel and we are forgetting what it is like to pay attention

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elizabethv
elizabethv
11/29/2016 9:03:04 AM
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Platinum
Re: TV Time
@Adi - as someone who has always loved multi-tasking, when I heard recently that multi-tasking is actually a bad thing. I wanted to scoff at the information. But then, your comment rings absolutely true for me also. 3-4 years ago I never struggled to get "into" a movie or TV show I really enjoyed. Now, unless I'm in a movie theater, where my cell phone would be a most unwelcome sight, I can't watch anything without checking Facebook at least once. I even know this is a problem and try to set times for my favorite shows where I can devote myself to them. But it never much matters, at some point I'll find myself completely distracted. 

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ms.akkineni
ms.akkineni
12/31/2016 3:29:53 PM
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Re: TV Time
Wow - this happens to be so true. And i bet we are not the ones and this is the trend now. I can no longer watch any TV without doing something else on my laptop. I am not so much into my smartphone though.

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dlr5288
dlr5288
12/31/2016 3:35:52 PM
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Platinum
Re: TV Time
Me too!! I'll turn on a television show and still get on my phone. It's like I need background noise haha

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Michelle
Michelle
12/31/2016 4:08:54 PM
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Platinum
Re: TV Time
@ms.a I tend to work on my laptop when watching shows I kinda like, but don't care to follow closely. I do that because it feels like a better use of time, rather than just watching a show I don't really care about. Do you feel the same way? 

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ms.akkineni
ms.akkineni
1/30/2017 9:12:16 PM
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Platinum
Re: TV Time
@Michelle:

Exactly i feel the same way. Sometimes i get amazed thinking about all this chnaged. There is no single time that I watch TV without doing something in my computer. I feel as if time is wasted just watching something while we can still watch the show while getting something else done at the same time. So strange to think about but very real...

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Michelle
Michelle
1/30/2017 11:08:43 PM
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Platinum
Re: TV Time
@ms.a I remember the old days where the family computer was in another room, tied to a desk by phone line. We live in different times with laptops and broadband.

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ms.akkineni
ms.akkineni
1/30/2017 11:11:30 PM
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Platinum
Re: TV Time
@Michelle:

That is so nostalgic...

That mobility is what is making us inseperable with devices. Sometimes I can't think myslef if this isgood or bad trend. 

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dlr5288
dlr5288
1/31/2017 4:20:23 PM
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Platinum
Re: TV Time
I'm the same way! I always need background noise whether I'm on my phone or laptop. If it's not television, I put some music on.

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Michelle
Michelle
1/31/2017 7:15:33 PM
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Platinum
Re: TV Time
In my youth I didn't bother with backround noise but I seem to keep something running in the background these days. I suppose I have adapted as a digital multitasker...

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dlr5288
dlr5288
1/31/2017 8:07:01 PM
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Platinum
Re: TV Time
Yeah I seem to always need something in the background these days! I guess I'm just so used to have multiple things going on at once. It helps me focus.

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ms.akkineni
ms.akkineni
1/31/2017 9:02:44 PM
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Re: TV Time
I completely agree with you that this smart age absolutely made all of us as expert multi taskers. Amd that is an excellent ability. But just getting immersed into phone is something that i can never come into terms with. That is not just because i don't do that but more for the reason that I don't see that as a healthy trend.

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dlr5288
dlr5288
1/31/2017 9:32:33 PM
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Platinum
Re: TV Time
It's definitely not healthy. I think one reason I use my phone so much is to keep in contact with family and friends and then I get sucked into one thing or another.

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ms.akkineni
ms.akkineni
2/28/2017 6:26:34 PM
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Platinum
Re: TV Time
The first part is understandable. The problem is with the second part and that where it gets unmanageable.

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dlr5288
dlr5288
2/28/2017 8:18:21 PM
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Platinum
Re: TV Time
I know! I've been trying to cut down time on my phone and to go to something else when I'm bored!

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ms.akkineni
ms.akkineni
3/26/2017 11:12:23 PM
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Platinum
Re: TV Time
@dlr5288:

I bet that would be a challenge,  good one to give it a try. Good Luck !

I am good with phone as i am not a person that use phone much. But i am addicted to having my laptop with me all the time. This way atleast i am convinced that i am not straining my eyes as much as i could by using phone for long.

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dlr5288
dlr5288
3/30/2017 1:00:45 PM
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Platinum
Re: TV Time
I'm the opposite! I like my laptop, but my phone is always with me! It's getting to the point where if I don't have it I feel anxious..definitely not good.

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ms.akkineni
ms.akkineni
4/26/2017 2:17:05 PM
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Platinum
Re: TV Time
@dlr:

This sounds more like my tennage son' s behaviour. I do not have this pattern with my phone.

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dlr5288
dlr5288
4/28/2017 11:47:47 AM
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Platinum
Re: TV Time
Yeah I'm 23 so the phone is definitely still my biggest problem today! But I'm working on it!

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ms.akkineni
ms.akkineni
5/16/2017 9:01:34 PM
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Platinum
Re: TV Time
@dlr:

Good Luck and let me know how you succeed. I have a teenager and appreciate any tips.

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dlr5288
dlr5288
5/30/2017 11:23:22 PM
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Platinum
Re: TV Time
I've realized that if I actually put my phone away in my room and just let it charge as I go and do some tasks around the house I get more and more used to not having my phone.

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ms.akkineni
ms.akkineni
6/28/2017 10:02:33 PM
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Platinum
Re: TV Time
@dlr528:

That sounds like a good option. Again there is no one good way to wean off this. We got to go with whatever works better. I believe it is more of a mindset thing - if we can train ourselves and apply certain limits, one should be on right track for positive change. Just my two cents...

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dlr5288
dlr5288
6/29/2017 1:12:04 PM
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Platinum
Re: TV Time
I agree 100%. I think positive, good mindsets have a great deal in the outcome in our lives.

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Michelle
Michelle
1/31/2017 9:11:00 PM
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Platinum
Re: TV Time
It seems counterintuitive, but is (apparently) the norm. I guess Adobe just confirmed what we all knew.

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dlr5288
dlr5288
1/31/2017 9:35:10 PM
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Platinum
Re: TV Time
Yeah I don't see why I need multiple things on at once, but I've just become so used to it I guess. It's kind of a habit.

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ms.akkineni
ms.akkineni
2/28/2017 6:28:14 PM
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Platinum
Re: TV Time
@dlr5288:

Not just limited to you, this applies to majority / all of us. Not sure if i can ever just watch TV without doing something else on my laptop / ipad etc.

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dlr5288
dlr5288
2/28/2017 8:19:40 PM
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Platinum
Re: TV Time
It's weird how we've all become accustomed to doing that. I don't know when it happened, but you're right. A lot of people are using more than one device at a time.

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ms.akkineni
ms.akkineni
3/26/2017 11:14:02 PM
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Platinum
Re: TV Time
@dlr5288:

That has become standard these days. It is very rare to see someone watching TV dedicatedly without having another device on the side. There could be few out there , but not very common any more.

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dlr5288
dlr5288
3/30/2017 1:02:11 PM
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Platinum
Re: TV Time
Yes! And how much distraction do we need?? I've been making a conscience effort not to be as distracted as normal..

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ms.akkineni
ms.akkineni
4/26/2017 2:15:34 PM
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Platinum
Re: TV Time
@dlr:

Not sure if i consider that as distraction. I belive our brains are now trained to focus on right things as needed as opposed to being distracted. That's how it works for me. But let me say this for me it's only TV running on the side while i am doing other things in my laptop(s). Hence obviously TV holds lower priority unless something important is going on.

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dlr5288
dlr5288
4/28/2017 11:46:57 AM
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Platinum
Re: TV Time
Yeah I understand. I can definitely multitask too that's not an issue, but when there's someone else in the room with me and I'm on my phone or laptop or both and I'm not doing anything super important, I should be able to put them down and communicate with them.

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mpouraryan
mpouraryan
3/27/2017 12:58:09 AM
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Platinum
Re: TV Time
As I am working away, I am listening to a live feed of Al Jazeera, have my iPAD being used as my second screen while monitoring my Twitter Feeds as part of my on-going commitments to my company @DailyOutsider--sign of the times, I guess!!! :) :) 

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dlr5288
dlr5288
3/30/2017 1:08:56 PM
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Platinum
Re: TV Time
Definitely! I think it's just become the norm for people to be on more than one device at a time.

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mpouraryan
mpouraryan
4/1/2017 12:00:28 PM
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Platinum
Re: TV Time
What I try and do is to "digitally detox"--I note this simply because at some stage one has to decide when "enough is enough"--and I would argue folks are truly there now.   Although beyond the scope of our deliberations, the current giants have to be careful too--for instance Economist of London last week noted the threats to Amazon as it continues to grow...grow..and grow....It is a challenging prospect--that is epitomized for instance at some of the struggles for instance at Disney's ESPN.   

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dlr5288
dlr5288
4/24/2017 12:46:47 PM
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Platinum
Re: TV Time
That's a great way to do things. I try not to get caught up in my devices, especially lately. I really want to be involved when there's people around me.

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mpouraryan
mpouraryan
4/24/2017 1:39:33 PM
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Platinum
Re: TV Time
It is not easy--but it has to be--and the challenge by all providers is to realize it somehow.  One thing I use is RescueTime that has seen me do a reduction of almost 20% in my online use.    

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dlr5288
dlr5288
4/28/2017 11:45:26 AM
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Platinum
Re: TV Time
That's an awesome idea! Yeah I've gotten a lot better at it it's just something I have to be conscience of day to day!

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ms.akkineni
ms.akkineni
4/26/2017 2:37:14 PM
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Platinum
Re: TV Time
@mp:

The bright side of it is....we are reaching prefection to the core in our multitasking skills.

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mpouraryan
mpouraryan
4/26/2017 8:20:16 PM
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Platinum
Re: TV Time
It is true that such perfection is welcome--But, at what cost?   There is some literature now that disputes the essence of multi-tasking.    What is clear is that we have to use our best judgement--and everything else does not matter in the end.   

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ms.akkineni
ms.akkineni
5/16/2017 9:11:19 PM
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Platinum
Re: TV Time
@mp:

Well said. Every thing has to be based on best judgement that works at an individual level. Bottom line is it has to make sense.

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mpouraryan
mpouraryan
5/17/2017 1:45:16 AM
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Platinum
Re: TV Time
Sometimes, though, things are beyond our control--especially as I have seen reports right now about a Disney Movie being stolen.    How do we stay safe in an unsafe world? 

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ms.akkineni
ms.akkineni
5/25/2017 8:13:16 PM
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Platinum
Re: TV Time
@mp:

Well, we all know that 'Security' is totally different animal. We all share common concerns over that.

I don't think there is just one right or simple answer to your question. We all try to be safe and secure by following our own measures and being aware of things around you. I believe that's all we could do.

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mpouraryan
mpouraryan
5/26/2017 12:37:31 AM
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Platinum
Re: TV Time
The problem is that we can only do so much--there is more to be done--and there lies the challenge.   

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ms.akkineni
ms.akkineni
5/26/2017 8:49:34 AM
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Platinum
Re: TV Time
@mp:

Yup, totally with you. Security is kind of ever green challenge.

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mpouraryan
mpouraryan
5/26/2017 10:13:20 PM
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Platinum
Re: TV Time
Glad to see you concur with this--what is gratifying, though, is to note how at least there is a realization by all.    As someone who's been hacked, been attacked with malware and almost got swindled, I am especially cognizant (maybe too much I suppose)...vigilance is key....

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ms.akkineni
ms.akkineni
6/28/2017 9:56:42 PM
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Platinum
Re: TV Time
@mp:

Good that we are on same page. But what is interesting is - we all realize that we are doing multiple things at the same time, but how many of us are attempting to change the habit. And again it is a unique situation per individual whether that really needs to be changed. I would say as long as it is working out productively i guess we are ok to move on. It has to be based on one's individual situation.

Also, being vigilent is the basic key. And then it will be an individual choice of action.

 

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mpouraryan
mpouraryan
6/28/2017 10:42:50 PM
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Platinum
Re: TV Time
The need to focus, though, is also critical--no question.   We need to be able to not be overwhelmed by it all.   It is not easy in this 24x7 "interconnected" World.

Onward to the New Quarter..Happy 4th of July to all in the US as I hope all enjoy this!!

 https://www.wsj.com/articles/in-10-years-your-iphone-wont-be-a-phone-anymore-1498395600
 "See" you all next month :) :) 


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ms.akkineni
ms.akkineni
6/28/2017 11:38:04 PM
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Platinum
Re: TV Time
@mp:

Good point - Focus is the key. I believe some folks have that ability to multitask efficiently. As long as one is able to not loose intended focus, i think that should work ok.

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JohnBarnes
JohnBarnes
11/28/2016 8:26:51 AM
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Platinum
A little chunk of postmodern communication theory ...
As popular entertainment becomes background rather than focus of attention, things become more and more commercials for themselves.  Pop songs become wrappings for frequent repetitions of a hook, and all people do is nod along to the hook, rather than listen to the rest; comic books/graphic novels become setups for splash pages that look like movie posters; movies become extended trailers.

The logical response, as television becomes a mixture of commercials for external products and commercials for the show you are already watching, is to tune out the commercials by doing something else, or to comment on them as commercials; there's not a lot of difference between "That's cute, I'd buy that" or "Hey, that does look yummy but too many calories" versus "I don't like this character anymore" or "Hey, this arc about the robbery is getting good."

Of course, once the world is all ads all the time, it becomes a bit difficult to see whether any ad is having any effect.

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