Comments
Categorization
Categorize effectively: Content shouldn't just be organized based on genre, or in the way the website receives it from the content provider. It needs to be organized around the specific site users.
Very good point. I have noticed in many websites that this is not the case. General tendency that we see is categorization per genre and that may not be a selling factor for bucnh of the site users who make an attempt to visist the website looking for very specific information.
Auto Play
Leverage autoplay functions: Let the video start playing automatically; users now find this acceptable in areas of a website that are video-centric. But keep it on mute, Ooyala advises.
This already has been a very popular option at present. Making sure that auto play runs on mute is a key factor here.
clrmoney
11/28/2016 3:30:52 PM
User Rank Platinum
Oyala advertising revenue
Ooyala has a lot to offer and them being with Over the top is great for business for them so lets see how this will be in the long run.
afwriter
11/28/2016 5:32:07 PM
User Rank Platinum
Re: Auto Play
I just got rid of a computer that was super slow and I would hate sites with automatic videos because it would basically freeze my browser for a while. I fixed my problem, but there has to be a number of people out there that are stuck dealling with slow page loading becuase of these videos.
faryl
11/29/2016 3:24:05 AM
User Rank Platinum
Re: Auto Play
I'm surprised at this recommendation actually.
I've had similar experiences with videos playing and freezing my browser. I'm also not necessarily ready to watch a video just because I've opened that page.
faryl
11/29/2016 3:25:49 AM
User Rank Platinum
Re: Auto Play
Mute is vital.
Even sitting at home, I hate opening links in new browser tabs and then having to figure out which one is playing the sound!
faryl
11/29/2016 3:30:27 AM
User Rank Platinum
Multi-media
I'm a fan of sites that offer transcripts to their videos.
My attention span is significantly shorter for watching than reading and I like to be able to skim through and pick out the salient points for me.
Adi
11/29/2016 5:09:41 AM
User Rank Author
Re: Auto Play
@faryl - they get more people to click if the video is already playing -- maybe curiousity, to see what is really happening.
Adi
11/29/2016 5:12:08 AM
User Rank Author
Re: Categorization
@ms.akkineni - Definitely, I think data and analysis is probably the key to any effective customer relationship. We've gone from a limited list of content offerings to hundreds and thousands now, so personalization and navigation is increasingly important. And the basis for personalization is collecting enough data and having the right analytic tools to create the right profiles.
elizabethv
11/29/2016 8:51:35 AM
User Rank Platinum
Re: Categorization
@ms. akkineni - You're right, I think a lot of services are still using genre categorization. Maybe because it's familiar to the audiences? But I've also seen a lot of cross over too, which is something an OTT service has advantage of over say your old "Blockbuster Video" options. Especially with less popular titles. Still, I think there are probably algorithms that can pull information from a persons other online habits and use that to offer a better listing of possible preferred title than just generic genre's. When I signed my grandparents up for Netflix I honestly felt a little lost just because most of the movies weren't movies that they had seen, so I just kind of had to guess at it. Not that they are overly computer savvy, so I'm not sure any algorithm could have solved my dilemma, but it would have been nice. :-)
|
|
Italy's 5G auction could exceed a government target of raising €2.5 billion ($2.9 billion) after attracting interest from companies outside the mobile market.
The emerging-markets operator is focusing on the humdrum business of connectivity and keeping quiet about some of its ill-fated 'digitalization' efforts.
Three UK has picked Huawei over existing radio access network suppliers Nokia and Samsung to build its 5G network.
Vendor says that it's its biggest 5G deal to date.
Verizon skates where the puck is going by waiting for standards-based 5G devices to launch its mobile service in 2019.
Orange has been one of the leading proponents of SDN and NFV. In this Telco Transformation radio show, Orange's John Isch provides some perspective on his company's NFV/SDN journey.
10/16/2017
Huawei Network Transformation Seminar
The adoption of virtualization technology and cloud architectures by telecom network operators is now well underway but there is still a long way to go before the transition to an era of Network Functions Cloudification (NFC) is complete.
The Small Cell Forum's CEO Sue Monahan says that small cells will be crucial for indoor 5G coverage, but challenges around business models, siting ...
People, strategy, a strong technology roadmap and new business processes are the key underpinnings of Telstra's digital transformation, COO Robyn ...
Eric Bozich, vice president of products and marketing at CenturyLink, talks about the challenges and opportunities of integrating Level 3 into ...
Epsilon's Mark Daley, director of digital strategy and business development, talks about digital transformation from a wholesale service provider ...
Bill Walker, CenturyLink's director of network architecture, shares his insights on why training isn't enough for IT employees and traditional ...
All Videos
|
On-the-Air Thursdays Digital Audio
Special Huawei Video
Tweet This